Shop These Latine-Owned Brands for Your World Cup Essentials

The 2026 FIFA World Cup is literally a global event, but does anyone go harder for fútbol than Latines?

When the inaugural tournament kicked off in 1930, Uruguay claimed the first championship. Nearly a century later, Argentina took home the last trophy at the 2022 World Cup. In between, Brazil cemented itself as the tournament’s most successful team, with a record five World Cup titles.

And it’s not just the games. Shakira has become synonymous with the World Cup thanks to iconic anthems like “Waka Waka,” and now the Colombian singer is returning to headline the tournament’s first-ever halftime show at the 2026 World Cup Final.

So it’s no surprise that from now until the final match, Latin Americans across the region and throughout the diaspora will be tuning in, wearing their flags, debating every call, and gathering for watch parties. To get you ready for the world’s biggest fútbol celebration, we’ve curated World Cup must-haves from Latine-owned brands.