The creator economy is entering its ownership era. The biggest creators aren't asking "how do I land a brand deal?" anymore. They're asking "how do I build something that lasts?" From entertainment studios to consumer brands, creators are becoming founders…and running their businesses like it. We put together a SXSW panel on exactly this shift, with The Washington Post's Dylan Wells, and we'd love your vote to help make it happen! You do need to make an account, but it's free and fast… You can vote until August 23: https://lnkd.in/e8gxcZzf
About us
Expanding how people get informed, one authentic voice at a time. Outside The Post newsroom, focused on the creator economy and content partnerships.
- Website
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https://wpcreator.washingtonpost.com/
External link for Washington Post Creator
- Industry
- Technology, Information and Media
- Company size
- 1,001-5,000 employees
- Type
- Privately Held
Updates
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How does B2B corporate marketing prepare you to run a multi-platform media business? In the latest Creator Q+A, Dylan Wells sits down with Caitlyn Kumi, founder of Miss EmpowHer and ex-Google marketer. Caitlyn details how she used her corporate experience to build executive presence, secure high-value brand partnerships, and drive monetization on LinkedIn. "I have about 10% of my audience that works in the marketing industry — that is very beneficial to a brand that wants to reach decision makers." — Caitlyn Kumi Read the conversation: https://lnkd.in/ezR3nWwp
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"If you are capable of making it to the very, very top of let's say YouTube, you probably can make more money doing something else." 💬 In a new interview with Dylan Wells, "Career Ladder" host Max Klymenko unpacks the stark economic realities facing today's digital creators. Beyond income distribution, Klymenko discusses what he's hearing on his global tour: from young professionals worried about AI replacing legal and engineering jobs to the global pressure on Gen Z to become entrepreneurs. Read the full piece here: https://lnkd.in/ek58urwx
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"Overnight success" in the creator economy often takes years of quiet consistency. For Kate Bartlett, it took five years of daily posting before gaining traction. Today, managing 1.6M followers and major partnerships with brands like Chanel, Dior, and Louis Vuitton, Kate is taking a corporate approach to her business—backed by a newly minted MBA from NYU. In a new interview with Dylan Wells, Kate breaks down: • Why luxury brands prioritize brand image over impression vanity metrics • How maintaining a strictly positive, brand-safe tone drives long-term ROI • How her business degree is helping her scale creator revenue streams Read the full report: https://lnkd.in/effCYrbq
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"When you are a creator, people's opinions of you are literally your business." 💬 Brandon Edelman, or Bran Flakezz, went from working in corporate at Anthropologie to building a massive full-time platform, but he isn't holding back on the reality of managing an audience. From organizing "Bran" trips to pay transparency, Edelman breaks down how he built a career on community, oversharing, and business strategy. 🔗 Read the full piece by Dylan Wells in the link in bio!
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For Brandon Edelman, known by his handle Bran Flakezz, community is always top of mind. The creator, who grew his platform from documenting “gay chaos” into more than 1.4 million followers on TikTok alone, broke down how he thinks about audience in an interview at Cannes Lions with The Washington Post. Watch the interview here: https://lnkd.in/eRhhy3xj
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Washington Post Creator reposted this
There's no hotter topic among creators than AI and its impact on their audience, business and lives. I sat down recently with Mary Ellen Coeoe, YouTube's chief business officer, to understand how the platform is tackling AI slop — from enforcing content guidelines to requiring disclosures. “One of the things that's tricky is your interpretation of slop and my interpretation of slop,” she said. Watch more of our interview with Washington Post Creator at Washington Post Studio at Cannes.
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Brigette Pheloung and Danielle Pheloung don’t mind if skeptics think Phe Phe is “just another influencer brand” — instead, they look to other creator-led brands like Parke, Dairy Boy and Daily Drills for inspiration. I interviewed the sisters during Cannes Lions about their creator-turned-founder journey, the challenges they’ve faced navigating production, comparing pay rates as twins and how they’re integrating the brand into major life moments (like a much anticipated wedding). https://lnkd.in/erHc5Dck
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Washington Post Creator reposted this
How should leaders show up on social media and create content that is truly authentic? It's maybe easier than it looks. I asked LinkedIn's Editor-in-Chief and VP of Content Daniel Roth his advice when we sat down at Cannes Lions International Festival of Creativity recently. His advice: "You got to know who you are first." And "Take lots of swings." In other words, try stuff. Not all of it will work. He pointed to Blackstone's chief operating officer Jon Gray and his running videos as someone who's doing it right. Watch our full interview --> Link in comments.
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In this week's World Cup themed newsletter: ⚽ Creators Wisdom Kaye, B Lou and ZIAS and Angela Courtin at the inaugural YouTube FIFA Creator Cup, an exhibition game headlined by IShowSpeed 🥅 A Q+A with one of TikTok's World Cup Creator Correspondents, Simone Scott. (According to the platform, the official @fifaworldcup account has received 15B+ views and 20M+ followers since the tournament began.) 🏟️ Afke Van de Klashorst, Claudia Tezcan and Javier T. break down Unilever’s work with 50,000 creators around the tournament. https://lnkd.in/gTfK2EP7
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