Proximo Spirits

This month at Proximo, we celebrated the cultures of Peru and Venezuela through our Cafecito series. From iconic foods and traditions to incredible stories and shared experiences, it was a great opportunity to learn from one another and strengthen the connections that make our workplace unique. Here's to fostering an inclusive, and continuing to learn together! These moments of connection and curiosity are what make #LifeAtProximo so special. #LifeAtProximo #Proximo #CompanyCulture

"In honor of National Tequila Day today, here are 5 things we learned about Cuervo, when we visited Tequila, Mexico. And yes, Tequila is an actual town in Mexico! 1. There’s a train dedicated to tequila. The Cuervo Express takes you from Guadalajara straight to Tequila, Mexico - with margarita’s flowing, live entertainment, and endless agave views along the way. 2. Yes, Tequila is a real town. And Cuervo is at the center of it all. From vibrant streets and rooftop views to unforgettable cocktails and local flavors, every corner feels like a celebration. 3. This is where tequila history was made. Home to La Rojeña, the oldest tequila distillery in the world, and the iconic home of Cuervo - the tequila that invented tequila. 4. Heritage here comes with a side of fun. Think agave field adventures, unforgettable tastings, incredible food, mariachi music, and plenty of reasons to raise a glass. 5. Cuervo throws one of the most unforgettable parties in Mexico. Every year, thousands gather for Cuervo Akamba Music Festivals - where world-class DJs, Mexican culture, and tequila come together in the heart of the blue agave landscape, And then it all comes together...The train. The town. The music. The culture. The people. The tequila. This isn't just where tequila was born. It's where tequila comes to life. Welcome to the home of Cuervo in Tequila, Mexico" ¡Salud World Red Eye!

Reserva de la Familia® Tequila, the crown jewel of the Cuervo family and the Official Tequila Partner of the MICHELIN Guide U.S. and Mexico, today unveiled Private Cask Collection Edition No. 2: Mole Cask, the world’s first tequila finished in mole-seasoned barrels. The limited-edition Añejo unites two of Mexico’s most celebrated UNESCO-recognized traditions: tequila and mole, in a release that honors artistry, craftsmanship, complexity and cultural heritage. Previewing today at Tales of the Cocktail in New Orleans through exclusive tastings and a one-of-a-kind seven MICHELIN Starred dining experience, Mole Cask builds on a broader partnership with the MICHELIN Guide U.S. to champion the people, ingredients and traditions shaping Mexican gastronomy today. Michelin Guide, Sean Yelle, Shem Blum, Jennifer Garbowski, Jennifer Webb, Jen Fruzzetti Read more here: https://bit.ly/4wutsBh

We're counting down to Tales of the Cocktail 2026! From July 19–23 in New Orleans, Proximo Spirits is proud to bring 11 of its brands together across 16 events, showcasing the innovation, craftsmanship, and culture that continue to shape the global drinks industry. This year's lineup includes: -Educational seminars and industry discussions on whiskey, sustainability, and hospitality -Immersive brand experiences, tastings, and pop-ups -A Cocktail Showcase, workshops, and nightlife activations -Signature events celebrating tequila, whiskey, mezcal, rum, and vodka Featuring Bushmills Irish Whiskey, Stranahan's American Whiskey, Dobel Tequila, Jose Cuervo Sparkling Cocktail Margarita RTDs, 400 Conejos, Pendleton Whisky, Three Olives Vodka, Reserva de la Familia Tequila, 1800 Tequila, Cuervo, and Kraken Rum, our portfolio will be represented throughout the week with experiences designed to inspire, educate, and celebrate the global bar community. If you'll be in New Orleans, we look forward to raising a glass with you at one (or several!) of our events. See you at Tales! https://lnkd.in/gwuyvYM6

Inspired by Stranahan's standing as a Colorado-based pioneer of American single malt whiskey, the initiative recognizes trailblazers across food, arts, outdoor recreation, conservation, sports, hospitality, business, and community leadership – honoring both historic figures and modern-day originals whose influence continues to define Colorado today. "When you look at Colorado's history, it becomes clear that the state was shaped by people who were brave enough to blaze a trail of their own, build something and contribute to Colorado lore," said Justin Aden, Head Blender at Stranahan's. "Colorado 150: The Pioneers is our way of recognizing those individuals, businesses, and organizations while inviting Coloradans to help us continue uncovering the stories that make this state so special." Learn more here: https://bit.ly/45cm6Gr

Cuervo® Tequila, the world's first and best-selling tequila, is stepping in to save Summer Fridays from their greatest threat: the 4 p.m. Friday meeting. Now through Labor Day, Cuervo is officially declaring Summer Fridays a mandated good time, encouraging margarita lovers everywhere to close their laptops, start their weekends early and Keep It Cuervo all summer long. To help people reclaim their Friday afternoons, Cuervo is launching Summer Fridays HQ at https://lnkd.in/gjbcM9kM, the internet’s only corporate benefits portal dedicated to getting you out of the office with downloadable excuses, out-of-office templates, cocktail recipes and more. Cuervo has been in the business of making Friday afternoons better since 1795. Now it’s time to make it official… which brings us to the following VERY important memo from the brand. Learn more here: https://bit.ly/4vDZvh4

Last week, we came together to celebrate Proximo Spirits' 19th anniversary—a milestone that reflects the passion, dedication, and teamwork of our people. It was an opportunity to recognize how far we've come, celebrate the individuals who make our success possible, and look ahead with excitement to what the future holds. Here's to the next chapter. Salud! #ProximoSpirits #Proximo #OneTeam #WorkAnniversary #TeamProximo #CheersTo19Years #PassionInAction #ForwardThinking 

Celebrating 19 Years of People, Passion, Partnership, and Progress. This July, we proudly celebrate Proximo's 19th anniversary. For nearly two decades, our people have been the driving force behind our success—building trusted partnerships, embracing change, and delivering results every day. Thank you to our employees and their families for your dedication, resilience, and commitment. We’re proud of what we’ve accomplished together and excited for the opportunities ahead. Here’s to the next chapter! #ProximoSpirits #Anniversary #PeopleFirst #Partnership #Passion #Progress #OneTeam #Culture #TogetherWeGrow

Wishing everyone a holiday filled with family, friends, and the traditions that make Independence Day so special. #HappyFourthOfJuly #IndependenceDay #CelebrateResponsibly #Proximo

As Pride Month comes to a close, we were proud to host a panel discussion, How Queer Culture Drives Nightlife, exploring the lasting influence of LGBTQ+ communities on hospitality, nightlife, and culture.   Thank you to our incredible panelists—Kristopher Harvey, MBA Gianna Burns and Eduardo Baez—for sharing your experiences and perspectives. Events like these give us the opportunity to learn together, foster greater understanding, and celebrate the lasting impact the LGBTQ+ community continues to have on our industry.   Happy Pride! 🌈 #PrideMonth #LifeAtProximo #OneTeam #Inclusion #LGBTQ #Hospitality #Nightlife #Culture