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77 Diamonds Reviews 5,896

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 1,332 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the outstanding customer service, highlighting the helpfulness and positive attitude of the staff. Many people appreciate the personalized approach and the efficiency of the service, with numerous mentions of quick responses and smooth processes. The products, such as rings and earrings, are frequently described as beautiful, incredible, and of high quality, often exceeding expectations. Reviewers also note the exquisite and special packaging, which adds to the overall positive experience. However, some customers reported issues with delayed collection dates for rings, and one reviewer mentioned issues with the condition of a received product and the resolution provided by customer service. Additionally, a few people found the sizing process tricky, noting that the try-on rings without stones didn't accurately represent the feel of the real product, and desired more guidance on engagement ring purchases.

What people talk about most

Product

People report positive experiences with the product, consistently praising the beauty and quality of the... See more

Staff

Consumers find staff to be positive, with many reviewers praising specific individuals for their outstanding... See more

Customer service

Users describe positive interactions with customer service, highlighting the outstanding and world-class... See more

Service

Clients share positive opinions on service, with many reviewers describing it as exceptional, outstanding,... See more

Quality

Reviewers highlight positive aspects of quality, with many praising the craftsmanship, attention to detail,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Wow what can i say, first off the customer service is outstanding! I had a few questions before and after ordering and i feel they went above and beyond in answering and making me feel at ease. The wh... See more

Rated 5 out of 5 stars

Had a very positive experience with Natacha and 77diamonds. We were concerned our wedding rings would not arrive on time but Natacha ensured they arrived to us promptly and safely. The rings are perfe... See more

Rated 5 out of 5 stars

The engagement ring is beautiful! The princess cut diamond is stunning, the band and setting are perfect and it's phenomenal value for money - with the overall cost vs some other ring retailers. The t... See more

Rated 5 out of 5 stars

I ordered a replacement diamond for my engagement ring. The service was amazing. It took 2 weeks total. The stone is absolutely beautiful, im so happy with it. when the delivery came i was so impress... See more

Company replied


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Jewelry Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info


4.9

Excellent

TrustScore 5 out of 5

6K reviews

5-star
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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 61% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

I recently used 77 Diamonds to purchase…

I recently used 77 Diamonds to purchase a 0.50-carat oval diamond, and the entire process was flawless. The customer service team deserves a solid 10/10 for their support along the way. Shipping to Poland was incredibly fast, and the fully trackable delivery meant I knew exactly where my package was at all times. Everything was seamless with zero issues from start to finish. Highly recommend!

June 23, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Service

I had a wonderful experience at the 77 Diamonds Dubai showcase. Nada was incredibly helpful throughout the entire process, she took the time to understand what I was looking for, offered thoughtful suggestions, and explained everything clearly. Her guidance made choosing an engagement ring feel easy and enjoyable. Highly recommended for anyone looking for expert advice and a personalized experience.

June 6, 2026
Rated 4 out of 5 stars

Great Place

A lot of posibilities to choose from and a great price for what you get. Super friendly consultant and a nice office. :-) Only thing that could be better is to have more rings in the show room with actual diamonds so you see upfront how they look like.

June 23, 2026
Unprompted review
Rated 5 out of 5 stars

Tarek alawiye is awesome

Tarek alawiye did an amazing job with customer service I ended up buying two rings because she took care of everything so well. I can’t thank her enough for helping find my ring for my fiance; she loves it so much.

June 1, 2026
Unprompted review
Rated 5 out of 5 stars

I had a great experience with 77…

I had a great experience with 77 Diamonds. The ordering process was smooth, communication was excellent, and everything was handled professionally.

A special thank you to Bijoux for the fast and efficient processing of my order. Their outstanding customer service, responsiveness, and attention to detail made the entire experience even better.

I highly recommend 77 Diamonds to anyone looking for high-quality jewelry and exceptional customer support. Thank you again, Bijoux!

June 22, 2026
Unprompted review
Rated 5 out of 5 stars

10/10 would recommend

I ordered from this company a few months ago and I am very happy with the product and the customer service.

There was lots of options to choose from when designing the jewellery which helped me make the ring exactly how I wanted. When I received the ring I realised that it is high quality, and looks even better in person.

When trying to check out online, there was an issue with payment. The chatbox online was easy to find and directed me to someone who could take my order a different way. They even applied a discount which I wasn’t expecting and I am very grateful for.

Would recommend to anyone looking for high quality jewellery.

April 6, 2026
Rated 5 out of 5 stars

Engagement Ring

I ordered an engagement ring under a tight deadline, and the customer service was absolutely outstanding. A huge thank you to Natacha, who was incredibly helpful and flexible. She managed to prioritize my order so that the ring arrived ahead of schedule and with plenty of buffer time. The communication was professional and warm, and the ring itself looks stunning. I couldn't be happier!

June 22, 2026
Unprompted review
Rated 5 out of 5 stars

Wow what can i say

Wow what can i say, first off the customer service is outstanding! I had a few questions before and after ordering and i feel they went above and beyond in answering and making me feel at ease. The whole process from choosing the ring, selecting a diamond, to delivery has been so easy and you are kept updated throughout on the progress. When the ring arrived it was presented beautifully in a bigger box including all the paperwork. The ring looks incredible my partner absolutely loved it. You can see it’s been made with great care and craftsmanship. I can not wait to order the wedding rings from this awesome company

June 14, 2026
Rated 3 out of 5 stars

Good rings, stressful delays

The rings are beautiful but the date to collect the rings has been delayed multiple times. Once a confirmed appointment as well has been canceled by them, very short note, because the attendant of the Berlin 77 Diamonds show room became sick and apparently there is no other single person in the capital of Germany who could hand the rings to us but that one and only attendant. Since we were not living in Berlin, we had to cancel all tickets and travel arrangement because of this and we were not very happy.
Just check google reviews and you will read about more cases like this. If you order from them, calculate potential delays.

May 31, 2026
Rated 5 out of 5 stars

Review 77 Diamonds

I rarely leave reviews, but the service I received from 77 Diamonds was truly exceptional.

A special thank you to Bijoux Raharinesa, who guided me through every step of the process with outstanding professionalism, patience and kindness.

I experienced some difficulties with the payment process and the Splitit setup, but Bijoux was always available, responded incredibly quickly and made sure everything was resolved smoothly.

She also helped me select an alternative diamond when my original choice became unavailable and even spoke with the production team to ensure the ring could be delivered in time for a very special proposal date.

Throughout the entire journey, I felt genuinely supported and valued as a customer.

The level of communication, attention to detail and customer care exceeded all my expectations.

Thank you, Bijoux, and thank you 77 Diamonds for making such an important moment in my life even more special. I would highly recommend 77 Diamonds to anyone looking for both exceptional jewellery and world-class customer service.

June 19, 2026
Unprompted review
Rated 5 out of 5 stars

I loved the ring

I loved the ring, I highly recommend this jeweler. The advice and ring selection were impressive. Thank you so much!

June 19, 2026
Unprompted review
Rated 5 out of 5 stars

Perfect ring and service

The ring is perfect! I was also highly impressed with the amazing and prompt support during the whole process. The customer service I received from Natacha was incredible. Also the delivery service was top notch

June 17, 2026
Unprompted review
Rated 5 out of 5 stars

Unreal!!

Large variety of jewelry at the highest quality, very unique pieces.
Always very polite and professional support. They have personalized approach to each customer.

The website is a masterpiece, you can choose everything in the piece you want, and you always have tips on the size and materials, and the support team is there to assist.

I was deciding on my order, and someone from the company literally called me and offered to help with the order. It is so rare today to have this attentive service.

I have several pieces from this brand that were given by my husband, and they all are just wonderful! Thank you!

June 17, 2026
Unprompted review

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