WOMEN | Bayer

It’s great news — and a proud moment !   #AnythingButNormal for Bayer has been recognized at the The Clios with 2 Silvers in Health Equity & Women’s Health & 2 Shortlists in Creative Strategy & Film !   This campaign is deeply personal to me because it tackles a truth we too often overlook: More than 1.5 billion women live with health conditions that are normalized, minimized, or simply unseen.   With #AnythingButNormal, we set out to challenge that. Instead of telling the story in a conventional way, we made the invisible visible — literally. Through hand-painted camouflage, women blended into their everyday environments, powerfully reflecting how symptoms are absorbed into daily life and too often dismissed as “normal.”   No heavy dialogue. No exaggeration. Just a striking visual truth that invites you to look again — and question what we accept.   This is more than a campaign. It’s part of a broader ambition through women.bayer.com to empower women with knowledge, visibility, and a stronger voice in their own health. Proud of what this represents: -Bold creativity grounded in real insight, -True co-creation with women’s health advocates, -A team and partners who pushed for impact, not just awareness..   Huge thanks to everyone who brought this to life — especially our agency partners and the many voices behind the scenes.   Because #WomensHealth should be Anything but Normal when “normal” means being unheard. Khalid Latif Nichole Davies Nikki Sulentic Angela Hutse Ursula Comi Marina Cavalcanti Rodolfo Teixeira Natxo Díaz Ciaran Watkins Sasha Hunt Eduardo Domínguez Claire Gillis La Boutique 77 WPP VML HEALTH #WomenByBayer #AnythingButNormal #WomensHealth #TeamBayer

A vintage year for VML HEALTH at Clio Health this year. Two beautiful campaigns are particularly close to my heart. Anything But Normal for Bayer (2 silvers, 2 shortlists) Chasing the Miracles of Science for Sanofi (bronze) Massive congratulations to the teams who I will now attempt to list. I will inevitably run out of room. The best. 🔥 Nikki Sulentic Ciaran Watkins Sasha Hunt Alexandra Sides Eduardo Domínguez Natxo Díaz Leo Rincón Nicolás S. Cris Calabuig Juan Vargas @javier moreno Laetitia Moubarak Courtney de Souza Ursula Comi Edoardo Villa Hew F. Thaddeus Shearman Christina Bello Mel Routhier (Hogan) Nichole Davies Claire Gillis Maxence Castagnol Claire MacDonald Bruno Tourne Burcak Simsek Angela Hutse Rodolfo Teixeira Erika Roberts BUMBLEBEAT • Creative Audio Hive RSA Films La Boutique 77 Sahil Ahuja VML Papaya Films WPP Production UPP a.s. WPP The Clios

8th March is not just a date… It is a reminder of the work still ahead. This #InternationalWomensDay, we reaffirm our commitment to championing women-led development, amplifying their voices, and enabling greater access to care and opportunities. Because real progress happens when support turns into action. The spirit of #GiveToGain is simple: when we invest in women, the impact multiplies, taking us closer to a future where not just women, but families and communities thrive. #BayerIndia #BayerForWomen #IWD2026

New year, new purpose. Today, we relaunch our Women’s Health page with a renewed commitment — to honour the real, often unseen experiences so many women carry with them every day: The way symptoms are dismissed. The way pain gets minimised. The way women push through, because they feel they have to. But those moments aren’t “normal.” They’re signals that something needs to change. This space is for conversations that haven’t been loud enough. For the stories that deserve to be heard. For the women who have felt unheard, overlooked, or expected to “just get on with it”. Follow us, share your voice, and stand with us. Together we can build a future where women’s health is finally met with understanding, education, action — and compassion. Because women deserve far more than “you’ll be fine.” #AnythingButNormal #WomensHealthMatters #BayerUK PP-UN-WHC-GB-0371 - February 2026

BÜYEM | Boğaziçi Üniversitesi Yaşamboyu Eğitim Merkezi ve PWN Istanbul iş birliğiyle, UN SDSN Turkey ve Awen for Us desteğiyle hayata geçirilen Sağlığa Yön Verecek Kadın Liderler (SYKL) Programı kapsamındaki Dünya Kadınlar Günü etkinliği, Ümraniye merkez ofisimizde Kadın Sağlığı ekibimizin ev sahipliğinde düzenlendi. Programın alumni komitelerini, katılımcılarını ve mezunlarını bir araya getiren buluşmada, sağlık sektöründe kadın liderliğinin önemi vurgulanırken paylaşım ve dayanışmanın daha sağlıklı bir toplum için taşıdığı role de dikkat çekildi. #DünyaKadınlarGünü #KadınLiderliği #SağlığaYönVerecekKadınLiderler #SYKL

Our #AnythingButNormal campaign for WOMEN | Bayer, which aims to destigmatise women’s health issues, is now live in a physical setting. Alongside an awareness film, social campaign, global health survey and advice chatbots, our print and digital ads have just taken over Basel’s International EuroAirport for a year. Super proud of this one - it’s an incredibly important issue, and one that deserves far more noise.

When 1 in 2 women globally faces women’s health challenges, it’s clear this should be #AnythingButNormal Meaningful work for a deeply human cause we need to address as a society. Burcak, Angela, Ursula, Marina, Khalid, Nikki, Leo, Nicolás, Sasha, Eduardo, Marianna, Nichole, Rodolfo, Desia, Alexandra, Ciaran, Matteo, Edoardo, Sara, Simone, Antonio, Paula, César, Alvaro, Alejandra, Stefano, La Boutique 77, Hogarth Spain and many more lovely people... VML HEALTH ❌ WOMEN | Bayer