Owen Lam

🌍 Unlocking Growth in Central Asia & CIS 🌍 How can brands effectively reach and engage their target audiences in the rapidly evolving markets of Central Asia and the CIS region? Dive into media consumption patterns, social media trends, and the growing importance of local insights. Discover in our new series why understanding local cultures, languages, and behaviours is crucial to crafting impactful communications strategies that resonate with consumers. 🛈 Explore key insights that helps brands connect meaningfully in these diverse and dynamic regions. #ActionCentralAsiaCIS #MeaningfulConnections #marketingtrends #CentralAsia #CIS

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💰 Changes in Marketing Budgets 💰 Takeshi Yamaguchi, Commercial Director at Ogury Japan, gives insight into marketing budget allocations and what marketers need to consider going forward as the digital landscape changes. 💡 Insight: 60 to 70% of ad budgets go to walled gardens, yet 60 to 70% of online users are on the open web. 🧐 Challenge: Many advertisers feel the need to balance their budgets between platforms. 💭 "It's getting harder on the open web, and people are shifting their budget to TikTok and Instagram. But, I don't think my brand works on those sites." 🔑 This highlights the importance of evaluating if platforms like Meta and TikTok align with your brand values and goals. Thank you to Takeshi Yamaguchi and the Ogury team, as well as Joshua Grant, Anju Kajihara (Strömer), Victor Queiroz, Bryan Rios, and Mona Ose. #Japan #Tokyo #JapanJobs #Marketing #SocialMedia Want to work with Ogury? Message Shinong Li to apply!

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🚀 Discover the Future of DOOH Advertising! 🌟 Mekongverse is transforming the landscape of Digital Out-of-Home (DOOH) media with our cutting-edge AR Mirror technology. From captivating audience attention to creating unforgettable experiences, our AR Mirror is setting new standards in brand engagement. Read more about how we're revolutionizing DOOH media in our latest blog post. Click the link below to dive into the future of advertising with Mekongverse! 🔗 https://lnkd.in/gxX_AT8W #Mekongverse #ARMirror #DOOH #AR #Advertising #Innovation #Technology #BrandEngagement

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Apirada Benchakaranee, CEO of CXM, dentsu Thailand, and Merkle Thailand, discussed customer experience strategies to drive business growth at the CX Executives Thailand Summit. She identified 3 growth factors: 🔍 Insight to Foresight: Gain deep customer understanding, like an X-ray machine, and strategically forecast future trends in an era where experiences outweigh traditional product and service sales. 🧍‍♀️🧍‍♂️ Human Orchestration: Seamlessly integrate and humanise experiences across platforms and boundaries using data, technology, and AI, all with a human-centric approach. 🔗 CX Organisation: Strengthen internal and external collaborations to create an integrated, customer-centric experience ecosystem. Speak to us for transformational customer experience growth journeys: [email protected] #MerkleTH #dentsuSEA #dentsuThailand

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🌟 Thrilled to share highlights from our recent event, hosted by Publicis Groupe Hong Kong in collaboration with EternityX, where we unveiled groundbreaking insights into the travel habits and preferences of Mainland China's Greater Bay Area (GBA) residents visiting Hong Kong! 🌟 Our comprehensive study, involving over 1,500 participants from 9 GBA cities, offers valuable perspectives on the motivations and behaviors of these dynamic travelers. Here are some key takeaways: 🔹 Short getaways are popular, with 42% of travelers planning 2-3 day stays, while day trips entice 24%, showcasing Hong Kong's allure for swift escapes. 🔹 Shopping remains a major attraction, yet travelers seek diverse experiences, from cultural adventures to family-friendly entertainment. 🔹 The journey is highly social, with personal recommendations and social media playing pivotal roles in travel planning and in-trip decisions. Our findings also spotlight four distinct traveler personas, each presenting unique opportunities for brands to craft personalized experiences that resonate deeply with their audiences. A huge thank you to our presenters Caterina Camerata Scovazzo, Head of Strategy and Insights at Publicis Media Hong Kong, and Elyse Leung, Vice President at Eternity X, for their invaluable insights and inspiring discussions. At Publicis Groupe, we're passionate about driving insights and inspiration to help our clients seize growth opportunities in the vibrant GBA region. 🚀 #PublicisGroupe #EternityX #GBAInsights #TravelTrends #MarketingInnovation #HongKong

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The latest Sustainable Lifestyle Awareness Survey findings indicate that Japan has a lower awareness of sustainability compared to many other countries worldwide, and it less likely to make purchasing decisions based on sustainability considerations. This is important information when conducting business in Japan. While marketing products with a sustainability focus may be effective in some countries, the same approach might not work as well in Japan. Read more below on some of the survey findings!

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🎯 Get ahead this Q4! At HK Digital, we're all about strategic planning for success during the holiday season. 🗓️ Start early to avoid last-minute rushes. ✅ Ensure data accuracy and effective segmentation. 💡 Use authentic, relatable content. 📊 Build first-party data and optimize campaigns early. 🏆 Maintain your brand identity while offering promotions. Ready to crush your Q4 goals? Let’s make this season your most profitable yet! 🚀 #HKDigital #Q4Strategy #DigitalMarketing #HolidayCampaigns #BlackFriday #Ecommerce #HKD

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Reflecting on the engaging discussions at “Enrage or Engage: Navigating the Paradox of Digital Advertising.” Our team enjoyed connecting with industry peers and sharing our perspectives on using technology to make digital ads less intrusive. Let’s keep the conversation going! #DigitalAdvertising #Crimtan #TheMarketingSocietyHongKong #growingtogether

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