Taboola’s cover photo
Taboola

Taboola

Software Development

New York, NY 182,684 followers

Driving growth with AI-powered performance marketing tech, unique ads, 1st-party data & global scale. 🌎

About us

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Industry
Software Development
Company size
1,001-5,000 employees
Headquarters
New York, NY
Type
Public Company
Founded
2007
Specialties
Publisher Monetization, Native Advertising, Personalization, Content Recommendations, Content Marketing, Paid Media, Advertising, Video, Advertising Technology, and Online Advertising

Locations

Employees at Taboola

Updates

  • View organization page for Taboola

    182,684 followers

    "Autonomy is probably the most important aspect of delivering on the promise of it." On a recent ADWEEK panel, our Chief Business Officer, Krishan Bhatia, explains why the next generation of AI goes beyond helping marketers make decisions to actually executing routine tasks on their behalf, from planning and optimization to connecting supply and demand more intelligently. Access Realize+ now to get that same agentic, goal-based approach to the open web: https://lnkd.in/eVh8pBuv Watch the full conversation on our YouTube: https://lnkd.in/eNQyFh7u

  • View organization page for Taboola

    182,684 followers

    "They are now staying on the content for two and a half times longer from before we had DeeperDive. That just shows the power of being able to capture that audience." That's Philippa Jenkins, Publishing Director at The Independent, the publishing group behind HuffPost UK, on what happened after HuffPost UK rolled out DeeperDive, our conversational AI experience, across the site. The results: 2.5x longer engagement with content, and a 13% drop in article bounce rates, all while keeping HuffPost UK's own editorial voice at the center of every answer. Publishers don't have to choose between meeting reader expectations and keeping their audience on-site. Explore what DeeperDive can do for your readers https://lnkd.in/gxuKZDJb

  • View organization page for Taboola

    182,684 followers

    DeeperDive is creating a new revenue stream for publishers, points out our founder & CEO Adam Singolda: "we're seeing publishers making about 10% increase immediately and then growing over time." DeeperDive is already fielding about a third of a million questions a day. The impact goes beyond revenue too: readers who used to stop after one or two articles now stick around for five, eight, even ten minutes, all inside a trusted, on-site experience. Full conversation via Beet.TV, written up by Rob Williams from his interview with David Kaplan https://bit.ly/4qa1SqD #BeetCannes #CannesLions2026

  • View organization page for Taboola

    182,684 followers

    AI is changing how careers get built, and at Taboola, we're not waiting around to figure out what that means. Our COO Eldad Maniv shared three things every future Taboolar should know about building a career here in the age of AI: 1️⃣ AI is our internal operating layer: it powers how we work daily, with 600+ internal AI apps streamlining company-wide workflows. 2️⃣ You don't need to be a developer to build AI tools: non-technical teams regularly turn their expertise into high-impact tools. 3️⃣ Curiosity and adaptability unlock impact: with AI handling routine tasks, you can focus on strategy, fast execution, and big ideas. Read Eldad's full interview on building an AI-first career: https://ow.ly/CAxk50Zx0sS

  • View organization page for Taboola

    182,684 followers

    Another strong quarter for Taboola. Our Q2 results reflect the momentum we're seeing across the business - from driving advertiser success to expanding our publisher network. We exceeded our second-quarter ex-TAC Gross Profit and Adjusted EBITDA guidance and raised our full-year guidance for both metrics, reflecting the strength of our execution and confidence in the opportunities ahead. Thank you to our team, customers, publisher partners, and shareholders for your continued trust and support. Read more on investors.taboola.com and access our full earnings materials https://lnkd.in/gmJYXFps

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  • View organization page for Taboola

    182,684 followers

    "Taboola is super advanced in terms of MCP connectivity. There might be very big walled gardens out there that are not so advanced, and they don't even have an MCP set up yet. “ Shared by Jarrod Martin, Chief Transformation Officer at Omnicom Media, on a recent panel with ADWEEK. Jarrod Martin explains why agencies need flexibility as the ecosystem evolves, and why he sees Realize and Taboola as leading the way in enabling that connectivity. Access Realize+ now to get that same agentic, goal-based approach to the open web: https://lnkd.in/eVh8pBuv Watch the full conversation on our YouTube: https://lnkd.in/eNQyFh7u

  • View organization page for Taboola

    182,684 followers

    What does it really take to build agentic AI for the open web? We asked the team behind Realize+ about the challenges they're tackling, from deep engine access to messaging a product that's still evolving, and how human expertise and AI are shaping it together. Scroll through to meet the minds making it happen.

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  • View organization page for Taboola

    182,684 followers

    ChinaJoy 2026 was one for the books. Our team gave visitors a firsthand look at DeeperDive, our AI Answer Engine for the open web, and how it keeps readers on-site and turns curiosity into revenue. Between hands-on product demos, the swag, and our signature mocktails Performance Catalyst, AI Fizz, and Deep Synthesis, the energy stayed strong. Thanks to everyone who stopped by, and to our team on the ground Taboola GrCN.   Which flavor did you go for?

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      +15
  • View organization page for Taboola

    182,684 followers

    Our team is heading to Shanghai for ChinaJoy 2026, one of the biggest stages in the region for gaming and digital entertainment. This year's theme, Level Up With AI, lines up well with where our heads are at: helping publishers and advertisers grow with technology that leverages agentic AI. We'll be at Booth W3B202 from July 31 to August 2 with: ◆ 1-on-1 guided tours with our Taboola experts ◆ Exclusive limited-edition branded swag ◆ Creative specialty drinks to keep the conversation going Stop by to talk monetization, audience growth, and what's next for the open web in gaming and entertainment. #ChinaJoy2026

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