Microsoft Clarity

💥 [MICROSOFT CLARITY: AI BOT ANALYTICS GOES DEEPER] 💥 Microsoft Clarity updated the Bot Activity dashboard with metrics that go well beyond simple visibility. New in Bot Analytics: ▶️ AI bot requests: total volume and traffic share (%) against all site traffic ▶️ Pages crawled (%): which content AI bots are actually accessing ▶️ Request status: successful vs unsuccessful requests ▶️ Trend analysis: track bot activity over time ▶️ Expanded CDN support for bot traffic The request status insight is the one most teams will overlook. A high number of unsuccessful bot requests means AI systems are trying to access your content and failing. The result: your pages do not appear in AI generated answers, not because the content is weak, but because the infrastructure is blocking the crawl. Content governance now has to answer a new question: can AI crawlers actually access and process your pages? If you care about your content appearing in AI answers, this is the dashboard to open first. 👉 Follow me to stay updated on this topic. Full details in the first comment. 👇 Versione italiana 👇 💥 [MICROSOFT CLARITY: BOT ANALYTICS AI VA PIÙ IN PROFONDITÀ] 💥 Clarity ha aggiornato la dashboard Bot Activity con metriche che vanno ben oltre la semplice visibilità. Novità nel Bot Analytics: ▶️ AI bot requests: volume totale e quota (%) sul traffico totale del sito ▶️ Pages crawled (%): quali contenuti i bot AI stanno effettivamente accedendo ▶️ Request status: richieste riuscite vs fallite ▶️ Trend analysis: monitora l'attività dei bot nel tempo ▶️ Supporto CDN esteso per il traffico bot Il request status è l'insight che più team tenderanno a ignorare. Un alto numero di richieste bot fallite significa che i sistemi AI stanno cercando di accedere al tuo contenuto e non riescono. Il risultato: le tue pagine non compaiono nelle risposte generate da AI, non perché il contenuto sia insufficiente, ma perché l'infrastruttura blocca il crawl. La content governance deve ora rispondere a una domanda nuova: i crawler AI riescono ad accedere e processare le tue pagine? Se ti interessa che il tuo contenuto compaia nelle risposte AI, questa è la prima dashboard da aprire. 👉 Seguimi per restare aggiornato su questo argomento. Dettagli nel primo commento. #MicrosoftClarity #AIAnalytics #BotTraffic #ContentGovernance #DataGovernance

AI has changed what discoverability means on the agentic web. As more agents and LLMs search, browse, compare, and purchase on behalf of human customers, businesses need to be asking the following questions: Can AI find me? Understand me? Cite me? Choose me? And most importantly, recommend me - my brand, my products, my services, etc. - to the right customers? In this blog post, I share how we're thinking about this shift at Microsoft, including solutions we’re introducing ahead of Cannes Lions in Web IQ, Clarity, Brand Agents, and Search Campaigns. These products are designed to help businesses not only get found by AI, but also understand how they are showing up and turn those insights into action. Because visibility isn’t just about being seen – it’s about being trusted, valued, and recommended. Learn more: https://lnkd.in/gRuzytNW

Most SaaS products lose users during onboarding. Not because the product is bad, but because the friction is invisible. Wondering how to fix that? 💡 Clarity Ambassador and co-founder of analytics and measurement resource hub DumbData, Jude Onyejekwe, shares how to turn Clarity's tracking and insights into actionable data that improves onboarding, activation, and overall product experience. Whether you've been building your SaaS product for years or are just getting started, this guide walks through how to leverage Clarity's smart events, custom events, custom tags, and funnels to surface friction, understand user behavior, and drive meaningful product improvements. Read the full guide↓ https://lnkd.in/eBxAENJn

AI visibility is becoming the next frontier of website analytics. With AI Visibility in Microsoft Clarity, you can uncover: ✅ Real AI-generated citations ✅ Query-level visibility insights ✅ Microsoft AI and select partner grounding data ✅ Bot and crawler activity trends Understand how AI platforms discover and reference your content and identify opportunities to improve your visibility in AI-powered experiences. Learn more👉 https://lnkd.in/eYMaCzuZ

🤖 𝐈𝐧 𝐜𝐚𝐬𝐞 𝐲𝐨𝐮 𝐦𝐢𝐬𝐬𝐞𝐝 𝐢𝐭: AI Bot Activity in Microsoft Clarity just got more powerful. A growing share of traffic to your site isn't coming from humans. It's coming from AI crawlers, automated agents, and bots. Our most recent update moves Bot Activity from something you could see into something you can actually 𝐚𝐧𝐚𝐥𝐲𝐳𝐞, 𝐞𝐯𝐚𝐥𝐮𝐚𝐭𝐞, 𝐚𝐧𝐝 𝐚𝐜𝐭 𝐨𝐧. Here's what you can do with the enhanced Bot Activity dashboard: → Measure the total volume of AI bot requests hitting your site → See what share of your overall traffic is coming from automated activity → Track which pages and sections of your site bots are crawling → Analyze request status: successful, redirected, or failing → Detect CDN violations where bots are accessing disallowed paths Whether you're a marketer, publisher, or agency, Bot Activity makes it easier than ever to spot patterns, pinpoint where AI systems are engaging with your content, and prioritize your site for expanded AI-driven discovery. Ready to explore the new Bot Analytics experience inside Clarity? 🔗 Learn how to get started: https://lnkd.in/egrrkFpY

Google adding AI impression data to Search Console is a good signal that the industry is starting to take this seriously. That said, impressions alone paint an incomplete picture. No clicks. No position. No CTR. Just a count of when your URL appeared inside an AI features. In the age of generative AI, you need more than that to understand your real performance. Here's how I am approaching the problem with the team at Microsoft Clarity: For bot analytics, you simply connect your CDN (Ex. Cloudflare), and Clarity will help you understand the who, what and why of bots and agents on your website, and how much human traffic was referred back to you by generative AI platforms. Citations analytics helps your understand which pages are being cited in AI-generated answers, your Share of Authority vs. competitors, the queries AI uses to find you, and how your grounding performance trends over time. Two complementary pillars, built for this new reality. Still early days for all of us in this space, but I'm excited about where this is going. bot analytics in clarity: https://lnkd.in/d2aMz8fT citations in clarity: https://lnkd.in/dU--_C2X #analytics #aivisibility

Are you spotting trends in your Clarity dashboard before they become problems? 📈 Clarity's trend lines don't just show you what happened on your site. They show you what's about to become a problem, if you know what to look for. 𝐇𝐨𝐰 𝐭𝐨 𝐬𝐩𝐨𝐭 𝐩𝐚𝐭𝐭𝐞𝐫𝐧𝐬 𝐰𝐢𝐭𝐡 𝐭𝐫𝐞𝐧𝐝 𝐥𝐢𝐧𝐞𝐬 𝐢𝐧 𝐂𝐥𝐚𝐫𝐢𝐭𝐲: 📉 Scroll depth declining after a redesign? Users aren't finding what they came for. 📈 Rage clicks spiking on a specific date? Something broke or confused people. 🔁 Sessions steadily climbing post-campaign? Your traffic strategy is working. The signal is already in your dashboard. Most teams just aren't looking for it. 𝐍𝐄𝐖: Trend lines are now available in your AI Visibility dashboard too How to use trend lines in Clarity: 1. Open any dashboard card 2. Click the graph icon in the top right corner 3. Explore your last 30 days of data Data without context is just noise. Trend lines give it a story. Explore trends in Clarity today: https://lnkd.in/dpRiipS

𝐍𝐄𝐖: 𝐀𝐈 𝐁𝐨𝐭 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐲 in Microsoft Clarity just got a 𝐦𝐚𝐣𝐨𝐫 𝐮𝐩𝐝𝐚𝐭𝐞. 🤖 A growing share of traffic to your site isn't coming from humans. It's coming from AI crawlers, automated agents, and bots. And until now, most teams had very little visibility into what that activity actually looked like. We're thrilled to share that AI Bot Activity in Clarity has been updated with deeper analytics, giving teams a clearer picture of how automated systems are interacting with their content. 🔥 With the enhanced Bot Analytics dashboard, you can now measure: → 𝐀𝐈 𝐛𝐨𝐭 𝐫𝐞𝐪𝐮𝐞𝐬𝐭𝐬: Total volume of requests made by AI crawlers and automated systems → 𝐀𝐈 𝐛𝐨𝐭 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐬𝐡𝐚𝐫𝐞: How much of your overall traffic is coming from automated activity → 𝐏𝐚𝐠𝐞𝐬 𝐜𝐫𝐚𝐰𝐥𝐞𝐝: The proportion of your site being accessed by bots → 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐬𝐭𝐚𝐭𝐮𝐬 𝐛𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧: See which bot requests are successful, redirected, or failing → 𝐂𝐃𝐍 𝐯𝐢𝐨𝐥𝐚𝐭𝐢𝐨𝐧𝐬: Detect bots accessing disallowed paths in violation of robots.txt This update moves bot activity from something you could see into something you can actually analyze, evaluate, and act on. Whether you're a marketer, food blogger, or agency, Bot Activity makes it easier than ever to spot patterns and pinpoint where AI systems are picking up your content and prioritize your content for expanded discovery. Ready to explore new ways to analyze bot activity across your content? 🙌 Learn how you can get started and explore the new Bot Analytics experience inside Clarity: https://lnkd.in/egrrkFpY

Clarity shows which grounding queries pull your content into Copilot. The patterns surface insights worth acting on, even for non-Bing SEOs. https://hubs.li/Q04hsg5J0 #SEO

AI Citations is now available for everyone in Microsoft Clarity. The data uses Microsoft CoPilot and "partner" data (not sure who partners are...will find out a bit more) Here is what's now available: How often your pages are referenced in AI-generated answers Your visibility relative to other cited sources across the same queries The percentage of sessions on your site originating from AI assistants The queries AI systems use to find and evaluate your content Which pages are most frequently selected as sources by AI systems. Just connect Google Search Console or Bing Webmaster to pull in this dash.