Triple Whale

A good reminder that your "good enough" signal strategy has a shrinking shelf life. 👇 🎤 Reggie Panaligan of Google

We’re leaking 3 of the most powerful ways to automate your media buying 👇 We see your Google Sheet and raise you... 1. Building a report from scratch: Tell Moby what you want. (A weekly leadership brief, key metrics, visual, something your team can get through in 10 minutes) Moby builds it, on-brand, with the action items and recommendations already in there. You're not starting from a blank slide. 2. Bring it into Slack: Connect Moby to Slack and your reports land where your team already is. Set it up once and it delivers automatically every time the report runs. You can also just chat with Moby in Slack directly. Ask it something like "what were my top selling products last 7 days" and get the answer without opening Triple Whale. Ask it to turn that into a recurring automation and it will, right there in the thread. 3. Recreate a report you already have: If you've got an old report you rebuild by hand every month, upload it and tell Moby to turn it into an automation with the same structure and data. What used to take you hours now takes minutes, and you can go back and forth with Moby until it's right. Learn more about how Moby can automate media buying and sign up for a weekly live session, running every Wednesday in August: https://lnkd.in/e--nxJqa

If you’re slacking on your signal, that incredible new hook for your latest creative is about as useful as a screen door on a submarine. This is Alex Stark, Co-founder & CMO Ogee at The Whalies dropping facts 🎤 🫳

Most businesses are still feeding today's AI-driven systems the same signal setup they had 5 years ago and then are perplexed why their performance has plateaued. Here is Reggie Panaligan from Google's take on why the "fuel" matters more than ever 👇 Vroom, vroom 🚗

Day 1 of turning our customer testimonials into hakius: Lost her data guy, gained a whale who never sleeps. Ask, and Moby acts. 🎤 Melissa Dusendang, MSM on the DTC Pod

We put 15K on the table and gave 42 Triple Whale employees across Customer Success, Support, Solutions, and Implementation six weeks to build something real with Moby 2. Welcome to Moby Tank 🐳 We’re not talking about a slide deck, or a “that’d be sweet” concept. We wanted them to build out real, working tools that either make life easier for our customers or make our own team faster. Seven finalists made it to the live pitch in New York. Six presented in person One sent in a recorded pitch (hustle is hustle, baby). The team voted and these three builds took home the prize money 👇 🥇 Ceegan Flood: Built Orchestrate, a command center that pulls calendar, email, Slack, HubSpot, and Jira into one place and preps CSMs before every meeting 🥈 Felisberto Goenha: Built a tool that blends attribution models into one custom view so brands stop arguing about whose numbers are right 🥉 Miles Kerr-Jarrett: Built a handoff tool that keeps context intact when a customer moves to a new CSM For that reason, we're IN. Congrats to everyone who participated! Season two rumors already circulating the office. 👀

"Best first-click ROAS I've seen from a Meta campaign in a long time." That's Alex Stark, on what happened when he started passing Triple Whale's first-click attribution data directly back into Meta. No more optimizing for the easiest purchase. He’s getting Meta optimizing for the metric that actually matters to his brand. From there, Ogee's new customer numbers their new customer numbers changed almost immediately 👀

The bigger the brand, the more likely they are to run Triple Whale. 💪 Wayflyer analyzed the tech stacks of 10,000+ ecommerce brands. Here's how Triple Whale measures up in adoption by brand size: Under $5M: 14.6% $1M–$5M: 28.8% $5M+: 41.8% Check out the full list here. https://lnkd.in/ghBw7TG6

We’ve been cookin’ 👏 🐳 Swipe to see what's new in Triple Whale this month 👀 Landing pages built for your ads, YouTube finally gets its own moment, and stronger signals for ChatGPT Ads, Realize + Reddit 💪 Tadaaaaaaaa ✨Please like this, our engineers are exhausted.