Why the unexplained drones are the mystery we didn't know we needed
We're all obsessed with UFOs again — except this time it's 2024 and we're talking about drones. It's the perfect mystery for our divided times.
Culture
What Universal's Epic Universe will mean for Disney — and Central Florida's economy
The competition is ratcheting up in Florida, where Universal Orlando Resort and Walt Disney World are going toe-to-toe with new attractions.
Luigi Mangione's online life reveals so much without answering one key question
Luigi Mangione's internet footprint shows he might have been a certain type of guy. It doesn't show why he might have shot and killed someone.
Inside Art Basel Miami Beach: 22 photos show some of the best exhibitions and celebrations from the annual event
Art Basel Miami Beach united creatives, art enthusiasts, celebrities, musicians, and more — here's what it was like attending this year's event.
Luigi Mangione is more complicated than his myth. The internet doesn't care.
Ivy Leaguer, tech bro, leftist nut job: The myth of the person charged with murdering UnitedHealthcare CEO Brian Thompson preceded the man.
How a food blogger in Gaza cooks to feed children and stay alive
Before the war, Hamada Shaqoura was a food blogger. Now, he cooks to feed children and displaced families in Gaza. And he does it silently.
MrBeast reveals photos of the $14M 'city' he built as part of his Amazon reality show 'Beast Games'
Jimmy Donaldson, aka MrBeast, revealed photos of the city he built for "Beast Games" — touted as the biggest reality-show competition in history.
The misunderstood value of the office Christmas party
Don't be a Scrooge about your company holiday party. Your lonely, exhausted coworkers need the holiday cheer.
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Jay-Z accused of sexually assaulting a 13-year-old girl in a civil case against Sean 'Diddy' Combs
An amended complaint in a civil case against Sean "Diddy" Combs includes new accusations of sexual assault against Jay-Z.
Social media star Brittany Broski says the real power of content creators comes from community, not followers
"Kombucha girl" Brittany Broski on how she leaned into building her community over worrying about her follower count.
15 slang words Gen Zers are using in 2024 and what they really mean
Gen Z has its own slang that may seem incomprehensible to older generations. We'll explain the origin and meaning behind some of these words.
A health insurance CEO was murdered. The internet lashed out against insurers.
Social media's grim — and revealing — response to the killing of UnitedHealthcare CEO Brian Thompson.
Directing Art Basel Miami Beach is a massive undertaking. Bridget Finn, a veteran in the art world, was up to the task.
Bridget Finn, the new director of Art Basel Miami Beach, opened up about this year's fair and the most exciting exhibits from emerging artists.
Men in corporate America spend thousands to look good — they just don't want you to know about it
Many men in corporate America are quietly spending thousands on surgery, stylists, and gyms because they want to look good to gain a competitive edge.
The Grinch loves knee surgery. That's it. That's the meme.
An absurd meme about the Grinch is burning up middle schools. It's also inevitably spawned a meme coin. Doesn't make sense? I'll try to explain.
Netflix's Jake Paul vs. Mike Tyson fight showed that getting attention is what Jake Paul does best
It wasn't boxing's finest moment, but Jake Paul showed in his bout with Mike Tyson that he knows how to use attention in a social media world.
Watching TV this weekend? This group will roast you if it's hung too high — and it's amazing
A subreddit devoted to proper TV mounting is full of savage roasting. The harmless trolling soothes my soul in this moment of tension and division.
The social media world is splintering, and it'll pave the way for a new breed of influencer
Influencers must show expertise to escape the digital salesperson trap as the industry gets more saturated and audiences seek authenticity.
MrBeast says he broke 40 world records while filming the $100M Amazon reality show 'Beast Games'
Records include the largest cash prize in a game show, the most cables ran for a show, and the largest island given away in a show.
How to avoid fighting over politics this Thanksgiving without ruining your meal — or relationships
Four communications experts told Business Insider that the key to a drama-free Thanksgiving lay in preparation, perspective, and strong boundaries.
A woman's quirky out-of-office emails have ignited a debate about how much personality to bring to work
Thara Moise was criticized by her boss for her unusual out-of-office emails. She believes her creativity was being stifled.
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Who told the Bros to start journaling?
Journaling is going mainstream as part of a daily wellness routine. One surprising group is taking it very seriously: hustle bros on Instagram.
The French are selling their châteaus for cheap. Americans are discovering why.
Americans see French châteaus as money makers. Turns out they're money pits.
Parts of Russia are canceling New Year's parties to redirect funds to the war in Ukraine
Officials in two Russian regions said public bodies won't be holding New Year's parties this year, with the money going to support troops in Ukraine.
Why so many women are swearing off marriage
More than half of American women are single — and loving it.
Influencing boomed to a $250B industry — and many small creators feel pushed out
Creators face competition, brand preferences, and algorithm changes in their quest for success and financial stability.
50 vintage photos show what life was like for women 100 years ago
The 1920s were a period of great change. Vintage photographs provide a glimpse at what life was like for women throughout the decade.
A fluffy, $85 toy is taking Asia by storm and sparking legions of knockoffs. Inside the meteoric rise of Labubu.
Labubu, a furry plushie with an unsettling grin and serrated teeth, is all the rage in Asia.
Trump's election victory put TikTok's astrology community into a meltdown
Astrologers on TikTok, who foresaw a Harris victory, face backlash and trust issues after Trump's re-election challenged their predictions.
Only children are everywhere now — and they might just save America
In an America that is more divided than ever, the coming reign of the only child might just be what brings us back together.
Monsters walk among us — and they're watching Netflix at 1.5x speed
Netflix lets you watch shows at superspeed. Our modern appetite for content might mean we've stretched our brains to watch faster. But is that good?
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My husband and I met with a divorce lawyer before our wedding. These were our 5 biggest takeaways.
Our meeting was full of helpful advice about unknown laws and how prenups work. Here's everything we learned from a divorce lawyer before marrying.
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their audiences expect more from them too.
Gen Z is obsessed with manifesting their way to riches and romance
On TikTok, Zoomers are turning to a higher power to guide them through uncertainty.
Feeling sad? 'Dopamine dressing' could help you feel happier
Dopamine dressing is a hack some fashion fans use to feel better via clothes. One woman shared her tips for building a wardrobe that makes you happy.
I felt out of my depth with my multi-million-dollar business. Sharing my struggles on TikTok helped save me.
Aimee Smale started her fashion brand, Odd Muse, four years ago, but struggled with how quickly the business grew.
AI chatbots are the new priests
I went to confession with an Episcopalian chatbot. It wasn't very helpful.
Gen Z is just now discovering Trump's 'Grab 'em' comments on TikTok. Don't let that make you feel old.
Donald Trump's lewd "Grab 'em" comments that came to light in 2016 are resurfacing on TikTok. Yes, millennials, we're officially old. But that's OK.
This 5-year-old kid who dressed up as Jensen Huang for a festival has already won Halloween
The boy's mom, Kuo Yuyun, told BI she was inspired after seeing the CEO visit night markets on TV.
Millennials are turning 40 — and it's freaking them out
Millennials, a generation defined by their youth, are no longer young. That's causing many of them to reevaluate their lives.
The struggle of being a workplace 'zillennial,' not knowing where you fit in
Zillennials are on the cusp of two vastly different generations — Gen Z and millennials — and are struggling to work out where they fit in.
Zelenskyy's new T-shirt riffs on Trump — and annoyed the Kremlin
Zelenskyy ditched his iconic green T-shirt to send a pointed message to Russia on Wednesday, gaining an ascerbic response from the Kremlin.
Microtrends are taking over social media, and keeping up can be really expensive
A new aesthetic or "core" circulates on social-media feeds every couple of weeks, pressuring consumers to buy the latest trendy items.
A Michelin star might kill your favorite restaurant
New research shows restaurants that won major awards like a Michelin star were more likely to close due to the pressure of high demand.
I've been a luxury wedding photographer for a decade. I learned 2 big lessons about timing from my own wedding.
Lydia Koh said she missed key moments at her own wedding because of time management issues.
Revenge of the cat ladies: how single women could cost Trump the election
Unmarried women make up a whopping 25% of the electorate. That's bad news for Donald Trump.
We're about to enter the Digital Dark Ages
From Gawker to the Cartoon Network, online archives are vanishing — and they're taking our cultural history with them.
Gen Z's new status symbol: super-expensive snacks
Inflation is no match for Gen Z's love of little treats. A $19 Erewhon smoothie or a $45 tin of potato chips are the new status symbols.
The professor made porn. His firing may shape the future of free speech.
Joe Gow was fired for making videos like "Juicy Anniversary" and "Vacation Sex" with his wife. Now he plans to take the university to court.
For Gen Zers tired of dating, lavender marriages are looking more appealing
Some Gen Zers, fed up with dating apps and rising costs, are considering platonic marriages to ease the load.