Tide Reviews 35,540

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 10,399 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, professionalism, and clear explanations, making interactions pleasant and easy to understand. Many people highlight the excellent customer service, noting the proactive approach to reviewing accounts and the personalized support received. The service is often described as efficient, hassle-free, and simple to use, with many appreciating the smooth onboarding process and user-friendly app. However, some customers were dissatisfied with the customer support, citing poor communication, slow response times, and difficulties in getting meaningful updates or resolutions to their issues. A few other people also felt that the service did not meet advertised expectations, with some experiencing issues with transactions and limited functionality on the web version.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, efficiency, and... See more

Customer service

Users describe positive interactions with customer service, highlighting helpful, efficient, and professional... See more

Service

Customers had positive experiences with service, often describing it as effective, efficient, and hassle-free... See more

User experience

Clients share positive opinions on user experience, with many finding the process straightforward, simple,... See more

Response time

Consumers find response times to be ambiguous, with some reviewers praising prompt responses and helpful... See more

Reviews shaping this summary

Rated 4 out of 5 stars

It’s great that Tide is free, as a first time small business owner it’s very helpful. I wish there was options to portion out money into pots, every penny is accounted for and needs to go somewhere so... See more

Company replied

Rated 5 out of 5 stars

Zack was excellent. Effective and efficient. A great ambassador for Tide. He did his bit and the phone was answered quickly. However - Tide need to listen to this. It was difficult to find the h... See more

Company replied

Rated 5 out of 5 stars

Great customer service and an easy to use app. I’ve been with Tide for a month or so and it’s been a smooth process throughout, everything’s clear and easy to use on the app and I’ve been able to tr... See more

Company replied

Rated 5 out of 5 stars

I’ve been banking with Tide for nearly a year. As a small business I find them easy to do business with, integrate well with my accounting software and also provide useful additional savings products.... See more


Company details

  1. Bank
  2. Alternative Financial Service
  3. Business to Business Service
  4. Eftpos Equipment Supplier
  5. Financial Institution

About Tide

Written by the company

Tide supports a community of over 1.5 million small businesses and is on a mission to be the leading all-in-one financial platform that saves you time and money. Whether you're just starting or looking to grow and scale, our business accounts are designed to help you at every stage of the journey.

Open a Tide business account and manage your finances 100% online. You'll get:

Apply online to open your business bank account in minutes!


Download Tide for iOS Download Tide for Android

Tide Plus: the account for growing businesses

Written by the company

Upgrade to Tide Plus and unlock extra features
Tide Plus is the perfect account as you scale up. Enjoy priority phone support, a 24/7 legal helpline, 20 free transactions per month and one free expense card for a member of your team.

Set up your company for just £14.99

Start your company and your Tide account in one g

Start your company and your Tide account in one g
Register your company and open your Tide business account at the same time. It’s fast, secure, and only £14.99 – instead of around £100 via Companies House.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

36K reviews

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Rated 1 out of 5 stars

Money taken from my bank and awful customer service

⭐☆☆☆☆

Extremely disappointing experience with Tide.

I have been dealing with an ongoing issue involving refunds that were rejected by Tide’s system. Whilst some of these transactions have since been successfully processed, Tide has failed to provide any clear explanation as to why others remain unresolved.

What has been most frustrating is the handling of my complaint. I have repeatedly had to chase for updates, only to receive delayed responses that simply repeat the same information without properly addressing the points raised. Despite having an active complaint, the latest response appeared to be little more than a generic template and failed to answer key questions regarding the investigation, the inconsistent treatment of transactions, or the steps being taken to resolve the matter.

To add to this, Tide previously offered £50 compensation for the issues experienced, yet their latest complaint response did not even acknowledge this.

As a business owner, I expect transparency, accountability and effective communication from my banking provider. Unfortunately, my experience with Tide has been the complete opposite. The lack of ownership and poor complaint handling has seriously undermined my confidence in the company, and I am now actively considering moving my business banking elsewhere.

I would not recommend Tide based on my experience.

June 24, 2026
Unprompted review
Tide logo

Reply from Tide

Hi, Polly. We understand how frustrating having to deal with unresolved refunds can be. It's especially disappointing to hear about your experience as to how this was handled. Lack of clear communication and having to follow up for answers is strenuous, more so when you're trying to manage your business.

We'd like to look into what exactly happened and what we can do to help. To do so, we've sent you an email via Trustpilot titled “Request for information about your experience”. Once you reply, we’ll make sure to prioritise your case.

Rated 4 out of 5 stars

Good experience with Tide

Good experience with Tide, very user friendly platform, and good interactions with the team over telephone. Thank you to Jim in the Tide team!

June 24, 2026
Rated 1 out of 5 stars

I am very disappointed 😞

I am very disappointed 😞. You cannot do or pay whatever you want. I have a limited in my transactions and I can't change it. I can't do anything with my money.

June 23, 2026
Tide logo

Reply from Tide

Hi, Claudiu. Having control over your account and adapting to your needs is important for any business. We know how frustrating transaction limits can be in this regard.

To clarify, you can make changes to your account balance, monthly transfer and per-transaction limit. Currently, it's not possible to change this for card payments and new payees. You can find more about this here: https://www.tide.co/support/features/managing-your-account/account-limits

We'd like to help you get this sorted out. To do so, we'll use the available details to locate your account and make sure this is looked into with priority.

Rated 4 out of 5 stars

Was ok but I find things hard to navigate

Was ok but I find things hard to navigate especially to bank account numbers and Tide business details but the more I access the more it will become easier

June 24, 2026
Tide logo

Reply from Tide

Hi Clive, thanks for sharing this. Providing an easy to use app is of utmost importance to us.

You can view your bank details in-app by tapping your profile icon and selecting Profile & Settings > Bank Account.

More information here: https://www.tide.co/help-centre/your-account-details/.

We'll use the available information to locate your account and share your feedback with the team.

Rated 1 out of 5 stars

Avoid if your a small business

Avoid if your a small business

If your a victim of fraud they won’t give you your money back also said I can’t have my money back because I’ve cancelled my card due to fraudulent activity and a refund has been processed from another company but they have declined it. Absolutely shocking service will be changing my back asap.

June 24, 2026
Unprompted review
Tide logo

Reply from Tide

Hi, Cherrelle, we can see how this would be frustrating to deal with.

Keeping our members' information and funds safe is our top priority. This is why we always encourage you to report any suspicious and/or fraudulent activity to us. While reports get reviewed individually, we never want to leave you feeling unsupported. A card refund is also not possible, if the card you made the payment with was already cancelled.

Regardless, you’ve highlighted something we take seriously and we'd like to look into it for you. To this end, we’ve emailed you through Trustpilot with the subject “Request for information about your experience.

Rated 1 out of 5 stars

In week one with this bank they froze…

In week one with this bank they froze my account with 250k in leaving me helpless to make essential payments for my business like wages, suppliers, etc.
With only a dozen transactions they said it should take 20 days to resolve it’s now day 33 with no meaningful updates provided.
I’m in the process of liquidating assets, cars, etc just to pay essential bills.
How can businesses be expected to survive freezes like this and be left in the dark, all transactions were standard domestic payments certainly nothing out the ordinary.
This could cause major issues for me if not resolved soon.
Good luck everyone!
Tide you have responded my main issue is the transaction were standard and in line with the information provided when setting the account up, i made 4 payments only I think so not much to investigate and perhaps it could have been addressed before opening the account.

May 22, 2026
Unprompted review
Tide logo

Reply from Tide

Hi, Ross. We completely understand how stressful and disruptive this situation must be for your business. There are payments that need to be made, so keeping you waiting for a clear resolution can cause immense pressure on your daily operations. Getting clear communication during this time is critical.

We're strictly required by UK regulations to perform these security checks from time to time. You can read more about it here: https://www.tide.co/help-centre/routine-reviews/

We want to help get you a meaningful update on your case as a matter of urgency. To do so, we've just sent you an email via Trustpilot titled "Request for information about your experience". As soon as you reply, we'll prioritise this internally.

Update: Thank you for sharing the details with us, Ross. We'll proceed as per the above. We understand your point, especially since the activity matched what you outlined during your onboarding. We want to make sure this is looked into and taken into consideration.

Rated 4 out of 5 stars

Yeah good

Yeah good, could have probably explained payment clearance times a little better from the start. Apart from that good app.

June 23, 2026
Tide logo

Reply from Tide

It’s great to hear you enjoy our app, Cailein.

We understand that having full clarity on payment clearance times is important. It's a priority for us to always adapt to our members' needs.

That said, we'll use the available details and address your this internally.

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