Postful

We rebuilt the core of Postful, and it feels different. The new experience puts brainstorming and drafting in a single split-screen view. Your generation history is saved automatically, so you can always pick up where you left off or take a published post in a new direction. Faster from idea to published. And easier to come back to what you've already built. If you've tried Postful before, it's worth another look. If you've been meaning to start, now's a good time. Full details on the blog → https://lnkd.in/gg6n9BXP

Whether you’re running a small business or leading a larger organization, competition is often defined rather narrowly. The tendency is to focus on companies that look like the ones we are building: those similar features, similar offerings, similar pricing, similar positioning. These companies are what many people mean when they say “the competitive landscape”, but the picture is far from complete. But when you listen closely to customer conversations, you’ll often hear something broader than companies and offerings. Yes, customers sometimes compare you to direct competitors. But they also talk about trying to do it themselves. Or prioritizing something else. Or waiting. Or deciding it’s “not urgent right now.” In short, you’ll hear customers refer to a variety of alternatives. Those alternatives give a fuller picture of the competitive landscape by defining competition in terms of what moves someone toward a goal, even if that means deciding it isn’t a goal ultimately worth pursuing. The competitive landscape is, then, composed of direct competitors, substitutions, shifting priorities, and inertia (a lot of it in fact). That shift changes market analysis. Instead of asking only, “Who else looks like me?” you need to ask, “What else is this customer weighing in this moment?” That question tends to surface much more useful insight. In the latest post in my small business growth series, I walk through this framework in more detail and share a simple worksheet for mapping alternatives from real customer conversations. If you’re thinking about strategy or growth this year, I think it’s a useful lens. I’d love to hear about the unexpected competitors you have found when you listened to customers more closely. https://lnkd.in/g-aih8-a

Most small business owners talk to customers all the time, yet insights into why someone reached out can feel out of reach. You answer calls, emails, and messages every day. You listen to questions, requests, and concerns. But most of those conversations are focused on execution — what needs to happen next — rather than understanding the reason someone reached out in the first place. In this post, I break down a simple, practical skill: how to ask better questions and listen for different answers so everyday customer conversations turn into insights you can actually use. It’s not about surveys or research projects. It’s about listening differently and spotting patterns over time. 👉 Read the post: https://lnkd.in/g-SW_AW8 (Includes a simple customer log you can steal.)

Getting started is often the hardest part of any new tool, especially when you’re already busy running a business. We just shipped an update to Postful focused entirely on early use and activation. What’s new: • Faster setup for new users so you can generate and personalize posts sooner • Simple starter ideas for existing users to help you get back into posting The goal is straightforward: reduce friction, get you posting faster, and help you turn the work you’re already doing into posts worth sharing. If you’ve tried Postful before, or are just getting started, this release is about helping you move from “I’ll do this later” to your first post. And if you want hands-on help getting started, Jumpstart is there to help you turn your first ideas into ready-to-post drafts. → https://try.postful.ai

When I feel stuck or overwhelmed by work, it’s usually not because I’m lazy. It’s because I’m working on too many things at once. Over time, I’ve found that using a simple system to narrow scope, define priorities, and track progress regularly makes a bigger difference than trying harder. This week I shared the first substantive post in a new series about productivity and growth for small businesses. The focus isn’t motivation or hustle; it’s building systems that make progress more likely even when things get busy. In this post, I walk through a small set of techniques I’ve found useful: - A way to choose one clear direction (the One-Goal Filter) - A method for deciding what actually deserves priority (MoSCoW) - A way to protect focus by deciding what not to do (the Not-This-Year List) - A simple way to tell whether effort is working (signals, not vanity metrics) - A lightweight weekly check-in to keep things honest They can be used together as a system, or individually when things feel messy. If you’re running a small business and feeling busy but not always confident you’re making progress, this one’s for you. 👉 Read the post: https://lnkd.in/gB-iTKjJ

A lot of people say they want to post more on social media. But what they usually mean is: “I want this to feel easier than it does right now.” In early access to Postful, we saw the same pattern over and over: people signed up with good intentions, explored a bit… and then got stuck before their first post. That’s not a motivation problem. It’s a product problem. This week, we shipped a new version of Postful focused on one thing: helping people get over the first-posts hump and build momentum. What’s new: • A Recent Activity view that makes progress visible and easy to pick back up • A lightweight onboarding checklist for new users—shown once, then out of the way • And Postful Jumpstart, a hands-on option for people who want help drafting their first set of posts Jumpstart includes a 30-minute call with our team and drafts for up to 10 posts, based on your real work and goals. For early users, one session is included at no cost. The goal of Postful isn’t to turn anyone into a social media expert. It’s to make starting—and continuing—feel lighter. If posting has felt harder than it should, this release is for you. Find out more on the blog 👇 or try Postful today 👉 https://try.postful.ai https://lnkd.in/gRTz3VwW ?utm_source=linkedin&utm_medium=organic&utm_campaign=product_release_jumpstart&utm_content=announcement_post

If your New Year’s resolution is to post more on social media, it’s probably the wrong goal. From our conversations building and refining Postful, most small business owners and solopreneurs people don’t struggle with posting because they lack discipline or motivation. They struggle because they don’t have clarity. Clarity about: - what they’re actually trying to grow - who they’re talking to - what success would look like this year Without that, “post more” turns into noise, burnout, or another resolution that quietly disappears by March. I just published the intro to a new series on replacing vague New Year’s resolutions with a more practical approach to growth, one that works for small businesses with real constraints. No hacks. No hustle. Just a better way to work. I’ll drop the link in the comments.

Happy to share that Postful is now open for all users who want early access. 🚀 That means: - Things are solid, but not precious - Features are evolving - Feedback still changes the roadmap Postful is built for people who do the work and then have to figure out how to talk about it online—not marketing teams, not influencers. If you’ve bounced off social tools before because they felt overwhelming, rigid, or harder than manually posting, this is the stage where your perspective matters most. Try it. Break it. Tell us what’s confusing or missing. That input directly shapes what Postful becomes. 💡 https://try.postful.ai

Excited to unveil Postful v0.6.5 with post scheduling! Thanks to the team: Mike Heavers, Kate Taylor, and Chad Walker. With post scheduling now you can draft and plan posts two months ahead. This means more focus on what matters most—your business. Find out more about the release on our blog: https://lnkd.in/gCgUyVWs Please reach out if you want early access to Postful. We'd love to hear from you.