Minted

We're excited to announce our Q2 employee award winners - Minties who went above and beyond in living our values, driving results, and supporting others behind the scenes. Results Champion Award - Savannah Jesme: Savannah drove significant growth in our Wholesale arena by leading the rapid development of a new Valentine's Gift Bag program through strong commercial judgment, speed to market, and creative execution. Living Our Values Award - Julia Caldwell: Julia championed consumer-led decision making by leading a comprehensive customer research project and transformed critical insights into high-impact recommendations that validated core product strategies. Unsung Hero Award - Mari Belfort: Mari has been a trusted partner to Minted’s artist community, increasing Artist Relations satisfaction through empathetic support, proactive communication, and consistent leadership. Congratulations to our Q2 winners! 🎉 We’re grateful for your impact and excited to continue recognizing the incredible work happening across Minted each quarter.

Some of the most important leadership lessons don't begin in the boardroom. For Minted CEO and Co-founder Melissa Kim, that learning started with a babysitting job at age 10. In her Fast Company article, Melissa reflects on how her babysitting business shaped her approach to leadership - taking ownership, building a values-driven culture, and investing in yourself so you can show up for others. Fast Company story here: https://lnkd.in/gPCvdA-B #ceo #leadership #values #companyculture

As we carefully explore the potential of AI, one thing remains unchanged: Minted continues to offer only human-created design templates. Every design in our marketplace begins with an artist's original vision, creativity, and expertise. Minted has always been powered by a community of independent artists whose creativity has helped millions of people celebrate life's most meaningful moments. What we're building is not AI that replaces an artist’s original vision. It's a future where technology helps customers personalize artist-created designs in new and exciting ways. We think of it as "Designed by Artist, Personalized by AI." Imagine falling in love with a wedding invitation suite from one of our artists, then instantly customizing it with meaningful details unique to your story - your wedding venue and your adorable chocolate lab - all while preserving the artist's distinctive style. That kind of personalization once took weeks and was only available from high-end stationers. Minted aims to make it instantaneous. Our approach to AI research is rooted in the same values that have guided Minted from the beginning: helping artists thrive creatively and economically. That's why we've invited a small group of artists to opt-in to our AI R&D efforts, and why we're committed to ensuring that artists share in the value created by these new capabilities. We believe that original human artwork will continue to matter. We believe the future doesn’t have to always pit human creativity versus AI. Instead, we’re working toward a future where artists thrive economically and creatively, and where technology can enable artists to serve consumers in new and incredibly personalized ways. Thank you Elizabeth Segran, Ph.D. of Fast Company for sharing our perspective on how creativity, technology, and independent artists can grow together. Read more: https://lnkd.in/gHYAFrBi #Minted #IndependentArtists #Design #GenerativeAI

Thank you Inc. Magazine for chatting with our CEO and Co-founder, Melissa Kim, about our journey and strategic evolution. All along, Minted has believed in responsible, sustainable growth. While many high-flying consumer companies went deeply into the red to drive big growth numbers, we kept our heads down, building a business based on loyal customers, without taking big financial losses. As Melissa shares, coming out of COVID, we faced a critical turning point and made important strategic choices that have set up our current chapter of strong growth and increasing profitability. One of our most important strategic shifts was to focus solidly upmarket on the premium and luxury space. This meant making difficult decisions to walk away from lower-priced product lines, like our all-in-one wedding invitations and fabric bags, which were popular at the time, but no longer fit with our strategic focus on premium and luxury. While sacrificing that revenue was challenging in the short-term, narrowing our focus allowed us to pour all of our energy into the premium consumer. This has included launching new high-end products and our white-glove Concierge service. Rather than racing to the low end of the market, we’ve charted our own path. Thank you Inc. for sharing our story, and to our internal teams and independent artist community for proving that clear strategy, determined focus, heart, and creativity are a winning combination. Read the full feature here: https://lnkd.in/g6JHaa4d #Minted #BusinessStrategy #LuxuryRetail #Leadership 

What happens when you challenge cross-functional teams to get their hands on the latest AI tools to dream big, or make a cumbersome task 10X faster? Bold, design-forward innovation. Last week, we hosted the 2026 Minted Hackathon, powered by AI. This year, we challenged everyone in the company - not just our technical teams - to participate, using AI tools or AI-assisted coding to build solutions, improve processes, learn, and explore. We were blown away by the creativity, collaboration, and forward-thinking ideas that our teams came up with. 1/3 of our employees participated, including functions you wouldn't normally think of as technical. We had fun learning and building. We built our collective confidence that anyone in the company can use AI to make our work better. We had more than 40 teams present hacks - our largest Hackathon ever! And many of those projects are immediately being put to use to improve our day-to-day work. Please join us in congratulating this year’s winning team: Submission Impossible: A thoughtful and beautifully executed reimagining of the artist submission process. Congratulations to Natalie Massarany, Claire Wilson, Emma Pack, Nathan Glynn, Hao Wu and Luis Pena on this incredible achievement! Thank you to everyone who participated, collaborated, and helped shape what’s coming next for Minted.

Did Mother’s Day sneak up on you? Us too, it happens. At Minted, we think about celebrations with intention—but we also know this time of year can be busy. Whether you’re celebrating a mom, a grandmother, or a mother figure, even a last-minute gesture can still feel meaningful. You can find Minted products at Target, Whole Foods Market, and H-E-B Stores nationwide. If you’re really short on time, Minted products are also available on DoorDash and Amazon for quick delivery. Wishing a happy Mother’s Day to all the nurturers in our community! 💞

Minted Co-founder and CEO, Melissa Kim, shared with Forbes our repositioning strategy - doubling down on premium, exiting smaller, lower-priced offerings, and adding new products and services aimed at the luxury market. This strategy - along with a lot of other exciting work at Minted in recent years - has led us to new heights. We will surpass $300 million revenue this year, we're growing revenue at double-digits percentage year-over-year, and we doubled our profitability last year. https://lnkd.in/ggU9J-Qb

Our Co-founder and CEO, Melissa Kim, gave Forbes a look behind the scenes, sharing parts of her playbook that drove record-breaking results at Minted: double-digit year-over-year revenue growth and doubled profitability in 2025, positioning us to surpass $300 million in revenue this year, with accelerating growth this year. Our strong results begin with our thriving e-commerce growth in holiday cards and weddings and are boosted by our quickly-growing wholesale business. By staying true to our core as a curated marketplace for independent art, we are scaling with intention: - Focusing on premium and expanding into luxury: We’ve invested in new, premium product formats and white-glove services for discerning customers. - Deepening customer loyalty: We’re so grateful to customers who remain loyal to Minted, sometimes for more than a decade. You put great trust in us for your weddings, welcoming babies, holiday, home, and other life events. We work hard to maintain that trust. - Omnichannel reach: Our wholesale business grew >25% last year as retailers like Target, Whole Foods, and H-E-B turn to Minted to help them attract younger generations to store who value trend, fresh design, physical quality, and independent artistry. - Creating economic opportunity for independent artists: our community of more than 20,000 artists are the beating heart of Minted and the reason why our products are beautiful and ahead of trend. #Minted #BusinessGrowth #IndependentArtists #RetailInnovation #CreativeEconomy Article here: https://lnkd.in/ewnPhgrv

We're #hiring! Apply today or share this opportunity with your network! At Minted, we're on a mission to uncover the world’s best creative talent through crowdsourcing and curation and bring it to market. If you are passionate about leading with design, leveling the playing field, honoring the craft, listening to the consumer and acting with boldness then come join us!

Minted is expanding our partnership with Samsung Art Store on The Frame TV! We’re bringing even more curated, world-class design from our community of independent artists directly into millions of homes with our new Minted x Samsung “Frame It” Challenge. We are proud to partner with Samsung Electronics, a brand that respects our artists’ craft and shares our commitment to bringing unique, one-of-a-kind goods to market. https://lnkd.in/gzSEAPeW