VideoAmp

Agentic AI is only as powerful as the data and business context behind it.  At VideoAmp, we believe trusted AI for enterprise decision-making has to be grounded in consistent definitions, governed metrics, and real operational context – especially when the outputs inform planning and measurement for the world’s largest advertisers. That’s the approach behind our AI-Powered Reporting capabilities: helping customers access faster, more actionable insights using the same metrics and definitions they already rely on in their day-to-day workflows. Our friends at Credible are helping support that foundation by enabling a governed semantic layer that brings greater consistency, defensibility, and confidence to AI-generated insights. As Peter Nummerdor, our SVP of Product, shared in Credible’s announcement: “Our planning and measurement drives decisions by some of the largest companies in the advertising industry, so every insight our AI gives has to be consistent, defensible and grounded in fact.” Learn more about VideoAmp's AI-Powered Reporting and measurement capabilities here: https://lnkd.in/gz7et2At And you can read more on Credible’s latest news at the link in the comments ⬇️

Webinar alert 📢 We’re excited to be a part of the VAB's upcoming webinar: 'TV Measurement, Simplified' On Tues, Sept 1, join VideoAmp’s Gina Ive, PurpleLab's Wesley Holland, and the VAB's Reed Kiely for a conversation on bringing audience targeting and measurement together, simplifying activation and reporting, and turning campaign data into decisions you can actually act on. Save your spot 📅: https://lnkd.in/eRD5DAKs

Viewership data + search behavior = a clearer read on intent! Our own Gina Ive sat down with Britt Augenfeld in Cannes for Verve For Advertisers' "Cantina Conversations." Check it out below 📹 ⬇️

"The metric ecosystem has been broken for decades." Our CRO Bryan Goski doesn't mince words in his latest interview with TheWrap, and neither does our approach to fixing it 🔨 That's exactly why we teamed up with MediaRadar, Inc.. By bringing together VideoAmp's audience measurement with MediaRadar's advertising intelligence, we're giving clients a unified view of audience insights, competitive intelligence, and campaign performance all in one place. As Bryan explains, the future of measurement isn't about bigger panels, it's about delivering a more complete, cross-platform view that helps the industry better value content, advertising, and outcomes. Read more: https://lnkd.in/gccKHnMX

The math doesn't add up. That was one of the very honest sentiments at this year's Beet.TV's Beet Retreat, where Meg Taylor, Sarah Murphy, Joe McCandless, and Jillian Lusk spent three days with 120 media executives putting it all under a microscope (while having some fun in the Berkshires, too). 5 Takeaways from Meg Taylor 💡 1) The Outcome Economy - Add up what every platform claims credit for and you get roughly 180% of actual sales. That's not real measurement. That's fiction. 2) Agentic AI - Most "agents" are still just automation wearing a new name. The teams pulling ahead are testing small, proving it works, then scaling. 3) Identity & Data - Under 30% of the open internet still carries a user ID. Everyone's bidding on the same shrinking pool. 4) Commerce Media - With 300+ retail networks live, the winners are the ones connecting data to action, not just collecting it. 5) The New Discovery Engine - Creators are becoming the new product lab. One brand found a whole new audience from a single unscripted video. What's your team's biggest blind spot right now? 👀

Reach used to be enough to justify a football sponsorship. Not anymore. 🏈 In EMARKETER's new piece on the National Football League (NFL)'s global expansion, VideoAmp's Aaron Lilly shares why streaming is pushing advertisers to tie their NFL spend to actual results instead of eyeballs. With nine international games this season and viewership scattered across more apps and networks than ever, measurement can't be an afterthought. Check out the full article: https://lnkd.in/gyFYJ_Tm What's your read on where NFL measurement goes from here? 📊

Big thank you to James Bruce for helping our Revenue team lean into growth, vulnerability, and real change! Thanks for being a part of our journey 👏

MediaRadar, Inc. and VideoAmp just made this official 🤝 MediaRadar is integrating VideoAmp's TV ratings straight into its ad intelligence platform. Joint customers will get spot-level commercial viewership tied to actual ad occurrence and spend, delivering a more complete view of advertising value, audience reach and competitive performance. "MediaRadar is one of the most widely used intelligence resources in advertising, it’s the platform the industry turns to when it needs to understand what's happening in-market. Being selected as a foundational data source for their TV measurement capability is an honor,” says our CRO Bryan Goski. Get the full download on how the industry’s most trusted intelligence platform is putting VideoAmp data to work  👇   https://lnkd.in/gdkexteu

Forbes dug deep with our CEO, Tony Fagan, about the supply problem eating into streaming pricing, and why AI is finally making outcome-based buying executable instead of theoretical. When buyers and sellers work from a common source of truth, the debate over premium pricing ends. Performance answers it 👊 Read the full story: https://lnkd.in/gKiTkNk2

On this episode of #CTOConfessions with TC Gill, our own Dustin Jackson shares his perspective on ad tech disruption, smarter measurement, and why the future of leadership is deeply people-centered. From AI’s real role in accelerating teams to the shift toward outcome-based advertising, this conversation is packed with sharp insights on what it takes to build, adapt, and lead through change. 🎙️ Tune in for a candid convo on tech, leadership, and the evolving future of advertising: https://lnkd.in/gJtR7gSp