Cold Call Lead Qualification

Most AEs fail on the phone for one simple reason: They’re cold calling people who’ve never heard of them. In 2025, that’s just lazy. Here’s how I would book executive meetings without sounding like a desperate sales rep: I used to teach cold calling techniques. Tonality. Pacing. Objection handling. And while that still matters... It’s not the reason I consistently get meetings with C-level buyers. The secret? I never cold call anymore. I warm call. Here’s how I do it: Step 1: Start with a personalized, relevant email. Do some quick research. Make it about them. For example, if I’m reaching out to a CRO, I’ll highlight a drop in quota attainment from RepVue and explain how I can help upskill their team in tough times. Step 2: That same day—a few hours later—I call their cell phone. (ZoomInfo or LinkedIn can get you that. No excuses.) DO NOT call the office. DO NOT waste time dialing assistants. If you can’t get a cell, send a LinkedIn connection request with a DM or video message. Step 3: When I call, I say: “Hi, this is Ian Koniak—did you happen to see the email I sent this morning?” If they say no: “No problem. I sent it because I saw your team’s quota attainment is down since 2022. I think I can help based on what I’ve done with other clients. Do you have a couple minutes now, or should we find time to connect on Zoom?” It’s not a pitch. It’s a reference to something you already sent that’s about them. That’s what makes it warm. Step 4: If they don’t respond, wait 2–3 days. Then reply to the original thread with more context: – Mention the training or workshops you offer – Share real results (e.g., 20% increase in quota attainment) – Ask: “Is this something you’d be open to learning more about?” Always lead with interest, not a hard ask for time. Step 5+: Stack 6–8 touchpoints total. Each one builds on the last—adding more insight, examples, testimonials. Mix in: – LinkedIn videos – Client stories – Relevant frameworks Each message = more value. That’s how you break through. It can take 8-12 touchpoints to get a meeting. Most reps quit after 1-3 touchpoints. Or worse—just send the same “following up” message. No value. No relevance. No shot. This process works. It’s not magic. It’s just real sales effort with a real strategy.

After 6 years of cold calling (here is everything I learnt from day 1) I have been cold calling for 6 years now. From janitors (yes my first role was wild haha), to CMOs to German Mitteldstand CFOs - one thing is clear. Cold calling works. You just need the right system. Here’s the exact steps I’d use if I had to start from scratch tomorrow - zero fluff, all execution. 1. Build a laser-targeted list (before you dial) → ICP fit + trigger + clear reason to reach out → Use LinkedIn filters or CRM tags to pull 15 to 20 high-fit contacts → Write 1 line per lead on why you’re calling them Example: “Hired 3 new Ops Managers last month - may signal scaling pains” 2. Prep 2 custom openers → Default: “Saw you just expanded the [X] team - can I ask a quick question about that?” → Backup: “I work with [similar role/company], wanted to share a quick insight - 30 seconds?” Write both down. No guessing once you’re live. 3. Set a timer for 30 minutes. No tabs. No Slack. No excuses. → Close everything else. → Phone. CRM. Call script. Done. → Goal: 12+ dials, 3+ conversations 4. Handle the “not interested” brush-off like this: → “Totally fair - just so I don’t waste your time, is that because you’re already set, or just caught off guard by the cold call?” → If they open up, pivot into: “What made [current setup] the right call back then?” 5. Track 3 metrics daily → Dials → Connects → Outcomes (Booked / Call Back / Not Qualified) This tells you if the problem is your list, your talk track, or your tone. 6. De-risk rejection by gamifying it → Goal: Get 5 hard rejections before lunch → Why? You’ll fear it less once it becomes a target, not a threat. 7. Do a 60-second review after every block Ask yourself: → Which opener worked best? → What objection caught me off guard? → What would I try differently tomorrow? The result? → You get more at-bats → Your opener rate improves fast → Cold calling becomes a skill, not a stress trigger Your move: Try this tomorrow. Run the system for 5 days. Then optimize. PS. What’s one cold call tactic that works every time for you?

Richard & I didn’t post for 7 weeks. Instead, we generated $1.3M pipeline by making 11,354 cold calls. Here’s what we learned 👇 Stats: • Calls = 11,354 • Connects = 529 • Pitches (1min) = 242 • Conversation (2.5min) = 152 • Meetings = 54 Why do this? • Wanted to see what happens when 100% of focus is on 1 channel • Wanted to refine our product (AI list builder) • Wanted to refine our craft Tech stack: • List Builder = Ciro • Data Enrichment = Ciro • Dialer = Trellus (YC W22) • SEP = Google Sheet (Trellus integration is fire) • CRM = Attio What we learned: 1/ Your list >>>>> everything else. We ran a test where Richard had a “lazy list”, and I had a “great” list. I made 3x less calls, and still booked more demos. Wassup!! The quality of your list matters more than quantity of calls. 2/ Your tone > what you say. I used the same script on 99% of calls. On my worst calls, I was rushing & lacked confidence. On my best calls, I was genuine, confident, and concise. Demos followed my best calls. 3/ Keep the call short - ask for the meeting early. If a call went longer than 5 minutes, my meeting booking rate dropped significantly. Instead, I learned to ask for the meeting early. Worst case they said "no", and shared their objection. In most cases we resolved that objection and booked a meeting. 4/ There was a lot to improve in our product Nothing beats using your own product. We uncovered a ton of room for improvement. Most of those updates have been shipped. More coming soon. Disclaimers: • Richard & I do cold calls on easy mode. Both of us can say we're the CEO or President. So people typically give us 10-20 seconds. The role is a LOT harder as an SDR. • Our ICP is sales development leaders. They're very receptive to cold calls compared to other ICPs. Any cold calling best practices we missed that you'd add?

20 seconds into the cold call, the prospect says, “I’m not interested.” Don’t push. Don’t convince. Instead, try understanding. Pause for two beats and say, in a chill, relaxed voice: “That’s okay. I know you didn’t ask for the call. Before we hang up, if I’m not overstepping, is this a timing thing, or just not relevant?” The psychology: “That’s okay.” Signals there’s no penalty or tension attached to their no. “I know you didn’t ask for the call.” Restores autonomy by acknowledging the interruption. “Before we hang up…” Sets a clear, low-commitment boundary so the brain knows there’s an end in sight. “If I’m not overstepping…” Demonstrates respect and gives the prospect control over whether to engage. “Is this a timing thing, or just not relevant?” Reframes rejection as neutral classification, making it easy and safe to answer. Some people will give you more info. Some won’t. Both are part of cold calling. Either way, you reset and call the next number. Cold calling isn’t about winning every call. It’s about staying regulated enough to make the next one. You’re not chasing interest. You’re checking for alignment.

I’ve been cold calling for 10 + years. This is the playbook I wish I had on day one. Everything else is noise. 𝟭. 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝟭𝟬 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 𝗺𝗮𝘁𝘁𝗲𝗿 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴: People don’t hang up because it’s a cold call. They hang up because you sound unsure, scripted, or boring. - Be calm. - Be confident. - Be clear. 𝟮. 𝗦𝗸𝗶𝗽 𝘁𝗵𝗲 𝘀𝗺𝗮𝗹𝗹 𝘁𝗮𝗹𝗸: Don’t ask “𝘏𝘰𝘸’𝘴 𝘺𝘰𝘶𝘳 𝘥𝘢𝘺 𝘨𝘰𝘪𝘯𝘨?” Don’t ask “𝘐𝘴 𝘯𝘰𝘸 𝘢 𝘣𝘢𝘥 𝘵𝘪𝘮𝘦?” Just try: “𝘏𝘦𝘺 (𝘯𝘢𝘮𝘦), 𝘐 𝘬𝘯𝘰𝘸 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦𝘯’𝘵 𝘦𝘹𝘱𝘦𝘤𝘵𝘪𝘯𝘨 𝘵𝘩𝘪𝘴, 𝘐’𝘭𝘭 𝘬𝘦𝘦𝘱 𝘪𝘵 𝘴𝘶𝘱𝘦𝘳 𝘣𝘳𝘪𝘦𝘧.” That opener alone will double your talk time. 𝟯. 𝗣𝗶𝘁𝗰𝗵 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁: No one cares that you’re the “𝘯𝘰.1 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘰𝘳 𝘟.” Tell them what pain you solve, fast. 𝟰. 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗿𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀: “I’m not interested” just means they don’t understand you yet. Use the FFF method: Feel - Felt - Found. “𝘐 𝘨𝘦𝘵 𝘵𝘩𝘢𝘵. 𝘖𝘵𝘩𝘦𝘳𝘴 𝘧𝘦𝘭𝘵 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦… 𝘣𝘶𝘵 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘧𝘰𝘶𝘯𝘥 𝘸𝘢𝘴 (𝘣𝘦𝘯𝘦𝘧𝘪𝘵).” 𝟱. 𝗧𝗵𝗲 𝗴𝗼𝗮𝗹 𝗶𝘀𝗻’𝘁 𝘁𝗼 𝘀𝗲𝗹𝗹, 𝗶𝘁’𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻: If they’re talking, you’re winning. If they’re curious, you’re in. If you book the meeting, that’s the win. 𝟲. 𝗩𝗼𝗹𝘂𝗺𝗲 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁: You could have the best pitch in the world… But if you don’t make the dials, you won’t get the meetings. Consistency > perfection. 𝟳. 𝗬𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗯𝗼𝗼𝗸 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝘄𝗶𝘁𝗵 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲: Don’t waste time trying to convince people who don’t have the problem you solve. Laser focus on your ICP, the ones who feel the pain. 𝟴. 𝗧𝗿𝗮𝗰𝗸 𝘆𝗼𝘂𝗿 𝗲𝗻𝗲𝗿𝗴𝘆: Your tone > your script. People say yes to people who sound like they believe in what they’re saying. 𝟵. 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗱𝗲𝗽𝗲𝗻𝗱𝘀 𝗼𝗻 𝗶𝘁: Most meetings I book happen after the call. Send a short LinkedIn DM or a value-driven email right after. 𝟭𝟬. 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗿𝗲𝗽𝘀 𝗱𝗼𝗻’𝘁 𝘄𝗶𝗻𝗴 𝗶𝘁: They have a framework. They prep. They reflect after each call. And they improve daily. Cold calling isn’t dead. Bad cold calling is. Over 10 years in, these rules still work.

Over the last week, I've broken down how to have a successful cold call. I've talked about what to say, and how to say it. I've shared stories from the field, both good and bad, to be used as learning opportunities. The biggest things I've left unanswered? WHO to call, And how to PRIORITIZE your calls. These are just as important as the actual call itself. If you're not calling and prioritizing the right prospects, You're going to leave a lot of wins on the table. Let's start with what I call the number 1 rule of cold calling: Optimize for conversations. Call quantity doesn't matter if you're not talking to anyone. And not just any prospect you can find, But the RIGHT prospects. This starts with proper list building, which is the most underrated prospecting activity imo. If your list is bad, All your prospecting activities will go to waste. This is why you need to really understand your ICP and make sure you have a reason why you'd want to talk to that person before you add them to your list. Please, DO NOT rush your list building. Really make sure your list is solid before calling upon the people on that list. It'll save you a ton of time later. So now that you have a good list, You need to start calling on that list. But how many calls do you make? I like to drop most of my leads into a sequence that includes 5 calls. This is because of the people that will actually pickup, 80% will do so within the first 5 calls. This is essentially an application of the 80/20 rule to prevent wasted calls to people who will never pickup. I also document what I find out about the phone numbers I call. This is incredibly important. You need to be bucketing your leads so you know which ones to prioritize in future calls. Here are the buckets I use: 1️⃣ Connect Validated Number - any number where you've reached the contact 2️⃣ Validated Number - any number where you know it's the right contact but you haven't reached them yet 3️⃣ Questionable Number - any number that you're unsure about 4️⃣ Invalid Number - any number that you know is a bad number I prioritize these in order from 1-4, because people who you've talked to in the past are more likely to pick up again, And people whose numbers you know are good are more likely to pick up than those you don't, etc. etc. I've found that if you put a process like this in place, You set yourself up to have WAY more conversations than other people on your team, Which will then naturally lead to more meetings, and then more closed business at the end of the day. Okay, that concludes my cold calling series! Been so fun putting this together. I hope that you all learned at least one new nugget that you can use to improve at this essential sales activity. Happy calling ya'll!

𝐒𝐚𝐥𝐞𝐬 101: 𝐒𝐭𝐨𝐩 𝐂𝐨𝐥𝐝 𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐁𝐥𝐢𝐧𝐝𝐥𝐲: 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐁𝐮𝐲𝐞𝐫 𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐃𝐢𝐚𝐥 Last week, I received a call from a salesperson eager to set up a meeting to demonstrate and sell their hail solution. The call started with a warm acknowledgment of a booth visit at ITC, but there was a catch—I hadn’t visited their booth. As the conversation unfolded, it became clear that the salesperson hadn’t done their homework. When I asked about their Ideal Customer Profile (ICP) and whether they researched the organizations they were contacting, it was evident that their outreach was based on a simple list rather than thoughtful qualification. 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐥𝐞𝐬𝐬𝐨𝐧 𝐈 𝐬𝐡𝐚𝐫𝐞𝐝 𝐝𝐮𝐫𝐢𝐧𝐠 𝐨𝐮𝐫 𝐜𝐚𝐥𝐥: 𝐈𝐧 𝐭𝐡𝐞 𝐢𝐧𝐢𝐭𝐢𝐚𝐥 𝐩𝐡𝐚𝐬𝐞 𝐨𝐟 𝐚𝐧𝐲 𝐬𝐚𝐥𝐞𝐬 𝐩𝐫𝐨𝐜𝐞𝐬𝐬, 𝐢𝐭’𝐬 𝐭𝐡𝐞 𝐬𝐚𝐥𝐞𝐬𝐩𝐞𝐫𝐬𝐨𝐧’𝐬 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨 𝐪𝐮𝐚𝐥𝐢𝐟𝐲 𝐭𝐡𝐞 𝐥𝐞𝐚𝐝. This means doing your research—reviewing company websites, social media profiles, annual reports, and recent news. Understanding whether the business aligns with your solution saves time for both you and the prospect. Hint: Kerry Macca and KM Consulting are not in the market for hail data. 𝐃𝐨𝐧’𝐭 𝐋𝐞𝐚𝐝 𝐰𝐢𝐭𝐡 “𝐂𝐚𝐧 𝐖𝐞 𝐃𝐨 𝐚 𝐃𝐞𝐦𝐨?” 𝐋𝐞𝐚𝐝 𝐰𝐢𝐭𝐡 𝐒𝐨𝐥𝐯𝐢𝐧𝐠 𝐚 𝐏𝐫𝐨𝐛𝐥𝐞𝐦. Instead of starting with a request for a demo, start with curiosity about the buyer’s needs. Demonstrate that you understand their challenges and ask thoughtful questions to uncover pain points. This sets the stage for a meaningful conversation, not just a sales pitch. 𝐒𝐚𝐥𝐞𝐬 101: 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 1️⃣ 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐅𝐢𝐫𝐬𝐭: Before you pick up the phone or send an email, research the prospect. Know their business model, industry challenges, and whether they fit your ICP. 2️⃣ 𝐒𝐨𝐥𝐯𝐞, 𝐃𝐨𝐧’𝐭 𝐒𝐞𝐥𝐥: Buyers don’t want a product demo—they want a problem solved. Position your solution as the answer to a specific need, and only suggest a demo if it aligns with their priorities. 3️⃣ 𝐀𝐬𝐤, 𝐃𝐨𝐧’𝐭 𝐀𝐬𝐬𝐮𝐦𝐞: Even after researching, approach the conversation with curiosity. Ask questions to confirm their pain points and alignment. 4️⃣ 𝐐𝐮𝐚𝐥𝐢𝐟𝐲 𝐐𝐮𝐢𝐜𝐤𝐥𝐲: If the prospect isn’t a fit, thank them for their time and move on. Focus your energy on prospects who align with your solution. The salesperson appreciated the feedback, and I hope they left the call better prepared for future interactions. In sales, preparation is everything. 𝐓𝐨 𝐚𝐥𝐥 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐫𝐬 𝐨𝐮𝐭 𝐭𝐡𝐞𝐫𝐞 Let’s strive to elevate our commitment to building true partnerships by respecting the process, doing our homework, leading with empathy, and focusing on solving problems—not just selling products. It’s not about making the sale at any cost—it’s about delivering genuine value to the right buyer. #SalesExcellence #InsuranceIndustry #ProblemSolving

Before you chase leads, answer this: Not everyone who books a call is worth your time. (Yes, even if they seem interested.) We’ve learned this the hard way. Here’s our 5-step sanity check to qualify leads before we pitch: 1. Are they your ICP? If they’re not the kind of person you built your offer for—skip. 2. Do they NEED what you offer? Interest is not the same as need. Big difference. 3. Are they LOOKING for a solution? If they’re just “exploring options”... come back later. 4. Do they have the BUDGET? A broke lead is not a lead. It’s a distraction. 5. If not, walk away. Seriously. Even if your calendar feels empty. The best businesses say “no” more often than they say “yes.” Your time is not free. Question: Do you have the courage to disqualify a lead—even if they booked a call? #leadgeneration #b2bsales #qualifyleads

In 5 days, we’ve generated 6 meetings using outbound for a B2B Fintech company that targets SMEs (6 steps we followed)👇 My client top 5 challenges: 1- Sales team: 2 sales 2- No outbound 3- 400+ inbound leads/mo 4- 65% of their MQLs are not qualified 5- Postponed their SME offer launch -- > Step 1: Square their ICP Obj: Test a new SME offer using outbound 6 criteria to define their SME ICP 1- Demographic info 2- Pain points 3- Goals 4- Buying behaviour 5- Communication preferences 6- Value proposition -- > Step 2: Mapped their new ICP/Persona 1- Assessed the accounts' number and contacts to target 2- Quantify the data available -- > Step 3: Wrote Prospects’ oriented cold emails We receive ~ 121 emails/day Making the difference isn’t an option anymore 1 cold email framework that we used for them: 1. Start with an observation. 2. Share a problem/insight you derive from the observation. 3. Add credibility to speak to them about that problem. 4. How do you solve that problem? 5. Interest-based CTA -- > Step 4: Got ready to take phone In cold call, you’ve 3-5 sec to make the best first impression 1. Understand the needs our client’s ICP have 2. Catch how our client’s solution can solve that need 3. Grasp the Frequently asked questions 4. Write a few different scripts to avoid stuttering, sound hesitant 5. Work on the ton of voice, speaking energetically with a smile -- > Step 5: Stated 14 days outbound sprints As it’s a new offer for a new target, running tests is entailed → Send initial cold emails → Monitor metrics + sales-intents → Experiment subject lines, email copy variations, and call scripts → Use this data to refine your approach → Analyse and optimise accordingly -- > Step 6: Helping our client tweaking its sales strategy: After 3 months of iteration, their sales closed 2 deals. Based on their revenue target for the year We focus on 7 elements to build their sales strategy 1- Revenue target? 2- Annual Contract Value (ACV)? 3- Average number of contacts per account? 4- Average activities per account? 5- Show rate? 6- Qualified rate? 7- Close rate? That helped us defined 3 elements: → Required numbers of companies → Required numbers of contacts → How many sales reps they might need We tweaked their outbound a few times. -- In 5 days: → 150 emails sent → 69 emails opened (1 week before CNY) → 6 meetings scheduled All within trusting the process of outbound We weren’t their 2 months ago. There’s no magic in it. Pure execution/iteration -- PS: If you have new a product/service for SMEs/Mid-markets and want to generate sales using outbound. DM me “Outbound”. We'll have a quick chat and I'll get you details. Happy Monday. 🙂 Arnaud!

𝗔𝗳𝘁𝗲𝗿 𝗺𝗮𝗸𝗶𝗻𝗴 𝗼𝘃𝗲𝗿 𝟭𝟬,𝟬𝟬𝟬 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝘀 𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝟭 𝗰𝗿𝗼𝗿𝗲 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘄𝗶𝘁𝗵𝗶𝗻 𝗮 𝘆𝗲𝗮𝗿, 𝗜’𝘃𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘁𝗵𝗮𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝘁𝗿𝘂𝘀𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀. 📈 So, what’s the process? 🤔 Over the next few days, I’ll be sharing a series of 10 posts that break down the cold calling journey into actionable steps. My goal is to help you excel in cold calling by highlighting the nuances of each stage, ensuring you’re fully equipped to turn cold leads into hot prospects. 🔥 𝘓𝘦𝘵’𝘴 𝘴𝘵𝘢𝘳𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘢𝘯𝘥 𝘮𝘰𝘴𝘵 𝘤𝘳𝘪𝘵𝘪𝘤𝘢𝘭 𝘴𝘵𝘦𝘱: 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝘀. 🎯 Why is this so important? Because targeting the right people is the foundation of any successful cold call. If you’re reaching out to individuals from bulk data that doesn’t fit your product or service, no amount of skill or persuasion will get you the results you want. 🎯 𝘏𝘦𝘳𝘦 𝘢𝘳𝘦 𝘴𝘰𝘮𝘦 𝘬𝘦𝘺 𝘱𝘰𝘪𝘯𝘵𝘴 𝘵𝘰 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳: 1️⃣ 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 (𝗜𝗖𝗣): Know who you’re trying to reach before you even pick up the phone. 📞 2️⃣ 𝗨𝘀𝗲 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗧𝗼𝗼𝗹𝘀: Leverage tools like LinkedIn Sales Navigator and CRM data to find leads that match your ICP. 🛠️ 3️⃣ 𝗗𝗼 𝗬𝗼𝘂𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Understand your leads’ business, challenges, and needs. The more you know, the more impactful your pitch will be. 💡 4️⃣ 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲 𝗬𝗼𝘂𝗿 𝗟𝗲𝗮𝗱𝘀: Focus on leads that are more likely to convert based on engagement, past interactions, and urgency. 🔝 5️⃣ 𝗚𝗶𝘃𝗲 𝗮 𝗦𝗼𝗳𝘁 𝗧𝗼𝘂𝗰𝗵 𝗕𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗖𝗮𝗹𝗹: Send an email, message, or LinkedIn connection request before your call. It makes your first call smoother and more effective. ✉️ When you identify the right leads and prepare thoroughly, your cold calls will be more fruitful. It’s easy to get demotivated when calls don’t go as planned, but that’s why it’s crucial to invest your energy in the right process. By targeting the right people, you increase your chances of success and reduce the frustration that often comes with cold calling. 💯 𝗣.𝗦.— 𝘛𝘩𝘢𝘵 𝘧𝘪𝘳𝘴𝘵 𝘴𝘰𝘧𝘵 𝘵𝘰𝘶𝘤𝘩 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶𝘳 𝘤𝘰𝘭𝘥 𝘤𝘢𝘭𝘭? 𝘐𝘵’𝘴 𝘤𝘳𝘶𝘤𝘪𝘢𝘭. 😉 Stay tuned for the next post, where I’ll dive into understanding the customer journey—taking your leads from cold to hot. 🔥 Let’s make cold calling work for you, one step at a time! 🚀 To your growth Aditi