Showroom, Social & Display Marketing Specialist

Responsible for managing showroom experiences, dealer display strategy, social media content, and brand programming that strengthen True Caliber’s luxury positioning and support long-term sales growth. This role independently develops and executes initiatives that influence brand perception, customer engagement, and relationships with designers, dealers, and industry partners.

Essential Duties and Responsibilities

• Manage the day-to-day operation and presentation of the New York showroom to ensure it consistently reflects True Caliber’s luxury brand standards and business objectives.
• Develop and implement showroom experiences, programming, and activations that strengthen relationships with designers, dealers, builders, and other key industry partners.
• Evaluate dealer display opportunities and independently recommend product assortments, finishes, configurations, and merchandising strategies based on market conditions, available space, and brand objectives.
• Manage the dealer showroom display program across approximately 700 dealer locations and establish display recommendations that support brand visibility and long-term sales growth.
• Create, develop, and manage visual merchandising standards, showroom layouts, and display concepts for True Caliber’s luxury brand that align with corporate marketing strategy and premium brand positioning.
• Serve as a True Caliber brand ambassador by cultivating relationships with designers, dealers, sales representatives, and showroom visitors to drive engagement and influence future purchasing decisions.
• Develop, implement, and manage social media strategies, content calendars, and content creation initiatives that elevate brand awareness and support marketing objectives.
• Identify, prioritize, and execute social media content opportunities highlighting products, finishes, design trends, installations, and lifestyle applications.
• Analyze social media engagement, showroom activity, and event performance and recommend adjustments to improve audience engagement and brand impact.
• Plan and manage in-person marketing events, create and deliver educational programming, trainings, and showroom activations, including determining event objectives, messaging, and customer experience strategies.
• Collaborate cross-functionally with sales, product management, and marketing leadership to develop programs and initiatives that support company objectives and enhance the customer experience.
• Exercise independent judgment in prioritizing projects, allocating resources, and recommending improvements to showroom experiences, dealer displays, and marketing initiatives and reporting such initiatives directly to key stakeholders of True Caliber.
• The Showroom, Social, & Display Marketing Specialist is an office-based role. Regular, predictable on-site attendance is required. Eligibility for up to one (1) remote workday per week may be permitted, subject to business needs and departmental guidelines.
• Perform core job responsibilities through regular in-person collaboration, including participation in meetings, team discussions, and cross-functional coordination.
• Collaborate with fellow team members and leadership in a shared work environment to support innovation and timely decision-making, problem-solving, and operational effectiveness.
• Maintain a consistent on-site presence to support and respond to day-to-day business needs, including attendance of scheduled meetings and real-time collaboration as needed to ensure alignment on department and company priorities.
• Meet regularly with manager in-person to align on workload, priorities, performance, and ongoing professional development.

Qualifications

• Bachelor’s degree required.
• Two or more years related experience required.

We are proud to be an Equal Opportunity Employer.

Company-paid background check required upon hire.