Everything for the Better™
Saint John's brand campaign aims to spotlight the Health Center's continued commitment to providing world-class care for all of its patients and establish Saint John's as the go-to healthcare destination in Los Angeles.
At its core, this campaign is driven by a simple but powerful belief: healthcare should never stand still. At Saint John’s, “better” isn’t just a benchmark—it’s a mindset. This campaign brings to life the idea that true care is proactive, deeply personal, and always evolving.
Where and when can I find the campaign?
The campaign features placements across Saint John's service area in Los Angeles including billboards, commercials, print ads and social media as well as throughout the Health Center.
Video Ads
The campaign features television ads, directed by Emmy-Award-winning director Nicolai Fuglsig, that showcase real dedicated Saint John’s caregivers and the transformative moments that define the Saint John’s experience for individuals every day.
Brand Anthem :60 | Brand Anthem :30 |
First Meal :15 | FitBrain :15 |
Billboards
At the Health Center
If you're visiting Saint John's, you may see campaign creative on the outside of the building or inside The Tarble Atrium, in the elevators, on baseball caps worn by caregivers and even a photo wall for new families.
Digital Ads
In the Community
This campaign is being supported by Saint John’s Health Center Foundation, to tell the community about Saint John's and showcase the incredible work happening every day at the Health Center. We believe that a heightened level of recognition and respect for Saint John’s will lead to growth, and will help fulfill the Health Center's vision to “Reinforce Providence Saint John’s Health Center as the premier healthcare provider in West L.A. and a destination site by providing university-level care and research in a community hospital setting known for a personalized and exceptional experience."
What's Next
We are just getting started. "Everything for the Better™" is a long-term platform that will continue to come to life across more service lines, caregiver and patient stories and in the community. Saint John's will continue to demonstrate how we do Everything for the Better™.