Founders Fund co-led a $22M round on a company building robots that kill fish.
Delian Asparouhov put it bluntly: "There's essentially nobody else on Earth who wants to spend their life on robots that kill fish."
So they invested.
The company is Shinkei. The co-founders are Saif Khawaja, a Wharton grad who read an essay in college called "If Fish Could Scream," couldn't shake it, and dropped out of his physics master's at Penn to do something about it. And Reed Ginsberg, a former SpaceX engineer who led Starship Avionics before leaving to build fish robots.
Fish can't vocalize pain, so their suffering is easy to overlook. Most fish caught commercially suffocate over a few minutes to an hour. The stress floods their bodies with hormones and acid. Destroys the flavor. Cuts shelf life in half.
Two-thirds of all fish caught never make it to a plate.
They built a robot called Poseidon. Refrigerator-sized. Sits on fishing boats. Uses computer vision to identify each fish, locate the brain, and perform an automated ike jime harvest within seconds. An ancient Japanese technique high-end sushi chefs have used for centuries.
Fish that normally lasts 5 to 7 days now lasts 12 to 14. Their team has cooked fish three weeks after catch with no issues.
The business model is the real story.
Shinkei gives these machines to fishermen for free. Pays them a premium for the catch. Many fishermen report their take-home pay doubling. In exchange, Shinkei takes full possession of the fish.
They don't sell hardware. They own the supply chain.
The fish goes to their plant in Tacoma, then sells under their brand Seremoni at Erewhon and restaurants with 50 Michelin stars combined.
90% of American seafood is imported. Half of that actually started in U.S. waters, got frozen, shipped to China for processing, then shipped back to be sold here.
Shinkei wants to do it all domestically. They're now exporting American-caught fish into Japan, a market that has historically refused to touch it.
The best opportunities are often the ones nobody else wants to touch.