Lovisa Reviews 

1,123
TrustScore 2 out of 5

1.9

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Review summary

Created with AI, based on recent reviews

Considering 171 reviews, most reviewers were unhappy with their experience overall. Many customers found the products to be of low quality, often breaking quickly, tarnishing, or causing allergic reactions and infections. Reviewers frequently mentioned that items were overpriced, especially given their poor durability and the issues encountered. The service was often described as generally average or low, with some customers reporting rude and unhelpful staff. Some people also felt that the piercing services were problematic, with issues like uneven piercings, guns getting stuck, and inadequate aftercare advice leading to complications. Conversely, a small portion of people were satisfied with their experience, praising specific staff members for their professionalism, care, and helpfulness during piercings or exchanges.

What people talk about most

Product

People report negative experiences with product quality, with many reviewers describing items as trash,... See more

Staff

Clients share ambiguous opinions on staff, with many praising individual employees for being helpful,... See more

Quality

Customers consistently express disappointment with the quality of products, frequently reporting that jewelry... See more

Price

Customers had negative experiences with price, often feeling that products were overpriced for their quality.... See more

Service

Consumers find service to be ambiguous, with many reviewers reporting positive experiences, praising staff... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Although shop service differs ftom place to place, service generally is really average, and quite low. Stuff are overpriced by two to three times. I usually watch for sales to go in and they occasiona... See more

Rated 1 out of 5 stars

Awful disgusting service at Trafford Centre Manchester. Trash jewellery too. Bought their waterproof jewellery and it tarnished with a few wears. Their customer service is an AI chatbot that told me... See more

Rated 1 out of 5 stars

Misleading pricing on website and in store. Advised earrings selected were £32 but were actually £39 and then without even asking me added premium aftercare solution to the bill for a further £12 to c... See more

Rated 1 out of 5 stars

Surgical Steel Cubic Zirconia Double Butterfly Drop Belly Bar Bought as a present for my grandaughter for Xmas. Within a week the belly bar snapped, leaving part of it embedded in the piercin... See more


Company details

  1. Costume Jewellery Shop

Written by the company

Lovisa is the fashionable on-trend Jewellery specialist. Discover our latest styles and curated range for every bejewelled occasion you have in life. With all Jewellery Basics to Statement Earrings, Necklaces, Wristwear, Rings or Tiaras, Plated; as wel...


Contact info

1.9

Poor

TrustScore 2 out of 5

1k reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.9

All reviews

(1,123)

325 reviews in the last 12 months

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Rated 1 out of 5 stars

Quality of the jewellery is very poor

Quality of the jewellery is very poor. I appreciate the need to be affordable but it's not a cost saving when the earrings you've bought simply crumple in your fingers and they refuse to give refunds. I didn't even get to wear them. Very bad experience - be careful.

1 June 2026
Unprompted review
Rated 5 out of 5 stars

Ear piercing

My 11 year old Neurodiverse daughter had her ears pierced today at the store in Merry Hill Centre, and she was a little nervous.
The staff were absolutely wonderful. The young lady that mainly dealt with her was so likable and my daughter took to her straight away. They did the piercings at the same time to ease my daughters worries.
The free gifts she was given, including a soft plush doughnut to sleep on was fantastic especially as my daughter has sensory and sleep struggles.
Unfortunately I didn't get any names which is a shame but I cannot recommend this service enough. The staff are so thoughtful and kind. Just amazing xx
Ps; I must also add that they did not know they were dealing with someone with AuDHD which was brilliant as it shows the extra lengths they go to on a daily basis xx

9 July 2026
Unprompted review
Rated 1 out of 5 stars

Expensive metals are mixed up with the…

Expensive metals are mixed up with the cheap stuff so as so confuse shoppers. Everything screams “sale”. My daughter mistakenly tapped her card for some expensive earrings thinking they were from a discount section and though she hadn’t left the store was refused a refund.

8 July 2026
Unprompted review
Rated 5 out of 5 stars

Holly was my server

Holly was my server, amazing service. The store was really easy to navigate. Staff are all really helpful. And all fairly priced. Would definitely recommend purchasing jewellery from this store

2 July 2026
Unprompted review
Rated 1 out of 5 stars

Trashy Trafford

Awful disgusting service at Trafford Centre Manchester. Trash jewellery too. Bought their waterproof jewellery and it tarnished with a few wears. Their customer service is an AI chatbot that told me to take it to store for refund or exchange. Absolute horrid member of a staff member at the till denies its tarnished and kept giving attitude. Apparently their tarnish proof/ waterproof jewellery is meant to discolour. What nonsense is that? Refused me a refund so had to add on money for exchange. Ridiculous. Will not be going back to this trash of a shop again. Way better online stores that actually provide waterproof jewellery without the nasty attitude thrown in. None of them wear name
Badges so don’t even know its name. Avoid avoid avoid

1 July 2026
Unprompted review
Rated 1 out of 5 stars

£20 silver ring snapped in half after 2 days.

Paid nearly £20 for a silver ring, it was delivered over the weekend, it’s Tuesday and it’s already snapped in half. I bought from ASOS and trying to arrange a return is time consuming if you don’t have the return paperwork as it’s not automated between ASOS and this brand. Do yourself a favour and don’t buy this jewellery.

30 June 2026
Unprompted review
Rated 1 out of 5 stars

Customer service is appalling and the…

Customer service is appalling and the paperless receipt enforcement is madness! My 70 year old mother tried to buy something for her granddaughter only to be told she needed to give an email address, which she doesn’t have, nor does she have a smartphone.

After much frustration, they printed out a gift receipt to return the item if need be. If you can print a paper gift receipt, surely you can print a regular one? It’s discriminatory against older and vulnerable people.

Anyway. Items were rubbish and broke after one wear!

Avoid!

13 June 2026
Unprompted review
Rated 5 out of 5 stars

Braintree Village Lovisa

Went to the new Lovisa in Braintree village to buy some new earrings, learnt that with a purchase of the earrings you can get a free piercing and thought why not! Our peircer Portia was so lovely and friendly, whilst maintaining great customer service, was very organised and made sure everything was okay, would recommend!!

27 June 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic

In Peterborough Queensgate! The staff were so helpful and amazing! The shop is lovely layout and has lots of options! The clip on options are fantastic! Staff Members C and H were very lovely and helpful! Such a fantastic experience in the shop! The jewlery is so cute and fantastic so happy to have so many options! Lots of options for body and different piercing jewlery too!

27 June 2026
Unprompted review
Rated 5 out of 5 stars

Amazing service

Amazing service, Caitlynd was incredible. She pierced not only my ears but my two daughters. Knowledgable, chatty, friendly and made everyone feel at ease. She is based at Colchester but working in Ipswich.thank you!

20 June 2026
Unprompted review
Rated 1 out of 5 stars

Lovisa at Le Mall is AWFUL

Lovisa at Le Mall. The most awful jewelry place. Do not buy anything from them. I got 2 silver 925 bracelets and 1 silver 925 necklace. They snapped on their own within barely a week of getting them. Very very bad. Also staff is incredibly rude. 0/10. I paid over a 100$ for trash. Even shein is better.

3 June 2026
Unprompted review
Rated 2 out of 5 stars

I understand this is meant to be “cheap…

I understand this is meant to be “cheap fashion” however when your kids spend $78 on Mother’s Day gifts for 3 items it becomes a joke. Especially when one of the gifts were December purple CZ birthstone studs and the purple peels off after a month. That’s false advertising stating that they’re purple stones.

Kids were so disappointed, now they’re worried the other items might get damaged if I wear them too.

Gold Plated Navette Cubic Zirconia Layered Ring

Waterproof Gold Plated Stainless Steel December Cubic Zirconia Birthstone Duo Stud Earrings

and a Gold Plated locket that's not even on your website or in store anymore, $78 dollars thats going to fall apart. poor quality

10 May 2026
Unprompted review
Rated 5 out of 5 stars

I made today my piercing there with the…

I made today my piercing there with the lovely attendant called Malikah, she’s absolutely amazing.. I was so scared to do and she been very helpful and friendly. Highly recommended MALIKAH - Southside shopping Centre Wandsworth. Lovisa

10 June 2026
Unprompted review
Rated 5 out of 5 stars

I can now wear earrings thanks to Lovisa

I started to have a severe reaction to all earrings approx 10 years ago, so stopped wearing them. I was shopping in the Maidstone, Kent store and saw Jade, who talked me through trying Titanium earrings. I gave it some thought and went ahead and had them re-pierced. I was given the aftercare spray, and almost a week later, have had absolutely no reaction at all. I am so happy with my lovely earrings. Thank you for such customer care and advise. I would recommend

10 June 2026
Unprompted review

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