Circana

San Francisco, we're coming your way! 🌉 We're excited to join Startup CPG's Founders & Funders Roadshow on August 17 as the official syndicated data partner. Come talk to us about the category trends shaping your brand, the key metrics that can strengthen your growth story, and how Liquid Data Go from Circana can help you move faster with confidence. See you there!

Snacking behaviors are shifting as the traditional three-meal day gives way to more frequent eating occasions. 🛒🍎 Today, 55% of Americans ages 18 to 44 snack three or more times a day. More frequent snacking has not lowered consumer expectations, it has raised them. The same shopper who prioritizes protein and functional benefits in the morning will reach for indulgent options by evening, and each snack represents a distinct opportunity to meet a different consumer need. Watch our latest webinar on demand now: https://bit.ly/4bDQFZn #SnackingTrends #CPGInsights #FoodInnovation #ConsumerTrends

Back-to-school season is all about setting students up for success, and our employees stepped up in a big way. ✏️ Through a partnership between our Circana Community and VIBE business resource groups, colleagues around the world came together to give back through donations, backpack assembly events, and volunteer opportunities. Some highlights include: 📚 950+ school supply donations across New York, Chicago, Rogers (AR), and Shanghai. 🤝 175+ employees participated in backpack assembly events and team-building activities. 🎒 86,000 backpacks packed by Circana volunteers at Cradles to Crayons events in Chicago and Boston, with Philadelphia joining the effort later this month. At Circana, giving back is powered by our people. Thank you to everyone who donated, volunteered, and made this initiative possible. #WeAreCircana #UnstoppableTogether

Pickleball is a smash hit! 🏓 With the growth seen in pickleball equipment, accounting to over $455M in paddle and ball sales, there's never been a better time to get in the game. #NationalPickleballDay #Pickleball #RetailInsights

What's next for technology, retail, and consumer behavior? This week's headlines explored the trends reshaping how people shop, what they value, and where future growth is expected to come from. Here's what Circana was tracking: 💻 Future of Consumer Technology: This week, we released our latest Future of Technology forecast, projecting growth in 2026 as demand shifts toward premium products. While replacement cycles remain measured, innovation and higher-value purchases are expected to drive the category forward. Explore the outlook: https://bit.ly/3ROtVPL 📈 Future of B2B Technology: Our latest Future of B2B Technology insights show revenue grew 10% in the first half of 2026, with growth expected to moderate in the second half. As businesses continue investing in AI, cloud infrastructure, and security, technology spending remains resilient despite a more cautious economic environment. Read the full forecast: https://bit.ly/4wH7bAf 🛍️ The Future of Commerce: In The Drum, Circana's Cara Pratt and Lindsay Pullins discussed how AI, social commerce, and agentic shopping are compressing the path to purchase. As shopping journeys become increasingly automated, brands that continuously test and adapt will be best positioned to stay visible and relevant. Watch the conversation: https://bit.ly/4wP3iJI 🧋 Global Flavors Gain Ground: In Bloomberg, David Portalatin shared perspective on the growing popularity of Chinese tea chains entering the U.S. market. Learn how consumers continue to embrace globally inspired flavors and beverage experiences, creating new opportunities for foodservice innovation: https://bloom.bg/4wiFDQT 🥛 Dairy's Comeback: Melissa Altobelli was also quoted in Bloomberg, explaining why traditional dairy milk is regaining ground as plant-based alternatives slow. Explore how shifting nutrition priorities, taste preferences, and value perceptions are helping reshape the category: https://bloom.bg/4z4PU5K 👞 A Classic Returns: In WWD, Beth Goldstein discussed the resurgence of loafers and other timeless footwear styles. As consumers continue investing in versatile wardrobe staples, classic silhouettes are finding new relevance across generations. Read more: https://bit.ly/4c5VDye The strongest trends often start as small shifts in consumer behavior before reshaping entire categories. We'll be back next week with more insights, data, and expert perspectives on what's driving the marketplace! #WeAreCircana #ConsumerTrends #RetailInsights #ConsumerInsights

The latest U.S. CPG Demand Signals are in, and early signs of relief don't tell the full story. Circana's data reveals a market under continued pressure, even as surface-level indicators suggested otherwise. Consumer confidence ticked up. Inflation eased. Gas prices dipped, briefly. Yet U.S. shoppers are still spending with discipline, and the data confirms it. In our Period Seven readout (week ending July 12–20, 2026), Sally Lyons Wyatt, EVP and Chief Advisor of Consumer Goods and Food Service, breaks down what's driving continued caution at the shelf: 📉 Retail food and beverage volume down 0.6% 📦 Non-food CPG units down 2.6% 📊 Inflation moderating but present: food and beverage at 2.6%, non-food at 4.7% The takeaway: consumers are making fewer, more intentional purchases, and value creation is now the deciding factor. For CPG leaders, the question isn't whether shoppers will keep spending. It's whether your products still earn the trip. Watch Sally's full readout to move from signals to strategies. #CPG #ConsumerGoods #RetailStrategy

A bestseller list worth bookmarking. 📚✨ From page-turning fiction to breakout hits, Circana BookScan data reveals the books capturing readers’ attention in 2026. #BookIndustry #SummerReads #BookTrends #NationalBookLoversDay

New products aren't just filling shelves. They're fueling growth. According to Circana's latest New Product Pacesetters analysis, the top 200 new products contributed 21% of dollar growth to total store sales in 2025, reinforcing the critical role innovation plays in driving demand. Swipe through for a few key insights on how new products are reshaping CPG growth and why understanding market shifts early matters more than ever. Learn how Complete Market can help you decode market signals, uncover opportunities, guide innovation, and drive growth: https://bit.ly/3TAtiK6 #NewProductPacesetters #CPG #CPGInsights #CPGGrowth

For emerging brands, sales rate arguably matters more than total sales figures. It’s one of the clearest ways to demonstrate performance within a category. This is the metric that can convince retailers to keep a product on the shelf, expand to more stores, or take a chance on a new item. Learn more about how to use determine and interpret your sales rate: https://bit.ly/4pXxM9H #RetailInsights #CPG #BusinessGrowth #CPGGrowth

Not all “underperforming” brands deserve to be cut. When a growing ice cream brand faced delisting, the story looked simple: low share and slower growth made for an easy decision. 🍨 But the data told a different story. By connecting POS and loyalty insights, Circana helped the brand uncover insights that reversed a retailer’s decision to delist. The result? $800K in revenue protected. Read the full case study: https://hubs.ly/Q04pLQbh0 #RetailInsights #ConsumerInsights #CaseStudy #IceCream