Tackle.io

You signed an SCA with AWS? 🎉🥳🎊 Time to celebrate!! 🎉🥳🎊 (But NOW the real work starts) A lot of folks treat an SCA like a milestone. The paperwork gets done, the announcement goes out, but then the agreement sits there... But the ISVs getting true value from their SCA treat it like an operating model with clear ownership across co-build, co-market, and co-sell. Join Reagan Koryozo from Amazon Web Services (AWS) and Liam Savage from Tackle.io on August 27th for a 45-minute webinar built for ISVs already in an SCA. What you'll walk away with: → Why co-build is the foundation of SCA success (+ how ISVs get this wrong) → How to align your co-marketing to the metrics AWS actually tracks → Where co-sell execution breaks down and how to fix it → A post-session assessment to help you know where to focus first Learn more here: https://lnkd.in/gws9YUBm

I’ll be heading to LA for AppDirect's Thrive26 event from September 29 - October 1 🌴 We’ve got a lot planned, and we’re excited to bring leaders across software, cloud, and partnerships together for a week of knowledge sharing, networking, and more. While you’re there, be sure to: → Find Tackle.io on the expo floor for demos and to chat all things marketplace → Catch John Jahnke on the main stage talking about The Future of Monetization Strategies → Join our breakout track for conversations on AI, the ecosystem, and real customer stories We'd love to have you join us LIVE at Thrive! Register today >> https://lnkd.in/ekha8AMx P.S. - wanna save some $$, send me a DM for a discount code 💰

Finance and ops teams, this one’s for you. Amazon Web Services (AWS) Marketplace recently introduced configurable net payment terms for private offers, and Tackle customers can take full advantage starting now! Before, any deal outside a buyer’s standard billing schedule meant manual invoice date adjustments after the fact, plus extra reconciliation work for finance teams. Now, negotiated payment terms can be set directly in the Tackle private offer workflow. Fewer billing workarounds. Cleaner execution. Happier finance teams.

One more reason to be in LA for AppDirect's THRIVE this fall: 🙌 Steven Bartlett is joining us as a special keynote speaker 🙌 He's an entrepreneur, investor, and host of The Diary Of A CEO, one of the most-listened-to business podcasts in the world. (and we're getting chills looking at the rest of the THRIVE speaker lineup!) Learn more about the event here: https://lnkd.in/grqNZw-X

Catalyst gets the people building and scaling partner programs in one place and lets them compare notes (instead of sitting through sales pitches). That's why Tackle.io and PartnerStack are excited to be there August 25-26 in NYC to talk with the teams thinking hard about where partnerships and Cloud GTM are heading. If you're going to be in New York, come find us! Learn more about Catalyst here: https://lnkd.in/e6JfREe5

2026 State of Cloud GTM Survey is now live!   For seven years, this research has helped us understand where Cloud GTM is actually going and the research is only as good as the data we receive from the ecosystem! This year, in addition to the core benchmarks we’ve tracked since the beginning, we’re digging into some of the most interesting topics we’re hearing about in the market today: - AI and agents in the co-sell and Cloud GTM motion - Cloud funding programs - Strategic cloud agreements - Product-led growth - Distribution beyond AWS, Microsoft, and Google Cloud - Where ISVs are building their own marketplaces and storefronts This report has become one of my favorite things we do at Tackle.io and now AppDirect because the insights come directly from the people building this market with us! If you work in alliances, partnerships, cloud, or revenue at a software company or marketplace provider, I’d love for you to add your perspective: https://lnkd.in/gJV9_c3K

For seven years now, Tackle.io's State of Cloud Marketplaces report has driven conversations, business cases, presentations and investments while helping shape a better picture of where the future is going. This year we’re covering a mix of familiar benchmarks along with some newer topics like AI and agents in the co-sell motion, PLG, cloud funding, strategic cloud agreements, and marketplace/storefront trends. To all my friends out there working in partnerships and alliances at ISVs, SDCs, MSPs or SI's, we’d love to hear from you. Click below to give us your thoughts. It only takes a few minutes. https://lnkd.in/gGXGDkMF

For years we've brought the cloud marketplace and GTM community together online through Cloud GTM XP and our webinars. This fall, we're taking it in person 🤝 Join us in Los Angeles from Sep 29 - Oct 1 for Thrive 2026, AppDirect's annual conference. We’re excited to bring the Tackle perspective into the broader AppDirect vision for helping companies become a one-stop shop to buy, sell, and grow. So whether you're scaling through marketplaces or building out your partner ecosystem, there's something for you at Thrive 2026. Learn more about the event here: https://lnkd.in/grqNZw-X Hope to see you in LA! 🌴

Before we look ahead, here's what last year's State of Cloud GTM data showed us: + Marketplace revenue is expected to jump from 20% to 32% of total revenue + 75% of ISVs are using or actively planning AI in their partner selling motion + And 40% of Cloud GTM executive sponsors are now sitting in the CRO seat Those numbers all started as hypotheses we tested with a survey question. They became the stats that ended up in board decks and planning docs across the cloud ecosystem. And year 7️⃣ of the survey is LIVE now. Link in the comments below.

📢 Attention AWS partners: PRM tagging is due July 31. No need to panic, our Tacklers are here to make this as simple as possible. Peter Kapostasy starts to break down PRM tagging in this clip, but this is just a preview. If this clip is already helping don’t miss tomorrow’s live session. PK is here to break down the full process and exactly what your next steps should be to get PRM tagging over the line this week. Join us for our final Office Hours session tomorrow at 2:30 PM ET. We’ll cover what you need to know, who to involve from your team, and answer your questions live. Save your seat and get ready to check that box on this week's "to-do" list: https://lnkd.in/gbKsyKP8