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Pink Ribbons, Inc.

Play trailer Poster for Pink Ribbons, Inc. Released Jun 1, 2012,  1h 37m,  Documentary Play Trailer Watchlist
Watchlist 89% 37 Reviews Tomatometer 77% 1,000+ Ratings Popcornmeter
89% Tomatometer 37 Reviews 77% Popcornmeter 1,000+ Ratings
Filmmaker Léa Pool sheds light on how the fight against breast cancer has led to a financial windfall for certain corporations and marketing firms.

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Critics Reviews

View All (37) Critics Reviews
Moira MacDonald Seattle Times In the 98 minutes of "Pink Ribbons, Inc.," a wealth of information and images flit past, many intended to raise eyebrows if not ire. Rated: 3/4 •  Aug 2, 2012 Full Review Carrie Rickey Philadelphia Inquirer You have to agree with the advocates who charge that some corporations are milking cancer. Rated: 3/4 •  Jul 26, 2012 Full Review

Audience Reviews

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dustin d Pink Ribbons, Inc. exposes the "pink washing" racket that distracts well-meaning people with advocacy for "the cure" to breast cancer while discounting prevention. I learned anything with a pink ribbon on it probably either contains a carcinogen, or is made by a company that knowingly manufactures carcinogens. I disagreed with the premise capitalism is to blame for increasing breast cancer rates--corruption isn't unique to capitalism. However, I do agree we need an answer to why breast cancer has been on the rise since the 1940s. Rated 3.5 out of 5 stars 03/31/23 Full Review Audience Member This movie was interesting in two ways and seriously flawed in the most important ways. It was interesting in that it showed the hysteria and cultural phenomena that is the breast cancer awareness campaign. And it was interesting that it showed how this movement has partly been coopted by corporate interests and those who make money off aligning with them. But it cannot recover from the way that it does not call out the sexist, misleading nature of the movement itself. They act like this is the only major disease and that this disease is more horrible tha others because only women have breasts. But what about prostate cancer which affects and kills just as many men? Or testicular cancer? Isn't it wrong to use sexism to benefit one gender over the other? Who isnt aware of breast cancer? why not lung cancer awareness, colorectal cancer? diabetes. This pink ribbon campaign is a feminist-fueled anti-male campaign that it does not surprise me that some are getting rich from. Why dont we all wear blue for prostate cancer? why dont wa all shave our heads for childhood leukemia. What sheep have we become? these are the important questions that this movie does not question. Rated 1 out of 5 stars 02/03/23 Full Review
Pink Ribbons, Inc.

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Movie Info

Synopsis Filmmaker Léa Pool sheds light on how the fight against breast cancer has led to a financial windfall for certain corporations and marketing firms.
Director
Léa Pool
Producer
Ravida Din
Screenwriter
Léa Pool, Nancy Guerin, Patricia Kearns
Distributor
First Run
Production Co
National Film Board of Canada
Genre
Documentary
Original Language
English
Release Date (Theaters)
Jun 1, 2012, Limited
Release Date (Streaming)
Jan 16, 2016
Box Office (Gross USA)
$25.7K
Runtime
1h 37m
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