Tubi

"Nice reach numbers – but did it move the needle?" We can answer that. New benchmarks show how Tubi drives impact across the funnel, across industries: 🛍️ 26% lift in store visits for QSR brands per InMarket 🚗 25% lift in vehicle purchases per Polk/S&P Global Mobility 📈 Nearly 4:1 ROAS for CPG brands per Kochava. The takeaway: streaming isn't an awareness-only play anymore. It's full-funnel – and we've got the receipts. See Tubi's VP of Ads Measurement Cierra Prince break it down in Marketing Dive: https://lnkd.in/g-PGSvuy

We are excited to announce that Tubi's Creatorverse is now available on Amazon Fire TV. This collaboration will showcase our creator titles prominently across the platform and in a dedicated Creatorverse hub, allowing digital-native talent to connect with one of streaming's largest audiences while driving viewers into the Tubi app. Additionally, Amazon DSP customers will now have priority access to our creator inventory. This offers brands a new opportunity to engage with the internet's most passionate fandoms, underscoring that creator-led content is indeed premium. For our creators, this partnership means increased exposure to wider audiences and enhanced monetization opportunities. It represents another step in building a bridge to Hollywood, where creators' work can coexist with major Hollywood titles, all while preserving the authenticity, ownership, and creative control that initially cultivated their fandoms.

And that's a wrap on the 2026 Cannes Lions International Festival of Creativity! We brought Club La Croisette to Cabana Row with the conversations shaping the industry right now: earning Gen Z fandom, what the new creator economy really looks like, and how brands stay culturally relevant without forcing it. Thank you to all of the panelists, partners and players who packed the Tubi Cabana and made it the place to be on the Croisette 🌴 🪩 🥂

Advertising on streaming can drive real restaurant visits – the data proves it. InMarket's Paul Emdin analyzed Tubi QSR campaigns and found that Tubi is the top-performing streamer in the category: delivering a 37.7% sales lift and 27.5% visit lift vs. other streaming environments. Check out the full story in QSR Magazine below 👇 https://lnkd.in/gByG2RPB

The dinner-and-a-movie ritual didn't disappear. It moved to the couch. 84% of Americans say dining out is too expensive, but 73% have ordered food directly because of a streaming ad. QSR brands advertising on Tubi saw a 27.5% visitation lift and 37.7% sales lift. The dining occasion is still there — and the data shows where it went. We broke it down with Restaurant Dive and InMarket's Paul Emdin. Check out the full story below ↓ https://lnkd.in/g9YqQSAe

They build, create, scale…and so much more. Here’s who’s moving Tubi forward. 💫 Our See You in There employee spotlight series celebrates some of our amazing talent behind the scenes. This month, meet Alex M., Senior Data Scientist on our Data Science & Analytics team. Learn more about Alex and her career journey below! #TeamTubi

🛒 83% of free streaming viewers add products to their grocery list based on what they saw during ad breaks. Beverages, snacks, sweet treats 🍫 — the couch is closer to the store shelf than most CPG media plans account for. We broke down the data in our latest piece with Food Dive. Check it out below: https://lnkd.in/ehx528An

T-minus 7 days until Cannes, and the Tubi Cabana lineup is STACKED. Take a look below. Headed to the Croisette? Register to save your spot 👇👇👇 https://lnkd.in/gxjUpuDe

The FIFA World Cup kicks off today, and while ticket prices are insane, Tubi is streaming opening matches for free! We are bringing access and ease to the World Cup with simulcasts of Mexico vs South Africa and USA vs Paraguay, free in 4K. We’re also streaming the Mexico City and Los Angeles opening ceremonies featuring performances by Shakira, J Balvin, Katy Perry, Future and more. After the live events fans can immerse themselves in our hub with thousands of hours of World Cup content, from original series following the players to creators providing commentary and coverage, to recaps, highlights and a 24/7 feed as the tournament progresses. Cheers to the teams competing, and above all, cheers to the fans ⚽️💜

Side effects of running ads on Tubi may include: 26% lift in sales, 23% lift in foot traffic, and elevated CMO satisfaction. Click below to see if Tubi Ads are right for you. https://lnkd.in/gMKbBjaW