Marks

Danacol Brand Refresh Marks reimagined Danone's Danacol visual identity to better communicate its cholesterol-lowering benefits and proven health credentials, while preserving the brand's sense of enjoyment and indulgence.   Building on the strengths of the existing design, we introduced a more vibrant, dynamic, and natural visual language, enriched with more realistic illustrations to enhance appetite appeal and strengthen the product's premium perception.   Look for the new identity in stores today!

Creativity has never been more abundant. Creative influence has never been more valuable. Fast Company's recent article explores a challenge facing every growing creative organization: how do you build a business where great ideas don't rely on one person? Featuring insights from Michael Duffy, Global Creative Director at Equator Design, part of Marks, the piece argues that the role of creative leadership isn't to be the loudest voice in the room - it's to create the conditions for the strongest ideas to emerge. At Marks, we believe creative influence isn't about individual brilliance. It's about orchestrating the right blend of talent, technology and perspectives to create connected brand experiences that resonate wherever people encounter them. Because in a world where ideas can come from anywhere, competitive advantage doesn't come from owning every answer. It comes from building the environments where the best ideas can connect, evolve and create lasting impact. Read the article - https://lnkd.in/e7EyUxXn

We're excited to welcome Sean Silveira as Client Services Director for the India, Middle East, and Africa region (IMEA). With more than 24 years of experience in strategic communications, branding and client leadership, Sean will help brands simplify increasingly complex go-to-market journeys by connecting creativity, packaging, technology and workflow into a seamless, end-to-end model.   "India is one of the region's most dynamic consumer markets, where brands are managing greater complexity across portfolios, channels and consumer expectations," says Kathryn Sloane, Executive Managing Director, APAC & MEA. "Our connected operating model helps brands combine global consistency with local relevance while simplifying creative, packaging and content delivery. As a strategic growth market, India will play a pivotal role in helping brands move faster and grow with confidence."   Sean added, "Brands today need greater speed without greater complexity. By bringing creative, packaging, technology and production together, we can help clients launch faster, reduce risk and build stronger, more integrated partnerships across India and the wider IMEA region."   Sean's appointment reflects Marks' continued investment in senior talent and its ambition to deliver connected brand experiences that help clients accelerate growth and create greater impact in market.

Every pack has a story. What if it could also inspire your next journey?   We're excited to share a glimpse into one of our latest packaging design projects for Eclipse, reimagining a simple mint tin into a collectible keepsake that celebrates some of Asia's most iconic city landmarks.   From Singapore to Seoul, Hong Kong to Kuala Lumpur and Taipei, our creative team set out to design a premium special edition series that captures the spirit of travel, discovery and local culture, while staying true to the Eclipse brand.   The challenge wasn't simply to create beautiful packaging. It was to develop a unified design system that works seamlessly across multiple markets, flavours and SKUs, balancing global consistency with local relevance.   This is where strategic design meets consumer engagement. ✨ Collectability that sparks excitement. ✨ Travel-inspired storytelling through contemporary illustration. ✨ Packaging that transforms an everyday after-meal moment into something worth keeping.   At Marks, we believe great packaging does more than stand out on shelf, it creates conversations, builds emotional connections and gives consumers another reason to come back.   Which city landmark would you love to see featured on your collectible tin?

There are brand moments… and then there are play moments. For LEGO MY Play Festival, we brought the spirit of play right into the heart of Kuala Lumpur, transforming KLCC into a city-sized playground where imagination popped up around every corner. From quirky Minifigures taking over iconic landmarks to colorful trails, interactive experiences and larger-than-life installations, every touchpoint was designed to spark curiosity, invite exploration, and bring families together through the joy of play. Watching children (and plenty of grown-ups too) stop, smile, build, run and play reminded us that the best brand experiences aren't just seen, they're lived. A great fun way to turn one of Malaysia's most iconic destinations into an unforgettable celebration of creativity, community and play. Sometimes, all it takes is a little brick to build a really big moment.

The biggest risk for global brands isn't inconsistency. It's becoming culturally invisible. Across APAC, marketers face the same challenge: How do you stay true to a global brand while creating work that genuinely resonates locally? The challenge isn't choosing between global consistency and local relevance; it's knowing how to achieve both. Join us and The Marketing Society for Localised Rebellion: How Brands Win in Asia, where we'll explore how leading brands are balancing global brand systems with local cultural relevance to build deeper connections across the region. Expect fresh perspectives, practical insights and honest conversations from leaders who are navigating this challenge every day. Hear from: - Marilyn Tan, Head of APAC Trade & Shopper Marketing, the LEGO Group - Sophia Wee, Creative Director, Marks - Tingyi Y. Yuen, Senior Strategist, Marks 📅 10 September 2026 🕓 4:00pm–6:30pm 📍 The Masons Table, Singapore If you're based in Singapore and building brands across Asia, this is a conversation you won't want to miss. Read more & join the conversation here: https://lnkd.in/gAQ7sYjH

As the Tour de France captivates audiences around the world, we're celebrating the partnership between two iconic French brands united by a shared commitment to conviviality, togetherness, and the joy of shared experiences. To bring the Danette x Tour de France partnership to life, Marks developed a high-impact retail activation designed to maximize in-store visibility and shopper engagement. From creating an eye-catching event display that showcases the collaboration to designing promotional packaging, every element was crafted to celebrate this unifying partnership and strengthen the brand's appeal to consumers.

Break out the celebration snacks! CVS Health Store Brands has been recognized for the 5th time by the Good Housekeeping Institute Nutrition Lab. After a rigorous process involving the lab’s registered dietitians and over 2,000 at-home-testers, their Well Market Tahitian Lime Sparkling Water has claimed a Best Snack Award. Of the nearly 150 reward recipients, CVS Well Market is one of only two private label products to receive such an honor. Marks is proud to have played a part in creating this brand! Seeing strong work get recognized is always refreshing. Congratulations to CVS!

Danone À la Grecque Duo! Marks Paris developed the new À la Grecque Duo range, a premium innovation combining the creamy indulgence of À la Grecque yogurt with generous, flavorful toppings.   Following an in-depth naming exploration to establish a distinctive and compelling brand territory, we brought the range to life through a dedicated photoshoot capturing its rich indulgence and appetite appeal. The project culminated in the design of impactful packaging, created to maximize shelf presence and drive shopper engagement.

🌶️🌶️ Warning: Yeh snack jalwa nahi, aag hai! 🔥   Inspired by the legendary Bhut Jolokia chilli - Bhoot Chips by Too Yumm! continues to be one of the brand’s most loved, high-selling ranges.   What makes it special? ⚡A bold flavour experience that spice lovers keep coming back for 🔥 Packaging that screams, "Bhai, yeh chips simple nahi... yeh BHOOT hai!" 🌶️ A distinct identity that resonates strongly with Gen-Z and challenge-seeking consumers   Bhoot is much more than a product, it's a key pillar of the Too Yumm! brand, turning snack time into a shareable, unforgettable experience. From Chips to Karare and Wafers, the portfolio continues to grow, powered by the fans who love the heat and keep asking for more.   A big shoutout to every spice daredevil who's helped make Bhoot a true success story.   🔥 Mirch ka mazaa aaya? Mission accomplished. RPSG (FMCG) - Guiltfree Industries Limited   #Marks #TooYumm #BhootChips #BhutJolokiaInspired #PackagingDesign #GenZMarketing #BrandBuilding #SpicySnacks #ConsumerLove #FMCGMarketing #DesignThatConnects