The one with Thiago Viana at WeWork
"The brand was wounded, but it wasn't broken." That's how Thiago Viana, Head of Global Communications & Corporate Affairs at WeWork, describes the challenge of helping rebuild one of the world's hottest real estate brands. In this clip from the latest episode of Strategy, Story & Stakeholders, Thiago shares why transparency became the foundation of WeWork's transformation and why rebuilding trust requires facts, consistency and leadership visibility rather than spin. One thing that stood out for me during our discussion was how WeWork created what Thiago calls a "Holy Grail Messaging House". A single source of truth that aligned messaging across regions, leaders and channels during a period of significant change. 🎧 Comms Search Community members can get the full episode today. Join or access the Community here: https://lnkd.in/e3cR_cAc Not a member? The episode will be released publicly next week. Subscribe now so you don't miss it: 🎧 Spotify: https://lnkd.in/e7cg9ng6 🍎 Apple Podcasts: https://lnkd.in/eCKVz3Rs
