National Gallery Brand Licensing

Want to know more about how we collaborate with brands? Amy Horlacher spoke with Brands Untapped about the National Gallery's approach to licensing, the power of storytelling, and how the best partnerships reimagine artworks for today’s audiences. Thanks to Ian Downes & Billy Langsworthy for inviting us to contribute! Read the interview: https://lnkd.in/eADQgWDJ #BrandLicensing #NationalGallery #BrandsUntapped

Discover a Cabinet of Curiosities: Summer Edition Filled with insects and nature-led details, the National Gallery's Collection is brimming with little creatures that bring charm, character and seasonal appeal. Perfect for picnic blankets, tablecloths, napkins and beyond, these nature-inspired motifs offer endless inspiration for surface pattern, print and appliqué design. Small details, big possibilities. Ready to discover more? We'd love to hear from you. #BrandLicensing #NationalGallery #HomeTextiles #LicensingArt #PatternDesign

We can't believe it's 2 months to go until Brand Licensing Europe! With commercially-minded visual assets exploring our collection and brand, we'll be there to welcome licensees and partners across a range of product categories. We'd love to meet you. Get in touch through the event planner and organise a meeting to learn more about the National Gallery, London and uncover the opportunities for your brand. See you in London! #BLE2026 #BrandLicensingEurope #Licensing #BrandLicensing

Graphic tees will always be iconic - make them authentic with details from the National Gallery's century spanning collection Our original artworks are home to distinctive motifs and graphic moments ready to take centre stage on tees, sweatshirts and hoodies Discover how eras of art can bring fresh design energy to contemporary apparel, with a few sneak peeks from our creative concepts #NationalGallery #BrandLicensing #ProductDevelopment #FashionLicensing #ApparelDesign

Explore the National Gallery at home... by colouring it in! Our collaboration with Colour Your Streets launches today The book invites you behind-the-scenes at the National Gallery, featuring iconic artworks, views of the Gallery and an inside look at teams at work. It was a pleasure exploring the National Gallery Archives with Jeremy Weil to find the perfect images to turn into illustrations, each waiting to be brought to life #BrandLicensing #NationalGallery #ColourYourStreets

Pattern mixing is having a moment across interiors, homeware and stationery - bringing colour and character to the everyday. See how the National Gallery's collection can complement this shift, from decorative florals to richly layered patterns and such harmonious colour palettes. For brands developing home, gift or stationery products, artworks through the centuries offer inspiration that feels both timeless and on‑trend. #BrandLicensing #InteriorDesign #HomeDecor #StationeryDesign #NationalGallery

#BehindTheBrand This week we're introducing Holly Powell, our Brand Licensing Manager for the UK and European markets. Holly works closely with partners across the region to develop licensing collaborations that connect the Gallery’s European heritage with contemporary audiences in ways that feel authentic and relevant. With a background in international licensing in publishing, Holly understands how to shape partnerships so they resonate in different places. Known for her collaborative outlook, she enjoys identifying creative opportunities while bringing warmth and curiosity to the relationships she builds. She is also on a personal mission to learn to recognise every saint featured across the collection!

Painted to Printed: From artwork detail to finished design - swipe to discover the original piece behind the stationery A love for art doesn’t stop at the gallery wall. From distinctive motifs to considered colour palettes, we have over 2600 artworks to explore, finding collection cohesion and commercial relevance #BrandLicensing is where creative development meets real‑world use, and where brands discover artwork that seamlessly inspires across categories #ArtLicensing #NationalGallery #StationeryDesign #ProductDesign

With the UK enjoying a spell of sunny weather, John Singer Sargent's 'Wineglasses' feels especially fitting. His depiction of a glorious summer day captures the simple pleasure of sitting in the shade beneath dappled sunlight Viewing this artwork, Singer Sargent's use of fluid brushstrokes is wondrous. We even see pops of colours you may not expect from a scene like this - see the shades we've pulled from our 38 Colours palette A reminder from the Collection to take a closer look and you might see something unexpected #NationalGallery #BrandLicensing #ArtLicensing #BritishSummerTime John Singer Sargent, 1856 - 1925. 'Wineglasses', Probably 1875. © The National Gallery, London