Zendesk reposted this
First In, First Out prioritisation of your queues is most likely not driving the right outcomes for your customers. If you’re still looking at your backlog and allocating work by "ticket created" - even with basic skills-based routing thrown in - you are leaving CSAT and desired customer outcomes on the table. In my recent conversations with CX leaders, a common topic keeps coming up: Not all contacts are created equal, yet many organisations still treat them that way. I get the hesitation. Completely reinventing your routing logic feels like jumping into the unknown. But the risks of staying static outweighs the risk of making the change. Getting your routing model right could very well be the difference between keeping or creating a loyal advocate and losing a customer. 🤷♀️ So, what does a high-performing strategy look like? 🚀 It’s predictive, intentional, and AI-supported. When designing your prioritisation framework, your system should instantly weigh: - Who the customer is - Their recent journey - Historical sentiment - Intent & Urgency This week, Zendesk launched AI-Based Predictive Routing. It’s designed to work with your existing routing configuration and queues to improve the way messaging tickets are routed. It's only the first step in helping our customers implement a more intentional way to prioritise your queues. 🙌 If you're still relying on the "old way" of routing, it might be time for a refresh... #CX #CustomerExperience #Zendesk #AI #CustomerService #Operations