Thank you Cushing & Co for your partnership in helping Xttrium Laboratories, Inc. with our rebranding efforts in making our new logo, mission statement and guiding principles a reality in our workspaces where our team makes protecting patients a reality. Our Solutions Protect Patients!
A rebrand doesn't fully exist until it lives in the space. When Xttrium Laboratories, Inc. undertook a full rebrand, we partnered with their team to build the new identity into the fabric of their space. Not as decoration, but as a coherent environmental experience. Value walls, a brand story installation that deconstructs the meaning behind the Xttrium Shield, dimensional messaging that reminds people walking the halls exactly why their work matters. Just a few of the elements at play here. This is what we mean when we talk about environmental branding. The goal isn't to apply a logo to surfaces. It's to make a company's identity something you can feel when you walk in the door. Congratulations to the Xttrium Laboratories team on this new chapter.