tms

What can a sports memoir teach us about business leadership and life? 📚 Mark Watson, Chief Client Officer, McDonald’s Marketing at tms, is featured in CIM | The Chartered Institute of Marketing's latest article which rounds up must-reads for marketers this summer. His recommendation, "Wins, Losses and Lessons", by Lou Holtz explores the clarity of purpose, the relationship between ability, motivation, and attitude, and having the courage to do what’s right – even when it’s inconvenient. Discover more recommendations by reading the full article: https://bit.ly/45oLCsh

This summer, our London and Chicago offices welcomed the 2026 tms intern class.💫 Across both programs, interns gained hands-on experience through real project work, mentoring, and collaboration with teams spanning strategy, creative, client services, product development, sourcing, and more. Our London program was delivered in partnership with The Brokerage and Good Nugget, helping expand access to careers for talent from underrepresented and nontraditional backgrounds. As our Chicago program comes to a close and our London interns nears its end, we’re proud of everything they’ve contributed and are excited to see where their experiences take them next. Read more about the programs: https://bit.ly/4xxkmDQ

Social isolation is an epidemic, with 67% of Gen Z saying they feel lonely at least once a week. As social platforms deliver too much media and not enough social, consumers are looking for more meaningful opportunities to connect in real life. Empathetic brands are responding by creating accessible shared experiences that make it easier for people to meet and feel part of something. Swipe through our cultural trend report Chapter five to explore how brands can combat loneliness.

Harley-Davidson Motor Company's Global Director of Consumer and Partnership Marketing, Justin Bailey, is the latest guest to join us on Expert Voices – our series spotlighting industry leaders. Hosted by tms’ Director of Strategy and Engagement, Korey Daunhauer, this episode focuses on how brands can harness the power of brand legacy, customer experiences, partnerships, and promotional product to build lasting loyalty. We’d love to hear – how does your brand use merchandise or experiences to build deeper connections?

For LBB (Little Black Book)’s latest article, Junaid Ali, Operations Design and Enablement Director at tms, joins other technology leaders to share what’s capturing their attention in 2026. 💭 “At tms, that thinking is reflected in the evolution of our internal tech function into the operational design enablement team, a shift that signals a broader mindset change. The goal is to empower individual contributors with tools and systems they can apply in meaningful, practical ways to their daily work, rather than focusing on any single platform.” Read Junaid’s full insights on LBB: https://bit.ly/3RpnhPS

Gamification is a marketing superpower – when it’s done well. 🎮 The key is understanding consumer psychology, so brands can apply gamified experiences strategically across the customer journey to increase conversion, strengthen loyalty, and improve customer retention. Drawing on tms' proprietary research, “The Gamified Customer Journey,” which surveyed 1,200 consumers across the US and UK, we explore how brands can strategically leverage gamification – from attracting new audiences and driving first purchases to strengthening loyalty and re-engaging lapsed customers. Explore how your brand can tap into the power of gamification: https://bit.ly/4hdHEd8

tms’ Chapter is an ongoing trend series capturing the cultural “now.” Each edition explores an emerging shift in consumer behavior, uncovering how brands can respond in relevant and meaningful ways.💡 In our latest installment, Chapter five: togetherness 2.0, we explore how brands can nurture human connection and create a stronger sense of community. As people look for more meaningful ways to connect beyond their screens, community is becoming an important part of the customer experience – from reimagined book clubs and supper clubs to next generation fandom spaces. Discover how your brand can cultivate community by reading the full report: https://bit.ly/3TTirLk

For the latest episode of our Expert Voices series, we sat down with Justin Bailey, Global Director of Consumer and Partnership Marketing at Harley-Davidson Motor Company. Hosted by tms’ Director of Strategy and Engagement, Korey Daunhauer, the pair discuss the power of brand legacy, community, and shared experiences to drive customer loyalty. 🎙️ “There is a unifying factor of being on two wheels and being on a Harley Davidson…it’s that unspoken bond and connection that is really unique in the world, these days particularly – I think in times where so many things are conspiring to pull people apart, there is this shared sense of community and connection that draws Harley Davidson riders and fans of the brand in,” Justin stated. Watch the full interview to learn how your brand can build a loyal customer base: https://lnkd.in/ejQQhv73

From the floral-inspired SL72 relaunch and the F50 "Survival of the Fastest" experience ahead of the Euros, to the adiClub Days activations in New York and Mexico City, we've helped turn campaigns into memorable retail experiences that connect with consumers around the world. 🌍 Scalable retail toolkits are what turn big campaign ideas into consistent, high-impact experiences across stores, cities, and markets. 👀 See how we helped adidas bring these campaigns to life in our latest case study.

tms is excited to announce we have been recognized with multiple supplier awards from two of the world's most iconic brands. 🏆🏆 At the Starbucks Asia Pacific Supplier Summit, tms received the Starbucks Innovation Award, recognizing us as a strategic partner that helps bring new products and programs to life across the region. At Disney's annual Supplier Summit, tms was honored with the Global Supplier Excellence Award – one of the organization's highest supplier recognitions, reflecting years of partnership built on trust, collaboration, and consistent delivery. Thank you to our partners at Starbucks and Disney for the recognition, and thank you to the incredible teams across at tms whose dedication made these achievements possible. Both awards reinforce something we deeply believe: successful partnerships are built on trust, innovation, and a relentless commitment to delivering value. If you're looking for a company that can help unlock what's next for your brand, let's connect: https://lnkd.in/gnYdwBBX