VIO Med Spa

We made the Inc. 5000 list! That kind of recognition doesn't happen by accident, and honestly, it's a moment we're proud to sit with. It reflects six months of deliberate work: 15 new franchise owners joining VIO across markets like Atlanta, Chicago, Dallas, and Charleston, the strongest first-half growth the brand has seen since we started franchising. But the number only tells part of the story. Here's what we built underneath it: 💎 ClubVIO, our new membership model, launched this year, giving guests a more flexible way to build an ongoing relationship with their care. 🏗️ A next-generation store design, lowering the investment it takes for new owners to open their doors. 💻 A brand new website and booking experience, built to make discovering and booking care with VIO simpler than ever. 🩺 A new Injector Advisory Council, putting clinical leaders directly in the room shaping training and protocol across our network. This comes on the heels of our third consecutive year as the No. 1 med spa franchise in Entrepreneur's Franchise 500. We're building something meant to last. Grateful to every owner, provider, and team member who made this year what it's been. #Inc5000 #VIOMedSpa #FranchiseGrowth https://lnkd.in/gNYqpT_S

✨ VIO Employee Spotlight: Kyle Dyer, Director of Franchise Development Kyle is often the first person a future VIO owner ever talks to. We wanted to know what he sees on the other side of those conversations. 🎯 What drew you to franchise development, and what makes VIO the kind of brand you want to help scale? "What drew me to VIO specifically is the math of the category. Med spas are growing fast, but the industry is still wildly fragmented: 90% of brands operate three or fewer locations, and 81% are a single unit. That's a market of mom-and-pops waiting for a real, nationally recognized brand to emerge. But what actually made me join was the people. Leadership's first priority, every time, is franchisee success. Every decision gets run through how it affects our franchisees, not how it looks." 💰 When a prospective franchisee is deciding whether to invest, what do you wish they asked more often? "Everyone asks what it costs to open and how much they can make. Fair questions. What I wish people asked more about is the support system behind them. This business is hard even with a franchisor that's opened 65 locations backing you. Going in alone leaves a lot more room for costly mistakes. The support we give our franchisees is genuinely best in class, and it's a head start most people underweight." 🚀 Walk us through a moment that reminded you why this work matters. "When I started, we ran a Discovery Day with one candidate in the room. This month, we'll have 14. That jump isn't about me, it's a direct reflection of the team we've built over the last 12 to 18 months. Watching a room go from one chair to fourteen is the clearest evidence I've seen that we're building something people want to be part of." 🤔 What's a common misconception about opening a med spa franchise? "'Semi-absentee' gets thrown around a lot, and for a single-unit owner, it's simply a fallacy. You can't hire a manager and expect them to care about your business the way you do. You need to be in it, hands-on, day to day, for at least the first six to twelve months to build the culture and performance standard your team will carry forward. Only then can you start to think about scaling." 🍳 Outside of work, anything that would surprise the people you work with? "I stay active: the gym, running, and if the weather's good, you'll find me on a golf course or in the mountains. At home, I've got a wife and a golden retriever puppy keeping me busy. As for a surprise, I'm a pretty decent cook. My mom is a chef who trained in Paris, and it clearly rubbed off."

The best strategy in the world doesn’t scale without the right people behind it. Grateful to have Ryan Rose sharing the frameworks that built VIO Med Spa on the Innergize 2026 stage this September. If you’re building something meant to last, this is the session to catch. 📍 September 20–22, Hyatt Regency Seattle. And a little something from us: head to @viomedspa on Instagram for your chance to win a golden ticket to Innergize 2026 — free conference pass and hotel accommodations included. Details on our page. #Innergize2026 #VIOMedSpa #MedSpa

At VIO, we've brought marketing, operations, and systems together into a single revenue organization, built around one client journey. Today we're recognizing three leaders who make that work. Hailey Barrios steps into the role of Director, Field Performance. She oversees daily operations and strategy across our franchise system, holds the relationships with our multi-unit operators, and leads our Field Performance Coaches. Talia Valline steps into the role of Director, Revenue Operations & Strategy. She continues to lead our systems while driving the strategy behind sales, retention, and our national campaigns. Jillian Bowles has been elevated to Sr. Franchise Performance Coach. She continues to own her portfolio of locations while shaping how we train and support the entire field. Congratulations to Hailey, Talia, and Jillian! The strength of VIO is the people who build it and are obsessed about our client journey and franchisee success. #VIO #MedSpa #Franchise #LeadershipDevelopment #EmployeeRecognition

Aesthetics curated for you. And now, a space curated to match. We've unveiled our next-generation store concept: the most significant evolution of the VIO environment since we began. It debuted first in Zionsville, Indiana, and it becomes the new standard for locations nationwide. The design moves away from the cold, clinical feel people expect from a medical spa toward something warmer: natural materials, layered lighting, textured finishes, a custom architectural feature wall. An environment inspired by boutique hotels and luxury wellness, built around the clinical work that happens inside it. "This new concept reflects the quality of care, clinical expertise, and personalized experience that define our brand," said Ryan Rose, CEO of VIO Med Spa. It was built with our franchise owners in mind, too: a smaller, more flexible footprint, lower occupancy costs, and a smarter development model designed to scale. As a brand, we are very excited for this next generation and our continued evolution to better serve our franchisees and our clients. https://lnkd.in/gMTA3JRp

VIO Days are back — and this year, they're bigger. For the first time ever, our most anticipated event of the year is expanding to four full days: July 7–10. That means more time for our guests to invest in the results they've been planning for, with exclusive pricing on many of the treatments they ask for most: → $500 off wrinkle relaxer packages → 30% off select injectable, dermal filler, and skin & body treatment packages Every VIO Days offer was shaped by real guest feedback from previous events — so this year's packages reflect what people actually value, with the flexibility to redeem within 365 days and plan care throughout the year. As our CEO Ryan Rose put it: "by expanding to four days and building packages around guest demand, we're making personalized, provider-led aesthetic care easier to access than ever." Because at VIO, every treatment starts with a consultation and a plan built around you — not a single appointment. Find your local VIO Days offers at viomedspa.com. Available at participating locations July 7–10. #VIOMedSpa #VIODays #MedSpa #Aesthetics #SkinHealth https://lnkd.in/gR92DqUQ

Building a category takes more than ambition. It takes the operational discipline to deliver the experience at every door, every day. Ryan Rao joined Siddarth Shetty on Elevating Brick & Mortar to talk through how VIO is building a franchise system that protects what happens inside the room: strategy, consistency, and the systems behind aesthetic wellness done well. Linked below.

The way people invest in themselves is changing. ClubVIO is built for that. We didn't build a loyalty program. We built a membership model designed around the way aesthetic wellness actually works. Consistently, over time, with a provider who knows where you've been and where you're going. ClubVIO gives members a Personal Treasury that grows, preferred rates across the full service menu, and access to what's next at VIO before it's available to anyone else. Three tiers. One standard. And a limited Founding Member designation, just 150 per location, for the people who want to be part of building this from the beginning. The U.S. med spa market is projected to more than triple over the next decade. The clients leading that growth aren't chasing trends. They're building something. ClubVIO is the structure for that. We're proud of what we've built. And encouraged by who's already saying yes. Learn more: https://lnkd.in/gm9-36UK #VIOMedSpa #ClubVIO #AestheticWellness #MedSpa #MembershipLaunch

We’re grateful to Enterprise MedSpa Connect 2026 for the opportunity to be part of conversations that are moving our industry forward. Our SVP of Operations, Anthony K., shared insights during “Accepting vs. Leveraging: Avoiding the Biggest Mistake Enterprise MedSpas Make with Patient Financing,” while our Chief Development Officer, Ryan Rao, joined the discussion for “The Expansion Plot: Strategic Moves for Multi-State Success.” It was an honor to contribute to these conversations, learn from fellow leaders, and help shape what’s next for our industry.