Founder Sebastian Jimenez's Leadership Approach to Hiring and Team Growth

Tech founders usually post about product updates. Sebastian Jimenez posts about his people, and it reveals how he thinks about leadership. Sebastian is the co-founder and CEO at Rilla, an AI coaching platform for the twelve million people who sell in person: home remodeling, home services, property management, medical, retail. In one recent post, he tells the story of Mitchell Tevis, an account manager who packed up his life in New York to build Rilla's entire European business from scratch. Sebastian flew out to visit, worked out of Mitchell's house, and saw his own year-one grind reflected back at him. In another, he lays out what top candidates actually ask for in a manager. Hint: not compensation. The best people he meets want to know whether they'll learn faster inside his company than anywhere else. Both posts turn a hiring or culture moment into a specific story instead of a general claim about "our amazing team." That specificity separates an excellent founder profile from the rest. His profile backs it up. Twenty thousand followers, a hiring pitch built into his Experience section, and an EY Entrepreneur of the Year nomination. For founders scaling past their first hire, this is the model: make team growth the story.

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