The Clorox Company’s Post

Ranch is having a big summer. As soccer fans from around the globe came together, Hidden Valley Ranch noticed something fun happening: new fans were discovering ranch, posting about it, and even trying to take bottles home in their carry-ons. So Hidden Valley did what iconic, loved brands do best: saw the opening, took the shot, and leaned in. The brand joined the conversation on social, showed up for fans in-person, and helped turn a cultural moment into a Hidden Valley Ranch moment. And to close out the tournament, the brand is thanking new fans and longtime loyalists with ads running this weekend in The New York Times and USA TODAY. This is what consumer obsession looks like in action: staying close to culture, moving with speed, and showing up in ways that feel timely, relevant and true to the brand. When ranch is in play, Hidden Valley Ranch knows how to own the moment. #HiddenValleyRanch #ConsumerObsession #BrandBuilding