Abstract
The consulting market is in its notably first major turmoil since its inception approximately 100 years ago. Driven by technological and economic shifts leading to newly evolving needs and expectations and buying behaviors of clients the consulting market has to find its appropriate responses. This article looks at the way the current changes, often referred to as the area of Consulting 4.0, impact client demand, buying patterns and the collaboration between client organizations and consultants as well as the competitive dynamics on the supply side across incumbent traditional consulting firms (like the large strategy consultants, the Big Four and the system integrators) and the emerging start-up consulting service providers and innovative newcomers.
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Treichler, C. (2019). Consulting Industry and Market Trends: A Two-Sided View. In: Nissen, V. (eds) Advances in Consulting Research. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-319-95999-3_12
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DOI: https://doi.org/10.1007/978-3-319-95999-3_12
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