On the Beach Reviews 

94,548
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 18,083 reviews, reviewers had a great experience with this company. Many customers consistently praise the ease and convenience of the booking process, often finding competitive prices and a wide selection of options for flights, hotels, and destinations. People frequently highlight the excellent service, with some noting swift and helpful responses from customer support when issues arise, leading to positive resolutions. Reviewers often express satisfaction with their holidays, transfers, and the overall value received, with many intending to book again. However, some customers also noted difficulties in communicating with the company, particularly when trying to reach a human representative for advice or to resolve complex issues. There were instances where people experienced unexpected additional costs, discrepancies in all-inclusive packages, or problems with flight changes and transfers that caused frustration.

What people talk about most

Booking process

Reviewers mention ambiguous feedback about the booking process, with many finding it easy, straightforward,... See more

Holidays

Users describe ambiguous interactions with holidays, with many reviewers expressing dissatisfaction due to... See more

Price

Clients share ambiguous opinions on price, with many reviewers praising the great prices, good offers, and... See more

Service

Customers consistently note ambiguous experiences with service, with many reviewers praising the easy booking... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant frustration over... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The hotel was as described location wise cleanliness pool etc etc .we booked half board that was the only disappointment the food was very disappointing to the point of us eating out instead . I would... See more

Company replied

Rated 4 out of 5 stars

Amazing hotel, great transfers, fantastic holiday all round. I love using on the beach very convenient and great prices although frequent users should get more privileges or discount 😉

Company replied

Rated 3 out of 5 stars

Paid for all inclusive but a lot of what we were expecting to be included wasn’t and we weren’t informed. No aircon about paying €80 for the week. Pool side bar wasn’t included which we were unaware o... See more

Company replied

Rated 3 out of 5 stars

Very difficult to try & communicate with someone. Need answers to so many questions. What other expenses are not included? Do I need to take out travel insurance? I've not been abroad for over 21 yrs... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.9

Great

TrustScore 4 out of 5

95K reviews

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Asks customers to review

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3.9

All reviews

(94,548)

17,399 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

It was very easy to book my package…

It was very easy to book my package holiday to Benidorm. However the only disappointment was the luggage allowance. I'd of thought you'd of recognised the your customers need luggage instead of telling us to book with our carriers

9 July 2026
Rated 5 out of 5 stars

Brilliant service

Brilliant service, great prices and smooth swift service throughout the whole process already looking forward to the next holiday with on the beach

6 July 2026
Rated 4 out of 5 stars

Was easy process to book and…

Was easy process to book and information came through straight away

Happy with my booking, just a shame single travellers get such a duff deal.

Can’t comment about the holiday I’ve booked, as I’ve not gone yet…. But I’m being pushed for this feedback!

6 July 2026
Rated 1 out of 5 stars

Another fraudulent activity on my account!

Well you wouldn’t believe it! Following my
Review below, I’ve still not heard of anyone and what do I find today again they have tried to take more money out of my account! I’ve even returned off holiday as we flew out on 30th June and returned on 8th July as we all
Know you can’t go without having paid all
Your holiday so how I can owe £37.05 is beyond me!!! I have all the paperwork
This holiday was paid in full and yet again you are attempting fraudulent transactions on my account - can someone call me to resolve this and don’t say again in response it’s a glitch or an error on your behalf as this one not acceptable!

Please be careful booking with on the beach as this has been a shocking experience and one I will not use again!

9 July 2026
Unprompted review
Rated 2 out of 5 stars

Sadly the hotel wasn't as good as…

Sadly the hotel wasn't as good as previous visits july 2026.due to the football they chose to cash out. Rather than providing seating for us the paying guests. We will be back in September 2026.this year then we will be looking for a new hotel in Cyprus to stay in on our future visits. Windmills really did show us another side to their family run business. They should have really thought about people like us that are repeate customers for their hotel. So Sadly after September we will not be returning to Windmills again. Once bitten we move on and spend our money eles where.

9 July 2026
Rated 5 out of 5 stars

Had one of the best holidays ,apart…

Had one of the best holidays ,apart from my husband getting ill . But the staff at maxwell went above and beyond to help me , and made our holiday fun and relaxing. Dave at the tattoo shop was amazing . Had 3 tattoos done and they are amazing already planned next year's with him. We've already booked for next July and never know maybe even get back this year.

9 July 2026
Rated 1 out of 5 stars

Absolutely appalling customer service

Absolutely appalling customer service. I booked my holiday then tried to change my hotel. I successfully did this and the price suddenly rocketed to £8000! The calculations on the booking confirmation calculate it to be around £5000. I have tried to cancel several times but I keep getting re sent the booking confirmation email. I have tried using the chat and raising tickets, but they keep getting closed before they have been resolved. We have never had a family holiday with our children and were thoroughly looking forward to it. This has completely ruined it and we just want to cancel so we can re book with another company with people that you can actually speak to! Avoid avoid avoid.

9 July 2026
Unprompted review
Rated 1 out of 5 stars

From paying for 10 nights too only…

From paying for 10 nights too only staying nine because you change my flights too the hotel too be absolutely abysmal from the air-conditioning leaking all over clothes in one room too both toilets not flushing hotel staff no point in telling as they didn’t do anything about it I’ve tried everything too get in touch with on the beach but what’s the point you had my money but no help from your company what so ever

6 July 2026
Rated 1 out of 5 stars

I only booked a hoilday last week

I only booked a hoilday last week, not noticing that the hotel is up on the mountains and there wild boar and a lot of flighting and bad language and people being stabbed with forks and no long want to take my 7 year old to this hotel, I only found this out after reading reviews, I’m no longer happy about this hoilday anymore and don’t think you would be if you was taking your child to this hotel

5 July 2026
Rated 5 out of 5 stars

Hotel was amazing

Hotel was amazing
food was lovly plenty of choice
the entertainment for kids amd adults was brilliant
Rooms wer clean
Staff were very accommodating
Definitely coming back 😃

9 July 2026

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