ZEISS Vision

For 180 years, we at ZEISS stand for precision, trust, and responsibility. That responsibility does not stop at #OpticalPerformance - it also extends to how products are developed, sourced, produced and brought to market. The missing puzzle piece: clear and high performance #PrescriptionLenses made from recycled material without any compromises. But, introducing recycled content is not a simple material switch. Lenses are high precision, medical-grade products worn every day and trusted with people’s eyesight. That means performance, safety, durability, and quality are non negotiable. We are therefore taking a science driven approach: exploring recycled material pathways only where they meet the same rigorous standards as conventional #LensMaterials. Discover how we are pioneering the industry and approaching recycled lens materials with precision, responsibility, and long-term value creation in an interview with our Head of Global Product Management and Strategic Product Marketing – Lens Category, Zander Hattingh. Check it out in the comments 👇

Having an excellent team of colleagues with deep expertise is the foundation of being a pioneer in the science of optics. We celebrate our experts through a dedicated career path: our Expert Ladder R&D and Innovation. Since 2005, it has recognized employees with outstanding expertise and provided a career path for those who want to deepen their technical excellence, drive innovation, and make an impact across teams, functions, and locations. Last week, we at ZEISS Consumer Markets celebrated 15 colleagues who were newly appointed to or promoted within our Expert Ladder. This special community now comprises 73 experts, all of whom are important pillars in our mission to protect and improve vision and #VisualHealth for consumers around the world. Their expertise goes far beyond individual knowledge. This community of experts is built on sharing insights, solving challenges together, and enabling others to succeed. In that sense, our Expert Ladder is a great example of what it means to be one global team — connecting experts across disciplines and geographies to shape the future of vision care. We are proud to have such outstanding colleagues among us and congratulate them on this well-deserved recognition. #ZEISSExpertLadder #Innovation #OneGlobalTeam

It’s never been easier to maintain clear vision. Advanced surface technology makes CleanGuard™ lenses up to 3× faster to clean and noticeably smoother when wiping. Patented anti-static layers repel dust and dirt, with 9 out of 10* users finding cleaning easier and quicker than with previous ZEISS coatings. - *According to external eyeglass wearer consumer research in Germany 2023 (n= 105) #EyeCareSolutions #ClearVision #ZEISSVision

Extended Reality marks a transformative shift for both consumers and the optical industry. As #SmartGlasses gain traction, the demand for vision correction will grow. Consumers with vision needs will want to fully engage with this emerging technology — highlighting the key role of eye care experts. These trusted specialists are key when it comes to enjoying the benefits of both our “usual” vision and the immersive experiences offered by #ExtendedReality. Their role will be pivotal in guiding consumers through the complexities of integrating #VisionCorrection with smart eyewear. At ZEISS, we understand the importance of this evolution. With us, #EyeCareProfessionals choose the right partner to navigate this exciting new landscape confidently. We are committed to supporting our partners with the tools and expertise needed in this promising world of Extended Reality (XR). #ZEISSXR #XROptics . . . 𝐍𝐨𝐭 𝐚𝐥𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐨𝐫 𝐨𝐟𝐟𝐞𝐫𝐬 𝐚𝐫𝐞 𝐚𝐩𝐩𝐫𝐨𝐯𝐞𝐝 𝐨𝐫 𝐨𝐟𝐟𝐞𝐫𝐞𝐝 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐦𝐚𝐫𝐤𝐞𝐭 𝐚𝐧𝐝 𝐚𝐩𝐩𝐫𝐨𝐯𝐞𝐝 𝐥𝐚𝐛𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧𝐬 𝐦𝐚𝐲 𝐯𝐚𝐫𝐲 𝐟𝐫𝐨𝐦 𝐨𝐧𝐞 𝐜𝐨𝐮𝐧𝐭𝐫𝐲 𝐭𝐨 𝐚𝐧𝐨𝐭𝐡𝐞𝐫.

When we think about innovation, we often focus on groundbreaking technologies and new products. But behind every trusted innovation are standards that help ensure safety, quality, and consistency. 🎯 That's why we at ZEISS Vision Care actively contribute to international standards through the participation of experts in ISO’s “Ophthalmic Optics and Instruments” subcommittee. Together with industry peers, they help shape the frameworks that guide innovation in eye care. 👓 👁️🗨️ At this year's ISO meeting, Timo Kratzer, our Head of Academic & Public Health Ecosystems, once again served as chairperson, helping to facilitate discussions and drive alignment across the industry with one simple goal: ensuring that innovation in #EyeCare goes hand in hand with safety and quality. ISO’s “SC 7 – Ophthalmic Optics and Instruments” subcommittee helps ensure that innovation in eye care is backed by safety and quality. For us, as a leader in the science of #Optics and #VisualBehavior, this is another way expertise contributes to building trust. 🤝 Because in the end, it comes down to one simple question: Can I rely on what I use every day? That's the question international recognized standards in the #OpticalIndustry help answer. Dive into the comments to see how they support safe, trusted, and innovative eye care solutions. 👇

Our eyes encounter different types of natural and artificial light every day, ranging from the sun to your screens. Without the necessary protection, some rays can be potentially harmful. Discover how ZEISS brand lenses can protect your eyes. #ZEISSVision #VisionSolutions #EyeCare #EyeCareSolutions #ImproveYourVision

Myopia, the most common refractive error globally, is a growing public health concern, especially among children and adolescents. Recognizing its long-term impact, we at ZEISS are investing science and expertise into building comprehensive solutions and services that help slow down myopia's progression. Together with leading international research institutions and experts, we strive to advance the understanding of #Myopia and its underlying mechanisms – supporting #EyeCareProfessionals with knowledge, tools, and science-driven products in the fight against the myopia pandemic. #MyopiaMovesFast #LetsMoveFaster #ZEISSMyopiaManagementCollective

Exploring the future of vision in #ExtendedReality (XR). Imagine a world where augmented, mixed, and virtual reality not only enhance experiences but redefine how we interact with our environment. At ZEISS, we are helping to bring this vision to life by integrating our #OpticalExpertise into Extended Reality (XR) technologies. With our extensive knowledge of the human eye and vision — across ZEISS Medical Technology and ZEISS Vision Care — we have built a strong foundation for understanding the complexity of human sight. As we push the boundaries of innovation, we invite you to join us in shaping the future of extended reality. If you are interested in learning more, head to our comments 👇 #ZEISSXR #XROptics . . . 𝐍𝐨𝐭 𝐚𝐥𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐨𝐫 𝐨𝐟𝐟𝐞𝐫𝐬 𝐚𝐫𝐞 𝐚𝐩𝐩𝐫𝐨𝐯𝐞𝐝 𝐨𝐫 𝐨𝐟𝐟𝐞𝐫𝐞𝐝 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐦𝐚𝐫𝐤𝐞𝐭 𝐚𝐧𝐝 𝐚𝐩𝐩𝐫𝐨𝐯𝐞𝐝 𝐥𝐚𝐛𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧𝐬 𝐦𝐚𝐲 𝐯𝐚𝐫𝐲 𝐟𝐫𝐨𝐦 𝐨𝐧𝐞 𝐜𝐨𝐮𝐧𝐭𝐫𝐲 𝐭𝐨 𝐚𝐧𝐨𝐭𝐡𝐞𝐫.

More than 2.2 billion people worldwide experience vision impairment* — and millions still suffer from preventable vision loss that could be addressed with the right optical solutions. At ZEISS Vision Care, we aim to help unlock the full potential of #ExtendedReality (XR) — immersive technologies such as Virtual Reality, Augmented Reality, and Mixed Reality, designed to make digital experiences feel like they are happening all around you. Integrating our high‑quality #OpticalSolutions into XR devices is essential to enhance vision correction, enable seamless user experiences, and ensure inclusivity—now more than ever. Because innovation should be accessible for everyone's #VisualHealth. Dive into the comments to discover how we can unlock XR’s full potential. 👇 #ZEISSXR #XROptics . . . 𝐍𝐨𝐭 𝐚𝐥𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐨𝐫 𝐨𝐟𝐟𝐞𝐫𝐬 𝐚𝐫𝐞 𝐚𝐩𝐩𝐫𝐨𝐯𝐞𝐝 𝐨𝐫 𝐨𝐟𝐟𝐞𝐫𝐞𝐝 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐦𝐚𝐫𝐤𝐞𝐭 𝐚𝐧𝐝 𝐚𝐩𝐩𝐫𝐨𝐯𝐞𝐝 𝐥𝐚𝐛𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧𝐬 𝐦𝐚𝐲 𝐯𝐚𝐫𝐲 𝐟𝐫𝐨𝐦 𝐨𝐧𝐞 𝐜𝐨𝐮𝐧𝐭𝐫𝐲 𝐭𝐨 𝐚𝐧𝐨𝐭𝐡𝐞𝐫. *World Health Organization assessment of visual impairment worldwide.