Overview
- Provides a methodological guide to evaluate, rethink and design strategies for leaders in any type organisation
- Addresses corporate leaders and executives from a professional perspective
- Offers insights and useful study material for students at Master degree level
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About this book
Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle:
- assessing the environment
- defining a strategic positioning
- choosing a growth strategy
- expanding internationally
- combining strategy, and
- innovation or (re)designing the business model
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Keywords
Table of contents (9 chapters)
Authors and Affiliations
About the authors
Philippe Chereau is professor at SKEMA Business School, in France, China and the United States where he manages the Master (MSc) in Entrepreneurship and Innovation. He previously held various executive positions in industry and strategy consulting. He has taught strategic management, business modelling, innovation and entrepreneurship in several Masters and executive education programs (SKEMA Business School, Aix-Marseille Université, MINES ParisTech). He regularly conducts executive training and consulting missions with a focus on entrepreneurial ventures. Corporate references include ENGIE (GDF-Suez), Covance, Façonnable, the network of French Chambers of Commerce, and numerous start-ups from life sciences and IT sectors. He is also referenced as innovation expert by the European Union and advisor of innovation and entrepreneurship of Xi’an Jiaotong University Suzhou Research Institute in China.
Pierre-Xavier Meschi is professor at IAE Aix-en-Provence (Aix-Marseille Université). He heads the CERGAM (research center in management of Aix-Marseille Université). He is also affiliated professor at SKEMA Business School. He attended the ITP (International Teacher Program) at London Business School. He has taught corporate strategy and international strategy in various MBA programmes over the world, including Universidade de São Paulo, EDHEC Business School, SASAC-HEC Beijing program, Trier Universität, KEDGE Business School, EADA Barcelona and HEC Executive. He has also been involved in teaching in executive education programs and consulting activities in large international companies. Corporate clients have included Bank of Shanghai, Airbus Helicopters France and Germany, EADS-MDBA, STMicroelectronics and PetroVietnam.
Pierre-Xavier Meschi is professor at IAE Aix-en-Provence (Aix-Marseille Université). He heads the CERGAM (research center in management of Aix-Marseille Université). He is also affiliated professor at SKEMA Business School. He attended the ITP (International Teacher Program) at London Business School. He has taught corporate strategy and international strategy in various MBA programmes over the world, including Universidade de São Paulo, EDHEC Business School, SASAC-HEC Beijing program, Trier Universität, KEDGE Business School, EADA Barcelona and HEC Executive. He has also been involved in teaching in executive education programs and consulting activities in large international companies. Corporate clients have included Bank of Shanghai, Airbus Helicopters France and Germany, EADS-MDBA, STMicroelectronics and PetroVietnam.
Bibliographic Information
Book Title: Strategic Consulting
Book Subtitle: Tools and methods for successful strategy missions
Authors: Philippe Chereau, Pierre-Xavier Meschi
DOI: https://doi.org/10.1007/978-3-319-64422-6
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2018
Hardcover ISBN: 978-3-319-64421-9Published: 23 November 2017
Softcover ISBN: 978-3-319-87790-7Published: 23 June 2018
eBook ISBN: 978-3-319-64422-6Published: 06 November 2017
Edition Number: 1
Number of Pages: XXII, 247
Number of Illustrations: 86 b/w illustrations
Topics: Business Strategy/Leadership