Adobe Target - personalization & Optimization

Role : Adobe Target - personalization & Optimization

Exp: 5-8+ Years Experience

Client: Confidential(Will be revealed after shortlisted- Financial Client)

Location: Hybrid to NY,NJ,PA.

Duration: 6+ months contract.

Job Description:

Key skills: Adobe Target- Experience Composer, audience creation, activity setup, profile scripts, and at.js/mbox implementation, A/B testing, multivariate testing, and onsite personalization, MarTech solution design, Adobe Analytics,

About the Role :

• We are seeking a hands-on Adobe Target expert to serve as the technical and operational backbone of Client experimentation and real-time personalization program. This contractor will be the day-to-day owner of the Adobe Target platform — configuring, administering, and architecting solutions in close partnership with the Architecture and Technology teams — while also driving the execution of A/B testing, multivariate testing, and onsite personalization from intake through launch, analysis, and recommendations.
• This is an execution-heavy, individually-contributing role for someone who wants to be inside the tool every day — building activities, designing audiences, troubleshooting implementation, and partnering with architects on integration and data flow design — rather than a strategy or people-management position. The contractor will partner closely with the Director, CMS to translate strategic priorities into a fully operationalized, scalable Adobe Target capability.
• Operating within a SAFe Agile framework, this role collaborates with Architecture, UX, Web & Content Strategy, Analytics, and Technology stakeholders to ensure experimentation and personalization efforts are technically sound, consistently delivered, and governed for performance, privacy, and scalability.

Responsibilities :

Platform Ownership & Architecture

• Serve as the hands-on technical owner of Adobe Target, accountable for platform configuration, administration, and ongoing optimization of the implementation.
• Engage directly with the Architecture team on solution design — including integration with Adobe Analytics, the data layer, tag management, and the broader MarTech stack — to ensure Adobe Target is implemented for scale, performance, and governance.
• Fully operationalize Adobe Target across the digital ecosystem: Experience Composer setup, audience creation, profile scripts, mbox/at.js implementation, API and form-based experiences, and recommendations.
• Define and maintain standards, governance models, and QA protocols for Adobe Target activities, ensuring implementations follow best practices for performance, privacy, and compliance.
• Identify and troubleshoot platform, tagging, and implementation issues in partnership with Technology and Architecture, escalating and resolving gaps in tooling or process.

Testing & Real-Time Personalization Execution

• Lead end-to-end execution of A/B testing, multivariate testing, and real-time onsite personalization initiatives using Adobe Target, from intake and requirements through launch, analysis, and recommendations.
• Build and maintain the experimentation and personalization roadmap, sequencing initiatives based on technical feasibility, impact, effort, and strategic alignment.
• Develop comprehensive test plans, including hypotheses, success metrics, sample size calculations, and statistical significance criteria.
• Partner with Analytics to leverage Adobe Analytics data for audience segmentation, targeting refinement, and performance measurement.
• Synthesize experiment results into clear insights and recommendations that inform future testing, roadmap decisions, and experience improvements.
• Define and track KPIs for experimentation and personalization efforts, using results to continuously refine execution and outcomes.

Cross-Functional Delivery & Documentation

• Translate business needs and strategic priorities into clear, actionable user stories, functional requirements, and acceptance criteria.
• Manage and groom the experimentation and personalization backlog in partnership with the Director, ensuring alignment to business value and program strategy.
• Collaborate with UX, Creative, Web & Content Strategy, and Channel teams to shape experiment and personalization designs that align to customer journeys, experience standards, and brand guidelines.
• Coordinate cross-functional requests related to analytics tagging, ADA remediation, content authoring, and platform enhancements to ensure readiness and compliance with standards.
• Create and maintain Adobe Target documentation, including architecture diagrams, activity setup guides, QA protocols, and operational playbooks.
• Present experiment results, platform recommendations, and operational status clearly to both technical (Architecture/Technology) and business stakeholders.

Your Expertise

What You’ll Need to Succeed

• 5+ years of hands-on experience designing, building, and administering Adobe Target, including Experience Composer, audience creation, activity setup, profile scripts, and at.js/mbox implementation.
• Demonstrated experience serving as the technical/platform owner for Adobe Target at enterprise scale — not solely a requester or analyst of test results.
• Direct experience partnering with architecture and engineering teams on MarTech solution design, including data layer, tag management, and Adobe Experience Cloud integrations (Adobe Analytics, AEP, AEM).
• Strong understanding of Adobe Analytics and its integration with Adobe Target for audience targeting and measurement.
• Solid grounding in statistical concepts, including hypothesis testing, confidence intervals, significance testing, and sample size calculation.
• Proven experience leading execution across multiple concurrent experimentation and real-time personalization initiatives in an Agile/SAFe environment.
• Working proficiency in HTML, CSS, and JavaScript sufficient to build, troubleshoot, and QA experiences directly within Adobe Target.
• Working knowledge of tag management systems (e.g., Adobe Launch), data layers, and digital analytics implementations.
• Understanding of APIs, database concepts, and MarTech integration patterns.
• Strong stakeholder management and communication skills, with the ability to operate effectively across both technical architecture conversations and business/executive readouts.