Best Pillow
With these top-tier pillow providers, you may not get much pillow talk since their products are sure to slip you quickly off to dreamland. Offering a wide range of options from organic wool and natural down to cooling gel memory foam, they always prioritize comfort, support and quality. Whether you're a side sleeper, back sleeper or stomach sleeper, the perfect pillow is waiting for you in our list.
These 10 brands were selected by our expert panelists and contributors and voted on by readers as the best of the best for pillows. Congratulations to our 2024 winners; you can now visit our 2025 Best Pillow contest.
1. Honeydew Sleep Company
A family-owned business based in California, the Honeydew Sleep Company produces hand-crafted pillows for its Essence and Scrumptious lines. Honeydew uses a proprietary shredded fill composed of 100% CertiPUR-US certified virgin gel. It's heat resistant, hypoallergenic and incredibly soft. All Honeydew pillows are self-adjustable with a hidden zipper that allows fill to be added or removed.
2. Coop Sleep Goods
Coop is all about adjustability, designing and making sleep goods that can adapt to an individual sleeper's needs and preferences. Coop's Original Adjustable Pillow is filled with responsive, cross-cut memory foam and microfiber to balance comfort and support. It also comes with an additional half pound of fill for extra adjustment. Crescent and cut-out models provide great options for side sleepers, and the Eden line offers cooling versions.
3. Pluto
A Pluto Pillow doesn't come off the shelf; it's customized to fit your individual specs thanks to a questionnaire that you complete during the order process. Each pillow features a CertiPUR-US and temperature-resistant foam core that provides the right amount of support and bounce-back. The core is covered by a case of down-alternative fibers with two different surface options.
4. Luxome
The LAYR Customizable Pillow by Luxome lets you mix and match the available inserts as well as adjust the amount of fill in the inserts to create the perfect, individualized fit. The inserts use high-quality gel-infused CertiPUR-US memory foam, and the cover is made from a cooling bamboo-derived natural viscose.
5. Purple
Purple brings aspects of its mattress technology to the pillow arena with its GelFlex Grid pillows that adapt to your body for no-pressure support. The airway grid and cool-touch cover help sleepers stay cool through the night. The Freeform Pillow also allows you to self-adjust the amount of fill for a perfect fit. Looking for something more traditional? The Cloud pillows offer a comfy down alternative.
6. Woolroom
The luxury wool pillows from Woolroom offer naturally hypoallergenic options that are resistant to dust mites, molds and mildews. The natural fibers also help regulate your temperature for a cooler night's sleep. Woolroom offers a variety, from its Classic Wool option filled with British wool to V-shaped and body pillows.
7. Noble Pillow
Noble Pillow designs products to meet specific therapeutic needs and medical-grade sleep hygiene. The Head Pillow has engineered zones to accommodate different types of sleepers as well as adjustable fill so that you can customize every section. The Lower Body and Arm pillows help promote quality sleep by targeting relief to specific body zones.
8. CushionLab
Cushion Lab specializes in ergonomic pillows and cushions. They offer comfort and relief, not just for the neck and upper spine, but also for the lumbar region and tailbone with back and seat cushions. The company's pillows are made from a proprietary memory foam called Hyperfoam and covered with either organic or recycled cooling material.
9. Groove
With orthopedic-focused memory foam pillows, Groove offers ergonomic options to help alleviate both neck and lumbar pain. The Original Groove sports a design that can help both side and back sleepers retain correct posture and eliminate upper back pain. The Groove X fits between your knees to relieve pressure on your hips and thighs.
10. Marlow
The team at Marlow dedicated years of research into producing an anti-microbial pillow that would help the most people get their best sleep. It avoids the mess of fill-adjusted pillows with a self-adjusting zipper system, and its memory foam is gel infused for cooling. The company also donates a percentage of all sales to social organizations, such as the Sadie Nash Leadership Project.
About Newsweek Readers' Choice Awards
Our nominees are editorially driven with contributions from a panel of travel experts. The final list is determined by Newsweek editors. Readers can vote once per category, per day. For more details, read our terms and conditions. For any questions, please see our FAQs or email us at readerschoice@newsweek.com.
Our Panelists
Jill Robbins is an expert writer focusing on family and adventure travel as well as practical tips to help everyone get the most value out of their vacation experience. Jill's work has appeared in the Miami Herald, the Fort Worth Star-Telegram, Business Insider, Tripsavvy, Matador Network, Wealth of Geeks, Canadian Traveller, Travel Awaits, San Antonio Magazine and more. She lives in San Antonio with her husband and two sons, but she's usually somewhere else. Learn more about her travels at https://www.rippedjeansandbifocals.com or follow her on Facebook and Instagram.
Susan Lanier-Graham is founder and publisher of Wander With Wonder, an award-winning online travel journalism magazine. She has authored more than 75 books and hundreds of magazine articles while traveling the world over the past three decades. Susan's work has appeared in a variety of publications, including various AAA publications, TravelandLeisure.com, Hotels.com, Modern Luxury, WHERE publications, Fairmont.com, Marriott.com and more. Susan is a member of Society of American Travel Writers, International Food, Wine and Travel Writers Association, and North American Travel Journalists Association. She is also a Certified California Wine Appellation Specialist.
Newsweek contributors speak from a variety of backgrounds and offer expertise in a wide range of subject areas.