ProResource, Inc.

Crossing $5M in revenue changes almost everything about how a company operates, including the role of the CEO. At this point, you are no longer doing every job yourself. You have a leadership team, an organized sales group, and a marketing team. Your main focus changes to guiding the company, helping your team, and representing the company to the outside world. Your LinkedIn presence needs to evolve right along with the business. Many executives do not realize that growing beyond $5M needs a very different content plan. You do not have to create lots of content or spend hours writing. Instead of making posts from the beginning, your role is to move from creator to smart selector of content. You just add a big-picture story to the ideas, news, and materials your growing company is already sharing. We put together a new guide for growth-stage CEOs detailing: 💡 Why $5M is the inflection point for executive visibility 💡 How CEO goals shift from basic market validation to enterprise stewardship 💡 A practical plan of 3 posts per week that you can check and approve in less than 30 minutes each week You can download the full strategy guide here.

Before a strong candidate ever walks into an interview, they have already researched you. They check the company page, Glassdoor, and who else works there. They also look at the CEO on LinkedIn.   What they find shapes whether they lean in or move on.    Employer branding videos and culture posts help, but candidates want to see for themselves how you think, how you lead, and what it would be like to work for you. Most CEO profiles do not answer those questions.   A visible leadership presence does.    It helps you attract the exact people who are a fit for your culture and your leadership style, and then get them excited about the opportunity before they apply.    Your company gains a real recruiting advantage.  

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Annoyed by the number of LinkedIn posts written by AIs? Now you can do something about it. Check out this new feature - you can tag any post as AI slop. Click on the 3 dots in the upper right, and you get a dropdown menu. Select "Seems like AI slop" and hit Return. Done! So, what do you think? Will most people use this to flag AI nonsense or to reduce the reach of competitors' posts?

A telescope experiment in Antarctica. A neuroscience lab at McGill. A Michelin-starred kitchen buried under Herald Square. None of those show up on a typical SaaS founder's LinkedIn, and but all three are in Kareem Amin’s posts about the company he co-founded, Clay. When Clay launched its unified data tool known as Audiences, removing the platform's row limits on customer data, Kareem didn't lead with the spec sheet. He spent a day filming a chef running a fifteen-seat kitchen, then used it to explain why the data foundation had to come before agents, workflows, or rep tools. He also writes personally. A Mother's Day post about his mother attracted a lot of engagement, not just because it was sentimental. He described a particular lesson she taught him when dealing with difficult issues and connected it directly to how he runs his company. He also writes about customers whose lives changed because of Clay. Javeria Shah 🔮, who won Clay's first Cup competition from Karachi at 26, turned down a $150,000 job offer to build a seven-figure business using skills she developed on the platform. Kareem uses a chef’s kitchen, a customer's success, and a lesson from his mother to show how he thinks and how he leads.

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A CTO shapes product and technology strategy. The strongest CTOs use LinkedIn to make that judgment visible, not just to other engineers but to the CEOs, boards, investors, and customers watching how they think.   This month, we are looking at CTOs who do this exceptionally well. For example: Luis Ibarra opens his profile with a story that runs from a Commodore 64 to 25 years of enterprise AI work. Tendü Yogurtçu, backs her keyword-rich positioning with 82 publications and a Featured section that shows how she thinks, not just where she has worked. Kevin Surace leads with his new book and a speaker reel, then reinforces it with commentary that adds real depth to the AI conversation. Each one connects technology to business outcomes, which is exactly what their audience is looking for.   Take a look at the full list. 

Tech founders usually post about product updates. Sebastian Jimenez posts about his people, and it reveals how he thinks about leadership. Sebastian is the co-founder and CEO at Rilla, an AI coaching platform for the twelve million people who sell in person: home remodeling, home services, property management, medical, retail. In one recent post, he tells the story of Mitchell Tevis, an account manager who packed up his life in New York to build Rilla's entire European business from scratch. Sebastian flew out to visit, worked out of Mitchell's house, and saw his own year-one grind reflected back at him. In another, he lays out what top candidates actually ask for in a manager. Hint: not compensation. The best people he meets want to know whether they'll learn faster inside his company than anywhere else. Both posts turn a hiring or culture moment into a specific story instead of a general claim about "our amazing team." That specificity separates an excellent founder profile from the rest. His profile backs it up. Twenty thousand followers, a hiring pitch built into his Experience section, and an EY Entrepreneur of the Year nomination. For founders scaling past their first hire, this is the model: make team growth the story.