Splice

For those heading to Geneva next week for AI for Good, Splice CEO Kakul Srivastava will be joining John Legend, Michael Nash, Richard Kerris, Prem Akkaraju, Andrew V. Sanchez, and LJ Rich on July 9 for “The Sound of Intelligence” – a cultural discourse on who creates, who benefits, and what music itself could become in the age of AI. 📍 Centre Stage 📅 Thursday, July 9 ⏰ 16:00 - 17:00 CEST https://lnkd.in/gEts87UB

Next Monday, June 22 in NYC, Splice's Senior Product Director Andy Thompson joins Ray Angry, Elmo Lovano, Stanley Vergilis, and John A. C. Hardin, Ph.D. for a conversation on how creativity and technology are reshaping the creative process. Hosted by Creative Frontiers (Abundance Institute), “Perspectives on Modern Creativity: The Artist and The Toolmaker” will be an evening of exploration on the tools behind new workflows and what the next generation of creative tools may unlock. Limited capacity, sign up here 👉 https://luma.com/thjnl1nr

I'll be at SXSW London this Friday for a fireside chat with Cliff Fluet at Shoreditch Town Hall, 11:20am on the Assembly Hall stage. We'll be getting into where the industry is headed with AI, who shapes it, and what it means for the people actually making the music. Hope to see you there. https://lnkd.in/gCb8vg42

Why music’s AI opportunity is more Splice-shaped than it is Spotify-shaped Spotify and UMG’s AI ‘superfan’ announcement has grabbed the headlines, and rightly so. While the AI debate has focused on full track creation, the Goldilocks zone is audio-modification. Much of the opportunity for rightsholders may sit in DSPs but the format will be more Splice-like than Spotify-like 🎹 Most consumers will want to spend most of their time listening, but a growing share of consumers want to spend some of their time leaning in and doing more 🚀 This isn’t rocket science. It’s what Instagram and smartphones did for photography. 🎸 ‘Hang on, everyone takes photos while only a minority make music’ I hear you say. Well, in actual fact half of all consumers do something creative with music, whether that be playing an instrument, singing or making music with software. Music creativity is already mainstream, even before the advent of mass-market tools 📈 Full track creation is a big opportunity (gen AI MAUs tripled between 2022 and 2025) but fan creation is an even bigger one. Expressing yourself via your own take on your favourite artists’ music is the ultimate expression of fandom 💪 The grey zone between artist and fan is going to become the attention battleground between listening and creation. This is why Spotify is going all in – they need to act before the likes of Suno and Udio steal the attention, time and spend of significant portions of its user base 🎧 This is why the largest scale AI opportunity for rightsholders is more about seeding fan-modification tools with artist content in a Splice-like way rather than a pure Spotify-like licensing one 🧑🎤Expect this to trigger a whole new economy of artist sonic-likeness products. It won’t be long before we see artists in the studio with prompt engineers building prompt packs for consumer AI tools 🦢 AI is a black swan event for music, intertwining the futures of the creator economy and the music industry 🔋AI has quickly become the music creator economy’s growth driver and is set to become a fandom driver. Over time, it could become the defining factor of both For those who want to dive deeper (a lot deeper) on this, look out for the forthcoming MIDiA report The future of the music creator economy: Tipping point. The report features market sizing and forecasts for gen AI, audio modification, traditional creator tools and much, much more.

“You really can’t have one without the other…The trust problem is still there. The tooling problem is still there. This is one of the most exciting times to be alive as a musician. We just need to fix the ethics piece of it.” –BT Thanks for the thoughtful piece MusicTech https://lnkd.in/eg4hiFUh

Search Splice's catalog of royalty-free samples, directly within Claude. https://lnkd.in/eSj_nskW

Search Splice's catalog of royalty-free samples, directly within Claude. https://lnkd.in/eSj_nskW

Music creation platform Splice has launched a new suite of AI-powered tools – and says original sample creators will be compensated when their sounds are used to generate new material. Splice says the tools combine its existing catalog of more than 3 million human-made, licensed samples with generative AI capabilities, while keeping every sound traceable to its original creator. Splice CEO Kakul Srivastava said: “Producers have always used samples as a foundation for new ideas; these tools extend that tradition, enabling sounds to be reshaped and reimagined." 🔗 Full Story: https://lnkd.in/gfFt63hP #musicindustry

More news coming in.... thanks to everyone at Music Business Worldwide (MBW) https://lnkd.in/gfFt63hP

Today we’ve launched a new suite of AI tools that extend Splice's established creator payment model into generative AI. "Our first generation of tools helped producers discover sounds," said Alejandro Koretzky, VP of Applied AI Research at Splice. "Now we're making the catalog itself more adaptable and contextual so any sound can be transformed while still preserving its DNA." https://lnkd.in/gfFt63hP