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In this Issue

Table of Contents

Editorial Introduction

Kathleen Franz, Edward Timke
DOI: https://doi.org/10.1353/asr.2024.a949988
open access

Research Articles

Measuring Gen Z Attitudes toward Corporate Social Advocacy in Advertising: #CommitToChange Campaign

Teresa Tackett
DOI: https://doi.org/10.1353/asr.2024.a950003
open access

Remixing Gender in Advertising: A Qualitative Study of Early Adolescents’ Views of Gender Targeting in LEGO Commercials

Erica Scharrer, Alina Ali Durrani, Nora Suren
DOI: https://doi.org/10.1353/asr.2024.a949993
open access

Roundtable

Roundtable on Underrepresented Methodologies in the Study of Advertising

Harsha Gangadharbatla, Eric Haley, Deepti Khedekar, Minjie Li, Jef I. Richards, Edward Timke
DOI: https://doi.org/10.1353/asr.2024.a949987
open access

Interviews

Sonic Branding: Enhancing Brands with Audio Design

Laurence Minsky, Colleen Fahey, Edward Timke
DOI: https://doi.org/10.1353/asr.2024.a949991
open access

Advertising Industry Self-Regulation: An Interview with Eric D. Reicin of BBB National Programs

Jef I. Richards, Eric D. Reicin
DOI: https://doi.org/10.1353/asr.2024.a949992
open access

From the Archives

From the Archives Introduction: The Disability Reference Collection

Jacqueline Wachholz, Patti Williams
DOI: https://doi.org/10.1353/asr.2024.a949995
open access

The Disability Reference Collection at the Smithsonian’s National Museum of American History’s Archives Center

Edward Timke
DOI: https://doi.org/10.1353/asr.2024.a949994
open access

Global and International Advertising

Global and International Introduction: Chinese Beauty Influencers and Authenticity

Xinghua Li, Christina Noble Knight, Kevin D. Thomas
DOI: https://doi.org/10.1353/asr.2024.a949990
open access

Competitive Authenticity: Chinese Beauty Influencers Leverage the Hashtag #ReconcileWithPlainFace to Intensify Their Rivalries

Xiao Shan You
DOI: https://doi.org/10.1353/asr.2024.a949996
open access

Teaching

Teaching Introduction: Peggy Kreshel on Media Ethics

Joanna L. Jenkins, Matthew P. McAllister
DOI: https://doi.org/10.1353/asr.2024.a949986
open access

A Conversation with Peggy Kreshel: Media Ethics, Advertising, and Pedagogy

Joanna L. Jenkins, Peggy J. Kreshel, Matthew P. McAllister
DOI: https://doi.org/10.1353/asr.2024.a949989
open access