Brands use offers to motivate consumer behavior — to acquire, retain, reward, and grow. Extole is the platform that makes those offers programmable, measurable, and personal at scale.

At its core, Extole evaluates events, applies rules, delivers rewards, and maintains a profile across the full lifecycle of a customer relationship.

If you're integrating Extole, evaluating the platform, or thinking about joining the team — you're in the right place.

Events (API, JS, Mobile SDKs, Files, Integrations)
   ↓
Campaigns (Audiences, Targeting)
   ↓
Rules (Quality, Time, Action)
   ↓
Rewards (Points, Cash, Gift Cards, etc.)
   ↓
Profile (Status, Stats, History)
   ↑
   └──────────────────────── Updated Profile for Engagement,         
                      	     Targeting, and Eligibility

Events come in from anywhere. Rules evaluate them in real time. Rewards go out. Profiles update. That loop, running continuously at scale, is what powers a referral program for a bank, a loyalty program for a retailer, or an ambassador program for a travel brand.

Using the Extole APIs and SDKs, developers can build:

• Referral programs – customer-to-customer acquisition flows
• Loyalty programs – recurring incentives tied to ongoing engagement
• Reward programs – milestone rewards, credits, and incentive payouts
• Welcome offers & onboarding incentives
• Employee and partner advocacy programs
• Targeted promotional offers and campaigns
• Authenticated offers (e.g., military, student, or partner discounts)
• In-person referral programs powered by the Go Extole mobile app

These programs can be embedded directly into your website, web app, mobile app, e-commerce site, or integrated with your marketing stack. Email demo@extole.com to request a sandbox environment.

Extole provides SDKs and APIs to help you embed offer experiences built on the Extole platform.

Developer Documentation

• Extole Developer Docs

API Reference

• Extole API Reference

API Specification Files

• Extole API Specs

Available SDKs

These resources include architecture guides, integration tutorials, and complete API documentation.

Extole acts as the incentive and offer execution layer in your existing architecture, ingesting events from your tech stack and delivering rewards to customers that qualify. Get details at partners.extole.com.