Drops: A Platform for Credible Healthcare Engagement

Proud to be part of the team at Populus Health Technologies helping brands engage patients and HCPs through innovative virtual care solutions. Healthcare continues to evolve quickly, and it’s great to see more focus on how telehealth, data, and digital engagement can create more meaningful patient experiences and stronger outcomes. Looking forward to the conversations and insights coming out of the “Virtual Care in America” report. Register for our upcoming Webinars below! Or, DM me for more info. #VirtualCare #Telehealth #DigitalHealth #PharmaMarketing #PatientEngagement #HealthcareInnovation https://lnkd.in/eV9a-A3D

Excited to share the latest Populus Report! The growth and evolution of virtual care continues to be one of the most interesting shifts happening in healthcare today. The insights in this report provide a great look at where the industry is now and where it's headed next. #VirtualCare #Telehealth #HealthcareInnovation #DigitalHealth

This program may be the game-changer that the industry has been waiting for. A comprehensive snap-shot of Virtual Care as seen by the patients, the practitioners and pharma marketers looking to enhance and deliver greater patient outcomes. It is also a very proud moment for all of us at Populus Health Technologies to be sharing this, and more, throughout the month of June. Special shout out to the amazing executive team who continue to support #virtualcareinamerica #thepopulusreport - Edith Hodkinson, Paul Theisen, Ray Rotolo! Download the pre-release edition today and make sure to register for the webinars :) 🎥

Three audiences. One care journey. The report that captures it all. We just released Virtual Care in America: The Populus Report pre-release edition. Here are some of the insights that made us want to publish it immediately: 🔥 88% of patients feel extremely or very safe discussing personal health topics virtually 🔥 86% are comfortable doing it 🔥 79% of pharma marketers say virtual care accelerates treatment initiation 🔥 73% of providers say it decreases treatment delays But there's a gap. ‼️ 57% of providers never encounter pharma messaging in virtual care. ‼️ 53% of providers find pharma presence helpful or acceptable. That's not a barrier. That's an opportunity. This pre-release gives you the initial insights via six core themes of Speed, Trust, Permission, Integrated Impact, Outcomes and Engagement. Think of it as a primer before the full report gets released after our webinar series, starting on June 18th at 12:30PM/ET. Download it today and register for the webinar series (Session 1: The Patient Perspective on June 18 followed by Session 2 - The HCP Perspective on June 25). ➡️ https://lnkd.in/gjhTe7mB Virtual Engagement Drives Real Outcomes. And this report shows how and why. #VirtualCare #Telehealth #DigitalHealth #PharmMarketing #HealthcareMarketing #PatientEngagement #HCPMarketing #HealthcareTech #ResearchReport #HealthcareData #RealOutcomes #VirtualEngagement

I am super excited to share the feedback that you have shared with us regarding Virtual Care in America. Whether you participated in our survey as a patient, an HCP or a pharma marketer, the response was overwhelming and the insights are game changing. The new definition of Virtual Care is the category of all digital environments—video, phone, text, email, patient portal, etc.—where a patient and a healthcare provider exchange clinical attention. The environment delivers a series of human moments, when compounded over time, produce real outcomes. Download the pre-read below and make sure to sign up for our webinar series. #VirtualCareinAmerica, #Telehealth, #DigitalHealth #PharmaMarketing, #HealthcareMarketing, #PatientEngagement, #RealOutcomes, #VirtualEngagement

A clinic’s reputation today is no longer built only in consultation rooms; it is also shaped online through the information people see before they ever book an appointment. When healthcare brands fail to communicate clearly, potential patients are left to fill the gap with uncertainty or competitor messaging. That gap often determines who gets chosen. Content helps remove that uncertainty. By consistently sharing clear, educational insights, a clinic becomes more familiar and more trustworthy in the eyes of its audience. Over time, this repeated exposure builds credibility that advertising alone cannot achieve. It positions the clinic as both knowledgeable and approachable. I help clinics and health brands create structured content that improves visibility, strengthens trust, and supports patient decision-making. #CanadianHealthcare #HealthcareMarketing #HealthContent #ClinicMarketing #PatientEducation #MedicalMarketing #HealthcareBranding #DigitalHealth #HealthcareCommunication #ContentStrategy #HealthcareSEO #ClinicGrowth #HealthTechCanada #CanadianBusiness #HealthcareLeadership #PatientExperience

Here's something worth thinking about as a clinic owner or practice manager. 🏥 The moment a patient decides they might need to see a doctor — their first move isn't to call a clinic. It's to open Google. They search their symptoms. They look up clinics in their area. They read reviews. They check websites. They scroll social media pages. They compare options. And by the time they actually pick up the phone — they've already made up their mind about which clinic feels right. This is the modern patient journey. And it means your digital presence is doing more work than you might realise. Here's what patients are looking for before they call: 🔍 Search visibility — Can they even find you when they search for a clinic nearby? ⭐ Reviews & ratings — What are other patients saying about their experience? 🌐 Website quality — Does your site answer their questions clearly and quickly? 📲 Social media activity — Is your clinic active, credible, and approachable online? 💬 Review responses — Do you engage with feedback — showing you actually listen? 📍 Contact ease — When they're ready to reach out, is it simple and frictionless? According to Google's Health Consumer Survey, patients conduct an average of 3 online searches before booking a healthcare appointment — and the quality of what they find directly influences their decision. The clinics growing their patient base in 2026 aren't just delivering great care inside the consultation room. They're building a digital presence that earns trust before a patient ever makes contact. 💬 How confident are you in what patients find when they search for your clinic online? What's one thing you'd like to improve? 👍 Like if this resonates | 🔁 Share with a clinic owner who needs to hear this #PatientJourney #DigitalPresence #HealthcareMarketing #PatientTrust #ClinicGrowth #HealthTech2026 #PracticeManagement

" The call center is the beneficiary of broken digital experiences." Chris Pace Check out this great writeup on some of our recent research with SearchStax that answers the question.. Does Your Health System’s Website Build Patient Trust? Or Break It?

I’m excited to see findings from the SearchStax and MDRG, Inc. research highlighted in this article on digital trust in health care. One insight continues to stand out: patients don’t separate their digital experience from their perception of the organization itself. When a website makes it easy to find care, get answers, schedule appointments, or understand next steps, trust grows. When information is hard to find, outdated, or inconsistent, trust erodes. That’s why I have long believed that a health system’s website is more than a marketing asset. It’s one of the most important trust-building tools an organization has. The research highlighted here reinforces that point. Patients increasingly expect digital experiences that are clear, accurate, personalized, and easy to navigate. Those expectations are shaped not only by other health care organizations, but by every digital experience they have outside of health care as well. As AI reshapes how people discover and consume information, the stakes get even higher. The organizations that earn trust will be the ones that deliver helpful answers, reduce friction, and create confidence at every step of the journey. Read the article here: https://lnkd.in/gK7M-nKS #HealthcareMarketing #PatientExperience #DigitalHealth #HealthcareInnovation #PatientAccess #HealthCareMarketing #AIinHealthcare

Many healthcare brands want more patients, but very few focus on becoming more discoverable. Growth often starts with visibility long before it shows up in appointment bookings. When people search for health information online, they are looking for answers they can trust. The brands that consistently provide those answers position themselves as credible and approachable. This is why content is one of the most valuable assets a clinic can build. A single educational post can continue attracting attention and building trust long after it is published. Over time, consistent content creates a library of expertise that works for your brand every day. It keeps your clinic visible even when you are busy delivering care. I help clinics and health brands turn their knowledge into content that improves visibility, strengthens trust, and supports long-term growth. #CanadianHealthcare #HealthcareMarketing #HealthContent #ClinicMarketing #PatientEducation #MedicalMarketing #HealthcareBranding #DigitalHealth #HealthcareCommunication #ContentStrategy #HealthcareSEO #ClinicGrowth #HealthTechCanada #CanadianBusiness #HealthcareLeadership