Banana Flavored Milk
 Banana Flavored Milk | |
| Type | Milk |
|---|---|
| Manufacturer | Binggrae |
| Country of origin | South Korea |
| Introduced | 1974 |
| Color | Light yellow |
| Website | www |
Banana Flavored Milk (Korean: 바나나맛 우유) is a South Korean milk beverage produced by Binggrae.[1][2][3]
Flavor
[edit]The beverage consists of approximately 80 percent milk[2] and a comparably small amount of banana flavor.[4] Other regular flavors sold by Binggrae include strawberry, melon, banana light, and coffee. Additionally, lychee, peach, mandarin, mulberry, and pumpkin-sweet potato were, or are currently, seasonal flavors.[5][6][7]
History
[edit]In the 1970s, the Korean government wanted to encourage citizens to drink more milk. In response, because bananas were then considered a luxury in Korea, Binggrae created Banana Flavored Milk, believing consumers would purchase the milk to taste the fruit.[8] Banana Flavored Milk was first introduced to the Korean market in 1974.[1][8]
The company chose to sell its milk in polystyrene bottles to differentiate it from the glass bottles and plastic packages that were prevalent as milk containers in the 1970s. The bottle's design was inspired by traditional Korean jars, with an overhanging lip to prevent the milk from dripping onto the drinker's face.[2]
In 2010, Banana Flavored Milk sold 800,000 bottles per day in Korea, and 5.3 billion bottles had been sold across the country since the product was first developed.[9] By 2012, annual sales of Banana Flavored Milk totaled 10 billion South Korean won.[10]
The United States was the first international market to receive Banana Flavored Milk. The product was subsequently exported to other countries, including mainland China and Hong Kong, Taiwan, Japan, Canada, New Zealand, Thailand, Malaysia, Vietnam, and Cambodia.[11][12] This expansion helped increase annual sales of the product from 700 million Korean won in 2010 to 15 billion Korean won in 2013.[12]
Banana Flavored Milk was available at the Korean Pavilion of the 2017 Bangkok Food Fair, which greatly increased its popularity in Thailand.[12] Its popularity also increased significantly in countries such as the United States after BTS singer Jungkook was seen drinking it.[13] In June 2024, the product ranked third on Amazon's list of best-selling flavored milk products.[14][better source needed]
See also
[edit]References
[edit]- ^ a b Jung, Alex (13 October 2011). "20 delicious Korean drinks". Retrieved 6 October 2015.
- ^ a b c Limb, Jae-un (7 November 2014). "Long time friend, banana milk fills your heart". Retrieved 6 October 2015.
- ^ Lee, Hoonkyo (5 May 2012). "Banana Flavored Milk from Korea". Seoul Colors. Retrieved 6 November 2015.
- ^ Jee-min, Kim (2018-11-28). "Binggrae puts out tangerine-flavored milk". The Korea Herald. Retrieved 2022-05-17.
- ^ Herald, Korea (2019-08-25). "Binggrae offers variations of steady-seller 'Banana Flavored Milk'". The Korea Herald. Retrieved 2022-05-17.
- ^ "Binggrae unveils pumpkin sweet potato-flavored milk". The Korea Times. 2019-11-25. Retrieved 2022-05-17.
- ^ a b "Korea's fave drink Banana Flavored Milk celebrates 40 yrs. of success". Arirang News. 28 August 2014. Retrieved 5 November 2015.
- ^ "빙그레 기업분석" [Binggrae Company Analysis]. 레포트샵 (in Korean). 2010. Retrieved 2022-05-09.
- ^ Yeu, Min Sun; Lee, Doo Hee; Kim, Sang Yong; Yoo (2012-10-30). "New Product Marketing Strategy". Asia Marketing Journal. 14 (3). doi:10.53728/2765-6500.1495. ISSN 2765-6500.
- ^ Herh, Michael (6 November 2017). "K-Food Exports Expected to Exceed 10 Trillion Won This Year". Business Korea. Archived from the original on 2018-03-28. Retrieved 4 December 2017.
- ^ a b c Park, Sung Eun (3 July 2017). "High Class at a Different Level: Banana Flavored Milk from Korea". The Korean Farmers & Fishermen's News. Archived from the original on 2017-12-05. Retrieved 4 December 2017.
- ^ "Jungkook: BTS member boosted milk sales in the U.S. and other parts of the world and here's how he did it". EconoTimes. 2020-09-14. Retrieved 2025-01-02.
- ^ Amazon https://www.amazon.com/gp/bestsellers/grocery/6520444011/ref=pd_zg_hrsr_grocery.
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External links
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