Inizio Evoke

As part of MM+M - Medical Marketing and Media 2026 Agency 100 Creative Challenge, we invited some of our talented creatives across Inizio Evoke to design a video game that captures the spirit of our brand and the realities of today’s healthcare landscape.   Welcome to The Creative Showdown. Over the next few weeks, we’re spotlighting the bold ideas, immersive gameplay, and creative thinking that inspired our final submission.   Next up: Brand Wagon: The Journey to Launch. Inspired by the classic Oregon Trail, players step into agency life and guide a pharma brand from brief to launch—balancing budget, compliance, client trust, creative ambition, and team morale along the way. From MLR setbacks to scope creep and regulatory surprises, success comes down to smart trade-offs, collaboration, and strategic thinking.   Swipe through to explore the concept, the gameplay, and the creative minds behind the idea.   Cayman Santoro Jill Draycott Doreen Eckert   #InizioEvoke #MMMAgency100 #HealthMoreHuman #CreativeStrategy

Behavioral science is evolving—and so are the ways we approach behavior change.   After attending the UCL Behaviour Change Conference in Lisbon, Beata Onikul, Strategist at Inizio Evoke, reflected on some of the biggest themes shaping the future of the field—from systems thinking and precision behavior change to AI and better behavioral measurement.   Read our latest blog for Beata’s key takeaways and what they mean for healthcare. 👉 https://bit.ly/4wtLzGS

AI is changing not just how communications teams create content, but how people discover information, make choices and interact with brands.   Following Meta’s latest vision for AI, Kristin M. Ryan, EVP, AI Transformation and Acceleration, shares what this direction could mean for communicators.   As AI agents, personalization and AI-enabled devices increasingly shape how audiences engage with information, the challenge isn’t simply creating more content. It’s building brands that remain visible, distinctive and trusted.   Here are Kristin’s key takeaways:

We’re proud to share that Carolyn Coyle King, MBA, EVP of Client Engagement and Business Development at Inizio Evoke Comms, has been shortlisted in the Agency Innovators category of the PRNEWS People of the Year Awards! From driving significant growth and strengthening client partnerships to championing AI-enabled solutions and new approaches to integrated communications, Carolyn continues to push our industry forward. Congratulations, Carolyn! We’re looking forward to celebrating in New York this October! #PRNEWS #PeopleOfTheYear #AgencyInnovators

Five things worth the money? That’s the question behind this week’s Trend of the Week.   The recommendation-led format gives creators a simple way to share what they genuinely value — with potential for biotech and pharma to spotlight patient resources, educational tools, support programs, and wellness tips.   Beyond the trend, this week’s Download explores Instagram’s latest video tips, TikTok’s expanding AI video tools, LinkedIn’s approach to low-quality AI content, and the growing role of AI in how younger audiences seek health information.   Plus… could Myspace be making a comeback?   Catch up on the latest in social, AI, and digital health with Inizio Evoke Comms.   #InizioEvokeComms #TrendOfTheWeek #DigitalHealthTrends #HealthcareMarketing #AIinHealth #SocialStrategy

We’ve been made aware of an alarming rise in scammers fraudulently using the Inizio Evoke name to pose as job recruiters on unregulated platforms and even by impersonating employees using similar email addresses. While we continue to report these incidents, it’s vital for you to remain vigilant. At Inizio Evoke: ✅ We will never ask for payments, application fees, financial details, or require fund transfers at any stage of the recruitment process. ✅ All legitimate job opportunities are posted exclusively on our official website (inizioevoke.com/careers) and LinkedIn. We do not use other third-party job platforms. ✅ Our recruitment process involves interviews via phone, Teams, or in-person. We do not hire candidates based solely on text or email exchanges. If you believe you’ve encountered a scam, please report it through the Federal Bureau of Investigation’s Internet Crime Complaint Center at www.ic3.gov or learn more about protecting yourself via the Federal Trade Commission: https://lnkd.in/eXvRdzi. Have questions or concerns? Our Recruiting team is here to help. Please send us your email or phone number via DM, and we’ll get back to you.

AI is no longer just transforming how healthcare content gets made—it's reshaping how health information is found, evaluated, trusted and acted on.   At the start of the year, Kristin M. Ryan, EVP, AI Transformation and Acceleration, outlined nine trends to watch across AI, search and healthcare marketing. Just over six months on, she reflects on what's moved from watch list to working reality—and what it means for healthcare marketers today.   From conversational search and AI-powered workflows to the growing importance of trust and governance, the message is clear: organisations need to rethink not just how they create content, but how they build experiences that are discoverable, credible and actionable.   Read the full article: https://bit.ly/4gcwDrs

Clinical evidence may open the door, but it doesn't guarantee adoption.   Across MedTech, innovations with proven clinical value continue to struggle to achieve real-world uptake. The challenge isn't always the technology—it's the people, processes and systems that determine whether innovation becomes part of everyday care.   In his latest thought leadership article, Rohit Talwar, PhD, Senior Strategist, explores why human-centered communication is becoming one of MedTech's greatest competitive advantages—and why the organizations that succeed will be those that help stakeholders understand, trust and adopt innovation.   Read the full article: https://bit.ly/4hdTm7G

What we're watching this week:   AI continues to reshape marketing and healthcare, with new LinkedIn ad tools, ChatGPT's LinkedIn Ads integration, and growing investment in AI-powered digital health.   Meta reports 3.6 billion daily users across its apps, reinforcing the role of AI-driven discovery in platform growth.   Trend of the Week: "I Didn't Have a Pen and Paper" — a storytelling format celebrating the unexpected moments that become defining milestones. A great opportunity for brands, leaders, and advocates to bring key moments in their journey to life.   Plus, new research explores the growing need for stronger AI governance, privacy safeguards, and trust as digital health continues to evolve.   Catch up on the latest in social, AI, and health communications with this week's Download from Inizio Evoke Comms.   #InizioEvokeComms #DigitalHealthTrends #AIinHealth #HealthcareMarketing #SocialStrategy #TrendOfTheWeek