Make a Mark™

Our Pursuit is Priceless by Co-Partnership for Make a Mark.

Three industry leaders. Twelve studios. One creative hub. Make a Mark brings together three reference names in premium packaging, ESTAL  in glass, Avery Dennison Label and Packaging Materials  in labels and LEONHARD KURZ  in embellishment. Every year we invite twelve of the world's best design studios to create with one open brief and total freedom. No client constraints. No fixed direction. Just glass, label and embellishment pushed as far as imagination allows, across wine, spirits, beauty, home fragrance and gourmet. Together they form one creative hub. A place to find inspiration, follow where packaging design is heading, and see what studios create when nothing holds them back. Explore the projects: https://makeamark.world

L'Essence du Deux – A Fragrance for Creators by centdegrés for Make a Mark.

What is Make a Mark? An exclusive innovation initiative led by ESTAL, Avery Dennison and LEONHARD KURZ, three reference names in premium packaging. Every year we invite some of the world's best design studios to explore the infinite possibilities of packaging, with a focus on sustainability, luxury and innovation. The method is simple. One open brief and an open space. No client constraints, no fixed direction, just the freedom to create and see how far an idea can go. The result is a place to discover what's next. To find inspiration, follow new designs and trends from creatives around the world, and see what agencies are capable of when nothing holds them back. Discover what's next. Swipe to explore. Explore the projects: https://lnkd.in/gcKvBzJ2 https://lnkd.in/gcKvBzJ2

CIRCLE – Drink & Play Project by Bulldog Studio for Make a Mark.

Pearl Project by Andrea Basile for Make a Mark.

Most packaging plays it safe. This doesn't. Make a Mark is a packaging innovation initiative led by ESTAL, Avery Dennison and LEONHARD KURZ. Every year we invite some of the world's best design studios to rethink glass, labels and embellishment from scratch, with one open brief and total freedom. No client constraints. No fixed direction. Just the world's boldest agencies creating without limits. The result is a community worth following. A place to find inspiration, see where packaging design is heading, and watch what studios are capable of when nothing holds them back. One brief. Total freedom. Endless possibilities. Explore the projects. https://lnkd.in/gcKvBzJ2 https://lnkd.in/gcKvBzJ2

Give a great agency nothing to lose, and watch what happens. No brief that boxes them in. No formula to follow. Just glass, labels, embellishment and permission to see how far an idea can actually go. That's the deal behind Make a Mark: creativity unleashed, talent put center stage, fear left at the door, and the expected left far behind. A packaging-innovation project by @Estal, @Avery Dennison and @LEONHARD KURZ, giving the world's best design agencies one open brief and total freedom across Wine, Spirits, Beauty, Home Fragrance and Gourmet Food. The work that comes out of it doesn't stay quiet for long, and it's exactly why the boldest brands keep watching this space. Explore the world → https://lnkd.in/gcKvBzJ2 https://lnkd.in/gcKvBzJ2

Brave. Bold. Free. That's the brief. Make a Mark is a packaging innovation project by @Estal, @Avery Dennison and @LEONHARD KURZ, built on one idea: give the world's best agencies an open brief and get out of the way. No safety net. No formula. Just glass, labels and embellishment pushed as far as imagination allows. Risky ideas, followed all the way through. Bold work, built without compromise. Free thinking, given somewhere to land. This is the kind of thinking that doesn't stay hidden for long. The agencies behind this work are already shaping how the world's leading brands show up on shelf. Explore the work and the talent behind it → https://lnkd.in/gcKvBzJ2 https://lnkd.in/gcKvBzJ2

Where Time Turns to Gold and the Earth Breathes in Every Drop. Founded by Argentine siblings Luis and Daniela Piano, @PianoYPiano brings over three decades of creative experience to the wine and spirits sector. Their contribution to Make a Mark is a tribute to grappa as an expression of nature, time, and transformation: Ô de Vie celebrates the elements that shape the spirit, water, earth, heat, and above all, time. The crystalline glass bottle is etched with concentric ripples, inspired by the moment a drop meets water. A metaphor for distillation. For patience. For process. At the heart sits a gilded Ô, more than typography. A symbol of balance and essence. The language of intention. Creating a design where every material carries symbolic weight required collaboration with artisans who understand narrative materiality: The Bottle of Clarity: @Estal engineered a custom 500ml bottle in transparent glass, worked with a subtle wave relief that speaks to purity and natural movement — timeless and elemental. The Earthen Canvas: @Avery Dennison provided Fasson® Cotton Touch Craft, Cotton Black, Velvet Black, and Silver Foil Emboss Plus, creating textured, mineral-like surfaces with natural fiber that connects directly to the grappa's artisanal roots. The Sacred Metallics: @Kurz applied three LUXOR® foils (347, 398, 427) plus ALUFIN®, using copper for the still, gold for the sacred, and silver for purity as narrative tools, not decoration. Working with winemaker François Massoc, Piano & Piano ensured the design honored the grappa's essence through precise hot stamping, micro-embossing, blind embossing, and silkscreen. The overall palette remains neutral and essential, reinforcing a philosophy where beauty emerges through meaning, not volume. Every detail breathes with intention. Explore the quiet ritual: https://lnkd.in/gcKvBzJ2 Want more projects like this? Follow us.