Adults spend 18 hours weekly on social media

GWI’s data indicates that users aged 65 and above are the most likely to use Facebook, even if, contrary to popular media stereotypes, the platform appears to be consistently popular across all other age groups too. 🤷 For more data like this, read our Digital 2026 report now: https://lnkd.in/dcegiPKG #Chartoftheweek #Digital2026

Social media use is nearly universal among young men. Just 4% of young men say they do not use any platform. 70% are tuned in almost constantly or many times a day and in similar proportions across every demographic group. Although frequency varies somewhat, there is no social-media-free group of young men. Read more: https://lnkd.in/eEjAQYPS

Follower count is a vanity metric. Engagement rate is where the real data lives. 📊 Is a 2% rate good? It depends; TikTok averages 5-12%, while Facebook sits closer to 1%. If you aren't calculating your rates correctly, you're flying blind. Here is the math you actually need: https://shorturl.at/a5HAC #SocialMediaMarketing #Data #MarketingTips

𝗗𝗠𝗪𝗙 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗧𝗵𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻 𝗶𝘀 𝗮𝘁 𝗮 𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁. 𝗧𝗵𝗲 𝗱𝗮𝘁𝗮 𝗽𝗿𝗼𝘃𝗲𝘀 𝗶𝘁. Something is shifting in social media, and not just in the feeds. Metricool has spent the last year asking two very different sets of questions: What’s actually performing on social media right now? And how are the people managing it all actually doing? The answers, drawn from some of the most comprehensive research in the […] https://lnkd.in/eCBNj856 via RSS App

Recent research shows a growing share of consumers are skipping Google entirely and starting their search journey on TikTok, Instagram or YouTube instead. If your captions are not written like answers to real questions, you are invisible to that search behavior. #SocialSEO #ContentStrategy #DigitalMarketing #SocialMediaTrends #MarketingTips

Last month, the UK has become the latest country to ban social media use for teens under 16, signaling a market shift away from unrestricted social media access toward accountability built into the platform itself. This doesn't mean reaching youth via social will not disappear, but it will evolve to meet new standards. Targeting youth consumers will become more expensive, more fragmented, and more platform-dependent. Age controls and compliance-driven design changes will reduce the availability of direct targeting signals and increase dependence on platform-approved environments. Brands that rely heavily on youth reach should start adjusting now, says #Forrester: https://lnkd.in/dR6jkBGi

📈 Reddit’s latest results show the platform is still growing at an incredible pace. For the second quarter, reported on 30 July 2026, Reddit generated $805 million in revenue, an increase of 61% year on year. Daily active users reached 130.3 million, while weekly active users passed 514 million. Those numbers tell us Reddit is becoming an increasingly important platform for advertisers, brands and investors. More people are using Reddit to research products, ask questions and make buying decisions before they spend money. What makes this especially interesting is that Reddit’s value goes far beyond advertising. This is where Community Intelligence comes in. Every day, millions of people share honest opinions, recommend products, complain about poor experiences and explain why they choose one brand over another. Together, those conversations create a living database of consumer belief. That matters because AI search platforms are increasingly using community discussions to help answer questions. A brand’s reputation is no longer shaped only by its own marketing. It is shaped by what real people consistently say when nobody from the company is in the room. The lesson for businesses is simple. Growing traffic is important. Growing trust is even more important. The brands that understand their communities today will be the ones AI recommends tomorrow. #Reddit #CommunityIntelligence #AISearch #MarketingStrategy #TheRedditrepreneur

Last month, the UK has become the latest country to ban social media use for teens under 16, signaling a market shift away from unrestricted social media access toward accountability built into the platform itself. This doesn't mean reaching youth via social will not disappear, but it will evolve to meet new standards. Targeting youth consumers will become more expensive, more fragmented, and more platform-dependent. Age controls and compliance-driven design changes will reduce the availability of direct targeting signals and increase dependence on platform-approved environments. Brands that rely heavily on youth reach should start adjusting now, says #Forrester: https://lnkd.in/e2qz54Vp

Platform properties are now available globally across YouTube, TikTok, Instagram, and X. That opens up a ton of new ways to dig into the data — we've put together a guide with a few ideas to get you started. Check it out: https://lnkd.in/gm4rYvZM

Sorry to get down to the detail here - but we need to take a pragmatic approach to the social media industry. It is archaic to think that "its just something that the junior does to make us look cool". It is the driver of the modern economic infrastructure and we need to be looking at the data in a more fundamental larger way - rather than just as a subscript to justify 'giving tiktok a go'.