Using Feedback Loops to Improve Processes

Getting the right feedback will transform your job as a PM. More scalability, better user engagement, and growth. But most PMs don’t know how to do it right. Here’s the Feedback Engine I’ve used to ship highly engaging products at unicorns & large organizations: — Right feedback can literally transform your product and company. At Apollo, we launched a contact enrichment feature. Feedback showed users loved its accuracy, but... They needed bulk processing. We shipped it and had a 40% increase in user engagement. Here’s how to get it right: — 𝗦𝘁𝗮𝗴𝗲 𝟭: 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 Most PMs get this wrong. They collect feedback randomly with no system or strategy. But remember: your output is only as good as your input. And if your input is messy, it will only lead you astray. Here’s how to collect feedback strategically: → Diversify your sources: customer interviews, support tickets, sales calls, social media & community forums, etc. → Be systematic: track feedback across channels consistently. → Close the loop: confirm your understanding with users to avoid misinterpretation. — 𝗦𝘁𝗮𝗴𝗲 𝟮: 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 Analyzing feedback is like building the foundation of a skyscraper. If it’s shaky, your decisions will crumble. So don’t rush through it. Dive deep to identify patterns that will guide your actions in the right direction. Here’s how: Aggregate feedback → pull data from all sources into one place. Spot themes → look for recurring pain points, feature requests, or frustrations. Quantify impact → how often does an issue occur? Map risks → classify issues by severity and potential business impact. — 𝗦𝘁𝗮𝗴𝗲 𝟯: 𝗔𝗰𝘁 𝗼𝗻 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 Now comes the exciting part: turning insights into action. Execution here can make or break everything. Do it right, and you’ll ship features users love. Mess it up, and you’ll waste time, effort, and resources. Here’s how to execute effectively: Prioritize ruthlessly → focus on high-impact, low-effort changes first. Assign ownership → make sure every action has a responsible owner. Set validation loops → build mechanisms to test and validate changes. Stay agile → be ready to pivot if feedback reveals new priorities. — 𝗦𝘁𝗮𝗴𝗲 𝟰: 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 What can’t be measured, can’t be improved. If your metrics don’t move, something went wrong. Either the feedback was flawed, or your solution didn’t land. Here’s how to measure: → Set KPIs for success, like user engagement, adoption rates, or risk reduction. → Track metrics post-launch to catch issues early. → Iterate quickly and keep on improving on feedback. — In a nutshell... It creates a cycle that drives growth and reduces risk: → Collect feedback strategically. → Analyze it deeply for actionable insights. → Act on it with precision. → Measure its impact and iterate. — P.S. How do you collect and implement feedback?

100% of companies will tell you they want a learning culture...but why then does learning become something that's done 'when things calm down'? Because in many places, they never do 🤷♀️ What I mean by a learning culture is when an organization is set up so that people continuously get better at their work, every week, not by accident, but in an intentional, structured way- supported by their learning habits and behaviours. A learning culture is most visible when it's normal and expected to share the problems you see, share what you don' know, share the knowledge you have and listen to hear what others have to say. And the best way to create this culture?? Through continuous micro behaviour and habit changes. Such as... 1) End meetings with a 2-minute “What did we learn?” Ask: What did we learn today? What should we do differently next time? 2) Replace “Who did this?” with “What in the process allowed this?” When something goes wrong, model the language: “Let’s fix the system, not hunt a person.” 3) Make one question your default answer to a problem: "What do you think happened and what should we do? It trains people to think, not just react. 4) Turn mistakes into a 5-minute “lesson captured” Store it somewhere visible (Teams channel, shared doc, noticeboard). 5) Normalize “I don’t know… yet” Leaders say it first. 6) Do a weekly “one improvement” round In a huddle or team check-in- each person shares one small improvement they made or noticed. 7) Use “ask and listen” after decisions or training After explaining something, ask: “Can you tell me what you understand from what I said?” Not to test people- to confirm shared understanding. 8) Create a “question parking lot” that actually gets answered When questions come up mid-work, park them. Assign an owner and a date. 9) Praise learning behaviours, not just outcomes Catch people doing the right things and say thanks! 10) Build a micro-habit of feedback Once a week, everyone gives one piece of helpful feedback to someone. Really importantly, while these ARE simple tweaks to habits and behaviours, they require people to step out of their comfort zone- and that challenge has to be recognized and supported. What have you seen or introduced to shape a learning culture? What gets in the way? Leave your comments below 🙏

I stopped treating feedback like criticism and started treating it like free consulting. Because feedback isn’t about your worth. It’s about your blind spots. Most people waste feedback. They get defensive. They explain themselves. They ignore it. And then they wonder why nothing changes. ✅ How to treat feedback like free consulting (the real playbook): 1️⃣ Stop waiting for annual reviews. If you only hear feedback once a year, you’re already behind. Create your own feedback loop monthly, even weekly. 2️⃣ Ask sharper questions. Don’t ask “How am I doing?” Ask “What’s one thing I could do that would change the way you see me as a leader?” 3️⃣ Separate emotion from data. Feedback stings. That’s normal. But behind the sting is data. Extract it, use it, move forward. 4️⃣ Interrogate the source. Not all feedback is equal. Filter advice through one lens: Has this person achieved what I want to achieve? 5️⃣ Demand specifics. “Be more strategic” is useless. Push for examples. What did you say? What should you have said instead? Feedback without examples is noise. 6️⃣ Look for patterns, not one-offs. One person’s opinion is bias. Three people saying the same thing is truth. Patterns reveal where you need to act. 7️⃣ Stop explaining. The moment you start justifying, you close the door to honesty. Take it in, say thank you, move on. 8️⃣ Test it in real time. Don’t just collect notes. Try the new behaviour in your next meeting, pitch, or email. Feedback without testing is just theory. 9️⃣ Keep receipts. Document feedback and your response to it. When it’s time for promotion, you show the growth curve — not just claim it. 🔟 Flip the mirror. Give feedback as much as you take it. The best way to sharpen your own lens is to hold one up for someone else. We call it “feedback.” The unprepared call it “criticism.” The ambitious call it “an edge.” What’s the most valuable piece of feedback you ever received?

🚀 From Customer Complaints to Operational Excellence: A Blueprint for Any Industry As a management consultant, I see many companies struggle with the same challenge: high customer complaints and slow resolution times. But this WCOM case study in viscose fiber manufacturing shows a clear path to turn complaints into a strategic advantage—and the lessons apply far beyond manufacturing. Why This Case Matters Every industry faces customer complaints, but most companies: ❌ Treat them as one-off fires to put out ❌ Lack structured processes to prevent recurrence ❌ Have no real-time visibility into root causes This manufacturer flipped the script—here’s how: 1. Start with Data: Loss Deployment Analysis Instead of guessing, they mapped where and why losses occurred (defects, delays, miscommunication). → Your Takeaway: Use Pareto analysis to identify the 20% of issues causing 80% of complaints. 2. Pilot Before Scaling They tested changes in a controlled environment before full rollout—reducing risk and proving ROI fast. → Your Takeaway: Run a 90-day pilot on one product line or region to refine your approach. 3. Daily Control = Sustainable Results A cross-functional team met daily to track progress, assign ownership, and escalate bottlenecks. → Your Takeaway: Implement a visual management system (e.g., Kanban) to keep complaints visible and actionable. Who Can Apply This? Retail/E-commerce: Reduce returns and negative reviews by spotting quality trends early. Banks/Fintech: Cut complaint resolution time by streamlining cross-department handoffs. Healthcare: Improve patient satisfaction by addressing recurring service failures. The Bigger Picture Complaints aren’t just problems—they’re free feedback highlighting operational gaps. Companies that systematize complaint management don’t just improve satisfaction—they reduce costs, boost retention, and outpace competitors. Need help adapting this framework to your business? Let’s talk. #OperationalExcellence #ProcessImprovement #LeanSixSigma #ComplaintManagement #healthcare 

Most leaders don’t struggle to give feedback because they lack good intentions, they struggle because they lack the right frameworks. We say things like: 🗣 “This wasn’t good enough.” 🗣 “You need to speak up more.” 🗣 “That project could’ve been tighter.” But vague feedback isn’t helpful, it’s confusing. And often, it demoralizes more than it motivates. That’s why I love this visual from Rachel Turner (VC Talent Lab). It lays out four highly actionable, research-backed frameworks for giving better feedback: → The 3 Ps Model: Praise → Problem → Potential. Start by recognizing what worked. Then gently raise what didn’t. End with a suggestion for how things could improve. → The SBI Model: Situation → Behavior → Impact. This strips out judgment and makes feedback objective. Instead of “You’re too aggressive in meetings,” it becomes: “In yesterday’s meeting (Situation), you spoke over colleagues multiple times (Behavior), which made some feel unable to share (Impact).” → Harvard’s HEAR Framework: A powerful structure for disagreement. Hedge claims. Emphasize agreement. Acknowledge their point. Reframe to solutions. → General Feedback Tips: – Be timely. – Be specific. – Focus on behavior, not identity. – Reinforce the positive (and remember the 5:1 rule). Here’s what I tell senior FMCG leaders all the time: Good feedback builds performance. Great feedback builds culture. The best feedback builds trust, and that’s what retains your best people. So next time you hesitate before giving hard feedback? Remember this: → You’re not there to criticize. → You’re there to build capacity. Save this as your cheat sheet. Share it with your teams. Let’s make feedback a tool for growth, not fear. #Leadership #FMCG #TalentDevelopment #PerformanceCulture #FeedbackMatters #ExecutiveDevelop

𝑻𝒉𝒆𝒚 𝒉𝒊𝒕 𝒕𝒉𝒆 𝒈𝒐𝒂𝒍. 𝑪𝒆𝒍𝒆𝒃𝒓𝒂𝒕𝒆𝒅. 𝑴𝒐𝒗𝒆𝒅 𝒐𝒏. 𝑻𝒉𝒆𝒏 𝒓𝒆𝒑𝒆𝒂𝒕𝒆𝒅 𝒕𝒉𝒆 𝒔𝒂𝒎𝒆 𝒎𝒊𝒔𝒕𝒂𝒌𝒆𝒔 𝒐𝒏 𝒕𝒉𝒆 𝒏𝒆𝒙𝒕 𝒑𝒓𝒐𝒋𝒆𝒄𝒕. Sound familiar? A team closed a major deal. Leadership congratulated them. Everyone moved on to the next quarter. No one asked: “What made this work? What would we do differently?” Three months later, they tried to replicate the success — couldn’t. Because no one had captured what actually drove the win. McKinsey found that organizations with structured learning processes are 2.5× more likely to sustain performance, yet most skip the debrief and wonder why progress doesn’t stick. 𝘊𝘰𝘯𝘵𝘪𝘯𝘶𝘰𝘶𝘴 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘮𝘦𝘯𝘵 𝘪𝘴𝘯’t 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘩𝘢𝘳𝘥𝘦𝘳 — 𝘪𝘵’𝘴 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘯𝘨 𝘴𝘮𝘢𝘳𝘵𝘦𝘳. 𝑻𝒉𝒆 𝑳𝒆𝒂𝒓𝒏𝒊𝒏𝒈 𝑳𝒐𝒐𝒑 High-performing teams don’t just execute. They learn, capture, and apply. 1. Execute → Deliver the outcome 2. Reflect → Ask: What worked (and why)? What didn’t (facts, not blame)? What will we do differently next time? 3. Capture → Store lessons where people actually use them (not slides no one opens) 4. Apply → Embed learnings into the next cycle Most teams stop at Step 1. The best close the loop. 𝑻𝒉𝒆 𝑹𝒉𝒚𝒕𝒉𝒎 𝒐𝒇 𝑰𝒎𝒑𝒓𝒐𝒗𝒆𝒎𝒆𝒏𝒕 Improvement isn’t a project. It’s a practice. Daily: 5-min huddles → “What’s working? What’s stuck?” Weekly: 15-min retros → “What did we learn this week?” Quarterly: Strategic debriefs → “What patterns are emerging?” If reflection only happens when things go wrong, you’re learning too late. 𝐂𝐨𝐦𝐦𝐨𝐧 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 ❌ Celebrating wins without decoding success ❌ Repeating mistakes because no one reflected ❌ Treating improvement as a one-off project ❌ No feedback loops — teams flying blind 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐓𝐞𝐚𝐦𝐬 𝐃𝐨: ✓ Debrief every outcome — success and failure ✓ Make reflection part of weekly rhythm ✓ Capture insights in living systems, not cluttered docs ✓ Apply relentlessly 𝑻𝒉𝒆 𝒉𝒂𝒓𝒅 𝒕𝒓𝒖𝒕𝒉: If you’re not getting better, you’re getting beaten. The fastest teams aren’t the busiest — they’re the most reflective. Reflect: → When did you last debrief a success to understand what made it work? → Do you have a weekly rhythm for learning — or only during crises? 𝘊𝘰𝘯𝘵𝘪𝘯𝘶𝘰𝘶𝘴 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘮𝘦𝘯𝘵 𝘪𝘴𝘯’t 𝘢𝘯 𝘦𝘷𝘦𝘯𝘵. 𝘐𝘵’𝘴 𝘢 𝘥𝘪𝘴𝘤𝘪𝘱𝘭𝘪𝘯𝘦. P.S. To build this discipline into your leadership rhythm → 𝑻𝒉𝒆 𝑰𝒏𝒏𝒆𝒓 𝑬𝒅𝒈𝒆 https://lnkd.in/gi-u8ndJ #TheInnerEdge #ContinuousImprovement #ExecutionExcellence #LeadershipRhythm #StrategicLeadership

Imagine this: you’re filling out a survey and come across a question instructing you to answer 1 for Yes and 0 for No. As if that wasn't bad enough, the instructions are at the top of the page, and when you scroll to answer some of the questions, you’ve lost sight of what 1 and 0 means. Why is this an accessibility fail? Memory Burden: Not everyone can remember instructions after scrolling, especially those with cognitive disabilities or short-term memory challenges. Screen Readers: For people using assistive technologies, the separation between the instructions and the input field creates confusion. By the time they navigate to the input, the context might be lost. Universal Design: It’s frustrating and time-consuming to repeatedly scroll up and down to confirm what the numbers mean. You can improve this type of survey by: 1. Placing clear labels next to each input (e.g., "1 = Yes, 0 = No"). 2. Better yet, use intuitive design and replace numbers with a combo box or radio buttons labeled "Yes" and "No." 3. Group the questions by topic. 4. Use headers and field groups to break them up for screen reader users. 5. Only display five or six at a time so people don't get overwhelmed and bail out. 6. Ensure instructions remain visible or are repeated near the question for easy reference. Accessibility isn’t just a "nice to have." It’s critical to ensure everyone can participate. Don’t let bad design create barriers and invalidate your survey results. Alt: A screen shot of a survey containing numerous questions with an instructing you to answer 1 for Yes and 0 for No. The instruction is written at the top and it gets lost when you scroll down to answer other questions. #AccessibilityFailFriday #AccessibilityMatters #InclusiveDesign #UXBestPractices #DigitalAccessibility

Accessibility tip that should be the standard anyway: Send documents in advance for review before asking people to respond to them. Don't share documents participants haven't seen before during a meeting and then ask for feedback in that same meeting. Also, provide a reasonable timeframe for review. Emailing documents a few hours before a meeting is still not enough time. Why? 1. Some people need more time to process information and develop thoughts. Those who are neurodivergent or have cognitive disabilities can be part of this group. 2. People are busy and might have competing priorities, and providing more time for review will support them. 3. When documents are reviewed in a live meeting, this is often an environment with background noise and bright lighting. It might be difficult for participants to focus on the documents or read them for understanding when there are people speaking in the background or someone is presenting. This is not an ideal environment to process, understand, and respond to new information. 4. More privileged voices can dominate non-inclusive situations like this and you can lose valuable feedback and insights from others. Has this happened to you before? Do you follow this best practice? #DisabilityInclusion #Accessibility #Meetings

Accessibility Strategy for Organizations Just Starting: ➤ Begin with 3 simple accessibility actions each week. ➤ Ensure 1 of them involves feedback from people with disabilities—whether it's testing a product, evaluating a service, or reviewing communications. ➤ Engage with people from the disability community every day—whether online or within your team—listen, learn, and ask for honest feedback. Once you start building momentum: ➤ Scale up to 5-7 actions weekly. ➤ Make 3 or more of them proactive accessibility improvements—like adding captions, improving site navigation, or hosting accessible events. ➤ Keep community engagement and accessibility-related discussions ongoing, just like you’d maintain customer relations or team communication. That’s really all you need to start building an inclusive culture. Remember: Don’t overcomplicate it. Accessibility is a commitment. It’s about making sure everyone can engage fully—your customers, your employees, and your stakeholders. Keep it simple, keep it human, keep it accessible.

Stop saying, "We need to listen to our people." Start saying, "We need to show our work." Listening alone is a meaningless gesture without visibility. When feedback disappears into the corporate silence, it breeds distrust. The reason for low employee engagement isn't a lack of input—it's a lack of transparent follow-through. Starbucks mastered this by letting customers see which ideas were implemented, which failed, and the clear reasons behind every decision. This radical openness creates buy-in, even when the final answer is a "no." For internal teams, transparency is the ultimate retention tool. When employees know how decisions are made, they feel respected, stay connected, and maintain trust, even when they disagree with the outcome. Your feedback process shouldn't be a black box. It should be a clear window. What is your company doing to turn feedback into visible clarity? Tag a CHRO or People Leader who has built this high-level of organizational trust through transparency.