The Global Entertainment Marketing Academy of Arts & Sciences

I'll leave this here just to remind you..

I am honored to have served as an Industry Peer Judge for the 2026 GEMA Awards: General Entertainment Local! 🏆 I enjoyed reviewing this year’s submissions. From bold campaigns to sharp storytelling, it was inspiring to see how local teams across the country are pushing the boundaries of creativity, craft, and culture in entertainment marketing. Evaluating these entries was a great reminder that a brilliant creative idea only truly resonates when it meets its purpose. The most compelling campaigns didn't just capture attention; they connected directly with the audience while driving real, measurable business goals for the brand. Best of luck to all the incredible nominees! I can't wait for the winners to be announced. Thank you again to The Global Entertainment Marketing Academy of Arts & Sciences for inviting me to participate! #GEMA #GEMAAwards #GEMALocal #EntertainmentMarketing #MediaAndEntertainment #LocalMarketing #ContentStrategy #CreativeStrategy

Honored to be a judge for this year's GEMA awards! The Global Entertainment Marketing Academy of Arts & Sciences

Well, this summer is going quick! Spotlight is back from a brief break to bring you TiVo's John Torrey's take on the importance of authentic discovery in the hyper-digital age. Torrey shares some of the fun things that Tivo does to entice viewers in. Besides the onslaught of pumpkin spice, perhaps the best indicator of fall is the return of the NFL. ESPN hired comedian, podcaster and football super fan Stavros Halkias to star in its everyman campaign ahead of the network's supersized NFL offerings. GEMA, via the GEMA Pathways Foundation, invites female entertainment marketers of all ranks to apply for a free registration to Los Angeles' Create & Cultivate festival -- the "world's largest festival for women in business." Applications are due August 14 and the winners will be notified on August 20. For more information, go to https://lnkd.in/gMpKZakv or email us at info@gemapathways.org. To apply, go to https://lnkd.in/ebs_TanP. And if you've got something cool to share with Spotlight, don't hesitate to reach out to us at spotlight@gema.org.

“The stakes for the industry are more concrete than viewer satisfaction. The cost of poor discovery is going to show up, sooner or later, on the balance sheet.” – John Torrey, editor, TiVo Nearly half of streaming service subscribers are willing to cancel a streaming service when they face difficulty finding content to watch, writes Tivo’s John Torrey in this week’s Spotlight by GEMA. Torrey instead considers the recommendations viewers really want when they are searching for something new: relatable, relevant and from a trusted source. https://lnkd.in/ehrcuC2Q

There are some things you say yes to because you genuinely enjoy them. Being a judge for the GEMA Awards is definitely one of them. I love sitting down and looking at the work other teams across our industry are creating. Looking at someone else’s work with a critical eye forces you to do something we don’t always have time to do in our day-to-day: think about why an idea works. And after many years working in promotions, content, and entertainment, I’ve come to really love this process because I’m not really evaluating other people’s work. I’m actually learning a lot about my own. And honestly, that’s my favorite part of being a judge. Thank you, GEMA, for inviting me back!! It’s a privilege and a lot of fun to see so much talent from across our industry💜 #GemaAwards #Gema #GemaLatinAmerica The Global Entertainment Marketing Academy of Arts & Sciences

Through GEMA EmpowerHER, an initiative of the GEMA Pathways Foundation, we're offering three sponsored registrations for women in the entertainment marketing and creative community to attend the Create & Cultivate, September 19–20 in Los Angeles. Created to connect, elevate, and support women throughout their careers, GEMA EmpowerHER opens the door to experiences that foster new perspectives, meaningful relationships, and continued growth. Whether you're looking to find your community, broaden your perspective, spark new ideas, or build meaningful relationships with women across our industry, this opportunity was created for you. Applications close this Friday, August 14, and recipients will be announced on August 20. Know someone who would value this experience? Share it with them, or apply here: https://lnkd.in/ebs_TanP #GEMAEmpowerHER #CreateAndCultivate #GEMAPathwaysFoundation

Proud to be a Peer Industry Judge for the 2026 GEMA Awards: General Entertainment North America, celebrating creativity, craft, and culture in entertainment marketing. It’s always great to see fresh, original ideas, and to help select the work that really stands out. The Global Entertainment Marketing Academy of Arts & Sciences #GEMA #GEMAAwards #GEMANorthAmerica

It was an honor to once again serve as a Peer Industry Judge for the 2026 The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) Awards for: General Entertainment North America. This year I had the opportunity to review more than 70 marketing campaigns across a wide range of categories. Confession: judging the horror film campaigns definitely tested my nerves 😂 Might not be my genre, but I have to admit, the creativity and execution behind them was incredibly impressive (and scary)! One of my favorite parts of this experience each year is stepping outside my own day-to-day work and seeing the incredible ideas being brought to life across the entertainment industry. From strategy and storytelling to bold creative execution, it's always inspiring to see the level of innovation, passion, and craft behind these campaigns - and wow some of the results speak for themselves! Grateful to GEMA for the opportunity to help recognize the amazing work happening across our industry. Best of luck to all of this year's nominees! #GEMA #GEMAAwards #GEMANorthAmerica