Horizon Media

Hydration breaks during the World Cup scored big with advertisers. ⚽️ Adam Schwartz, SVP, Director of National broadcast, Sports Media, breaks down how each host network approached pricing, where the biggest monetization opportunities emerged, and what it could mean for next year’s Women’s World Cup. Read more from Mark Mwachiro in ADWEEK: https://lnkd.in/dC2aNdPS #Advertising #Media #WorldCup #Sports

The old marketing model was built for a world where planning, data, and execution lived in separate rooms. That world is gone. Our new commissioned Forrester Consulting paper lays out what replaces it: connected, AI-powered systems that amplify human expertise instead of adding to the pile. 311 director-level decision-makers told us where the gaps are and where the growth is. Download the full study: https://lnkd.in/eSz8rviB

The next generation of media leaders is officially checking out! 👏 As we wrap up our final week with our 2026 intern cohort, we wanted to look back at the incredible journey that made this summer so impactful. At Horizon Media, we believe our internship should be a true career launchpad. Our interns weren't just put to work; they were guided through a carefully structured, enriching journey. Rather than leaving them to navigate the agency landscape alone, we provided deep professional development and dedicated mentorship to prepare them for long-term success, both within our walls and throughout their future careers. As Gen Z officially enters the workforce, it is imperative that we provide them with the foundational support and resources they need to thrive. This summer, our cohort was fully immersed in the media landscape, gaining invaluable, diverse perspectives across all facets of the industry. This year’s group truly took things to the next level. Through their daily contributions, tireless hard work, and fresh perspectives on emerging trends and case studies, they made a lasting impact on our agency. We are incredibly proud of everything they have accomplished and cannot wait to see where their careers take them as they apply the knowledge gained this summer! #HorizonInterns #HorizonMedia #BusinessIsPersonal

Marketers don't have a strategy problem. They have an execution problem.  The state of performance marketing, by the numbers:  • 68% are under more pressure than ever to prove marketing's value  • 84% are juggling 10+ tools to do it  • Only 23% plan to invest in a platform that could actually connect them That last number is the opportunity. With MiQ, we commissioned Forrester Consulting to map what's breaking and what a connected, AI-powered approach makes possible. Swipe through the data and download our latest study: https://lnkd.in/eSz8rviB

Your audience doesn’t watch TV in one place. They move between apps, platforms and devices. Your media strategy shouldn’t lose sight of them along the way. That’s where #CTVidentity comes in. “CTV identity has completely shifted how we plan media. The ability to bridge identity across different buying platforms allows us to reach desired audiences with more confidence, better control frequency and reduce waste. Basically, our clients can tell their stories effectively without oversaturating households.” — Maikel O'Hanlon, SVP, Performance Media & Innovation, Horizon Media As interoperability between DSPs and streaming platforms grows, identity is helping bring greater precision and efficiency to CTV, giving marketers a more cohesive view of audiences and greater control over how they reach them. Roku breaks down what CTV identity is and how it can drive greater performance and efficiency. Read the blog post: https://lnkd.in/g8jgcyDC #CTV #Identity #AdTech #Media #Advertising #Intelligence

In honor of BIPOC Mental Health Awareness and Minority Mental Health Month in July, Horizon hosted "Mindful & Melanated," a restorative wellness series across our NY and LA offices. These sessions centered the unique experiences and needs of BIPOC identities, creating supportive spaces to acknowledge the impact of racial trauma on the body, practice deep breathing, and protect our collective peace. Our offices were guided by two incredible practitioners who made this collective exhale possible. In Los Angeles, Ian Davis led our team through meditation and reflection at the Skyline, while in New York, Brendon Henderson shared his deep understanding of flow and burnout, facilitated by an immersive meditation and soundbath at the Retreat. To nourish our bodies, we also hosted a "Mindful and Melanated Market" featuring amazing wellness products from diverse, purpose-driven brands, such as Partake Foods cookies, snacks from ALOHA, loose-leaf teas from Cup of Té, agua frescas from Bawi Agua Fresca, and wellness drinks from Hey Freya. A huge thank you to our practitioners and everyone who joined us in prioritizing healing and wellness. 🌿 #BIPOCMentalHealth #MinorityMentalHealth #HorizonMedia #BusinessIsPersonal

Most "open ecosystems" in our industry aren't open. They're a wall of partner logos on a slide and underneath, five to ten tools that don't actually talk to each other. The skeptics who've lived that mess have a point. Where they go wrong is the fix. In Ad Age, Horizon's Dane Kunkel argues that composability doesn't collapse because a system is open. It collapses because most agencies bolt on partners one at a time without ever building the layer underneath. Skip it, and every partnership becomes another "integration tax." Build it, and the math changes. Swapping in a best-in-class partner stops being a quarter-long re-platforming project and becomes a single connector change; one reason Horizon has seen implementation run ~38% faster under this model. The most contrarian point: AI doesn't favor closed systems. It's what finally makes open ones work by absorbing the orchestration that made "open" painful in the first place. Openness was never the differentiator. What openness is supposed to deliver is. Read Dane's full piece: https://lnkd.in/eFtPver9

Culture is the sixth sense. It’s the invisible filter that shapes what we see, hear, taste, touch, and smell, telling us what feels like home and where we belong. For brands, it's the most powerful channel available to build genuine connections that go beyond demographics. Our latest report, "Culture Through The Senses," explores how to move beyond the moment and center culture as your channel. Here are the key takeaways: • Go Beyond Demographics: Tapping into culture reveals deeper insights and longer-lasting connections. It’s about engaging communities, not just consumer segments. • Culture is a Channel, Not a Moment: Treat culture as an evergreen strategy, not a calendar event. This is how brands break through the noise and build trust in a world where consumers and algorithms are more sophisticated than ever. • It's Time to Go Beyond Representation: Multicultural creators and communities are the engine behind today’s culture. The conversation has shifted from representation to ownership, and brands must genuinely acknowledge and empower this influence. • Engage the Senses: From the rhythm of a genre (Sound) to the memory in a recipe (Taste), culture is experienced viscerally. Brands that understand this sensory language can create relevance that is felt, not just seen. Ready to build relevance, trust, and growth through cultural fluency? Read the full report here: https://lnkd.in/gEse-BWn #HorizonMedia #BusinessisPersonal #FuturesFridays #HorizonFutures #ConsumerInsights #MarketingStrategy

Proud to be named one of the Best Places to Work by the Los Angeles Business Journal! This recognition is a reflection of the people who make Horizon such a special place to grow, collaborate and do meaningful work every day. A special thank you to our fearless leader, Karen Bloore Hunt, and the countless Angelenos across our LA office who make work feel a little less like work. This one is for you. 💙 #BestPlacestoWork #BusinessIsPersonal #WorkLife #LABusinessJournal

For National Intern Day, our Horizon 20206 interns were hosted by Google at their New York and LA offices for an unforgettable bi-coastal experience. The day was packed with incredible insights, including a deep dive into Google's latest advancements with Gemini. Our interns were then challenged with a hands-on case study, putting these powerful new AI tools to use to create fantastic videos, presentations, and pitches. The experience was rounded out with an inspiring career panel, a tour of their amazing offices, and of course, a great meal. Our interns left feeling inspired and fully prepared to leverage these new AI tools. A huge thank you to Google for taking learning to a whole new level and making National Intern Day so special! #HorizonMedia #BusinessIsPersonal #HorizonInterns